Ubisoft Creative Director Implicated In Dox Attempt On #GamerGate Supporter
Ubisoft GamerGate

The hashtag for “ZachAttack” has been used frequently over the past couple of days within some circles to signify a rather interesting fallout involving an attempt to dox someone who is labeled as pro-#GamerGate.

The hashtag spawned from a ruse that was formulated by Twitter user mombot and a close friend. Mombot is a big proponent of free speech and ethics in journalism and has been the social media bane of what most people would consider to be Social Justice Warriors.

Mombot and a friend named Rudderhouse setup fake information so people claiming to be anti-#GamerGate could get their hands on the info. Rudderhouse baited them along using a private chat group. What the anti-#GamerGate crowd did with the info was entirely up to them, and what they decided to do with it was dox mombot… or at least that’s what they thought they were doing.

All Think has a piece written by Brad Glasgow that covers the complex meta-trolling that managed to expose a bunch of anti-#GamerGate individuals as doxxers.

The article links to a pastebin dump containing thousands of chat lines where a group of so-called anti-#GamerGate individuals discuss ways of gathering up info on mombot to dox them. A friend of mombot, Rudderhouse, posed as an anti-#GamerGate member and baited the group along by feeding them fake information. The group latched onto this info because they felt mombot deserved to be doxxed. One of the individuals in that group was Ubisoft’s Blue Byte creative director Palle Hoffstein.

The logs implicate Hoffstein and others in a doxxing attempt as a way to shut up mombot. Why? Because mombot recently published a piece on Medium pointing out how fellow anti-#GamerGater and a support rep for Crash Override Network (an anti-abuse network setup by Zoe Quinn and Alex Lifschitz) was allegedly involved in 20 different cases of sexual harassment.

This was yet another anti-#GamerGate individual involved in sexually nefarious activity, following on Matt Hickey who ran a porn scam to get women drunk and have sex with them, and Sarah Nyberg who was exposed in an expose by Breitbart for being a pedophile. Some of the most outspoken people within the Anti-#GamerGate wheelhouse have been involved in some of the most heinous acts imaginable.

Nevertheless, some of the chatlogs revealed that the individuals willing to dox mombot would stop at nothing to make it happen. Recently, user F U I Work From Home wrote…

“[…] look at what we’ve become we’ve devolved into a /lolcow/ or kiwifarms thread […] we’ve stared too long into the abyss my friends”

This user later goes on to say…

“im “digging” into a guy to “dox” him and im save scumming out of a fight in xcom 2 […] im basically gamergate now [sic]”

They proceeded to scour 2ch, Pixiv and other image boards and networks like DeviantArt in attempts to do reverse image searches for photos posted on the mombot account as well as what was posted on the Facebook account for Zach Miller, the person that they thought was mombot.

The plan was only to release the name and some pictures, but no the home address. After they doxxed mombot it was later revealed that the information was fake and that mombot had played them like a fiddle.

Some time before that, Izzy Galvez and Ubisoft Blue Byte creative director Palle Hoffstein were scouring through images and information to help prep for the dox.

Now if you’re dubious of Palle Hoffstein being in that chat group, you’ll find that the same Twitter account that was in that direct message group (Inch Garlic Hero) is linked to from Hoffstein’s own LinkedIn page.

The URL hash goes directly to this Twitter account.

[Update: It appears Hoffstein has changed his account handle following news about his involvement with the dox, claiming someone else is now impersonating him on Twitter.]

Twitter user Maximus Honkmus posted images on Twitter showing some of the people involved in the direct message group formulating the dox and how to spread it. Hoffstein was one of them, and he was even screen-capped confessing to being “owned” in the ruse.

This isn’t even the first time that Ubisoft has crossed paths with #GamerGate. Back in January of 2015 PC Gamer executive editor Tyler Wilde was outed for promoting Ubisoft games while dating one of their corporate communication officers, without disclosure. PC Gamer issued an apology after they were called out for the unethical indiscretion.

Breitbart did an in-depth report on the fallout, detailing how these people who are supposedly working as anti-abuse, anti-harassment, anti-”ism” activists were quick to form a clique and use it as a way to silence someone they oppose. They screen-capped some of Izzy Galvez comments on Twitter, where he states…

“Whenever they get banned or lock down, their effectiveness to harass people drops immensely. I’ve yet to see a harassment ringleader remain effective without an open platform for their followers to spread the abuse.


“I would be OK if they left Twitter forever. They’ve put enough people through hell, including losing jobs over video game “censorship”.


“[I don’t know] why mombot is locked down, but considering all the abuse they are personally responsible for, I am okay [with] this.”

It seems to call back to “Movie” Bob Chipman’s claim early on in #GamerGate’s lifespan when he stated that there were no bad tactics, just bad targets.

[Update 8/13/2016:] It was stated on Twitter following the publication of articles regarding this incident that mombot does not want Palle Hoffstein fired from his job over the dox attempt.


Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • The dox may not have been real, but the conspiracy was real – this should all be reported to the law.

  • Erthwjim

    That’s why the Twitter ids are useful, they can change their user names but the id never changes

  • Arbitrary

    “I don’t even want this man’s job to be affected.”

    Jesus. I fucking hate that holier-than-thou attitude.

    When someone fires a gun at you, you don’t stand there and take a bullet to the face because “shooting people is WRONG, and I want to be so much BETTER than them!”. No, you shoot back, and try to get rid of them before they can hurt more people. Get those fucking gloves off. Moral high-grounding doesn’t work when you’re already demonized by the entirety of mainstream culture.

  • slimgrin

    Not sure it’s fair to blame Ubisoft for one guy’s stupid actions. Remember, Ubisoft is usually on the receiving end of SJW BS.

  • SiliconNooB

    Palle Hoffstein looks like a pedobear!

  • Alistair

    Read it though it again so it all about getting back of gamers that oppose censorship in games.

    I do not buy the losing the jobs part. There so many ways you can lose your jjobs yes doxxing is 1 of them. But to say pro-GG Is at fault is unfair.

    Are they saying that anti-GG is not at fault dont believe it. the other reason people lose their jobs is when the company goes into bankruptcy maybe not many games were soled and profit took a hit.

    That would be people boydotting the game because of the censorship.

    Edit: I say doxxing is 1 of them but not guarantee you get fired. People do play video games after work and do you know any company that doesnt want their staff to play games.

  • Alistair

    Im not surprised by this, to be a SJW with a moral compass you must be consistent at all times but they never are.

    Sure bitch about games being sexist etc etc but when you shout out like anti-GG does name calling, and doxxing even swatting.

    What did happen to they much loved moral compass onto others?

  • Bitterbear

    Hmm.. The Garlic Hero twitter account is gone.

  • TT

    honestly i am beyond impressed with mombot. Fucking hilarious.

    • TT

      but side note, what’s with the FUIwork sharia lawyer comment?

      • Scott Birch

        What do you mean?

        • TT

          nothing much, just seeing them bring up sharia law, along the fact that the term keeps coming up lately i find, discussing it among people who claim to stop harassment, it just rubs me the wrong way

    • TT

      and seriously, projection seems to be so consistent with anti-gg, you might as well assume whenever they accuse people, they probably have some skeletons deep in the closet

      • I’m convinced just about every vile thing they accuse others of doing they’ve done it themselves.

        • TT

          it seems to be the case. I mean seriously, people who just wanted the press to be more ethical, and they’ve been smeared by…I mean, I’ll give the benefit of the doubt sure, but christ, it’s just bizarre that they all are some of the worst people I’ve ever seen.

        • WanderingMinstrelEye

          That is the art of political spin. Every truth is a lie and every lie is a double lie.

        • Alistair

          They not very tactful then, there something wrong with they’ve moral compass.

          But i see them as sore losses, that uses moral compass as a mean when been caught out they go in doxxing mode.

          That people basically lost their jobs, hey that right that could be a new form of abuse and illegal doesn’t it.

          So why new law set up to tackle that. Only law to protect them.

  • Ubisoft is garbage. Not only they make cookie cutter games year after year (worse than EA ever was), they push their crap UPlay platform and they have no sense for ethics either apparently. I’m glad I haven’t been buying or playing any of their games for years now. I suggest you guys to do the same…

    • Alistair

      I lost they respect, they use to make great games with rayman, and TBH I like the ass creed series and loved the idea of UPLAY reward you for playing that game work well with the trophies.

      But a steady decline with censorship with south park stick of truth being censored for EU But not for PC.

      If unbisoft wants to get back my respect the higher bosses need to take it serious and sacked the wrong doers.

      And endorse it with a press statement.

    • durka durka

      Calm down that studio is literally a ghost studio not even ubisoft knows they have it.

      As for ethics, well you know denuvo the uncrackable drm? They paying 150k a license in order to put it in old ubisoft games on steam, thats like borderline corporate evil and retarded. Hey lets protect our older games from pirates by putting drm on them despite they fact they were cracked years ago.

      This kind of retardation can only come out of ea and ubisoft and these corporate suits are paying good money for such retarded business decisions no wonder their games and business practices are a mess.

  • scemar

    This news is getting a lot of attention but honestly it deserves even more

    come on, there’s amazon staff, ubisoft staff, prominent anti abuse players, big shots of the “moral” highground side of sjw too the ones who in the public say ooh doxing is soo bad we are good guys remember

    there’s all this dirty people who constantly project their own hatred, their own sickness onto everyone else doing exactly the sort of thing they claim others do, they did it, they supported it, and they even justified it

    and they would have gotten away if it wasn’t for the fact that it was all a big bait and it was all documented

    mombot is a damn ace for pulling this off and exposing them all

  • C G Saturation

    Yeah, I read that Breitbart article earlier. Galvez supposedly works for Amazon (not mentioned in the above writeup). Also, Ubisoft is just Ubisoft.

    Speaking of PC Gamer dating Ubisoft, a friend told me earlier of a rumor about EventHubs’ increasing tilt towards SJWdom is thanks to one of their personnel dating a very violent trans person.

    It reminds me of how the Horde in WoW (particularly Tauren Druids) used to be insanely overpowered because the asshole responsible for WoW’s balance decision had a girlfriend who played a Tauren Druid.

    Nice to know that big companies are filled with corrupt assholes who abuse their positions at everyone else’s expense… as expected.

    • durka durka

      Red my post above if you got time.

  • Victor Lourenço

    Hoffstein – stein – S T E I N

    Wow, how shocking.

    • Horrorstorm


  • Gorgon

    Why am I not surprised

    • durka durka

      Nah nah, calm down, to be fair he “works” for a tiny studio that barely ever makes anything very “creative director”, like all sjws and at this point even ubisoft does not know they got that studio.

      I remember that jackass he was with some other morons bitching at the beginning of gamergate that gg at best is gonna be 200k-400k people and not all gamers are like that. The other moron is the cunt licker “Matt s” who has digitally downloaded. Who writes articles like “hur dur gamers are stupid for voting ea the worst company twice in a year. Then arguing that Monsanto is the worst company and he bans people who disagree with him, even one person who told him that the voting was for the worst customer service which is what ea is the worst at and not on who is the most unethical company. Banned him anyway.

      Yes he is a neckbeard sissy cunt and yes is a insecure sjw hipster who has not worked a day in his life.

      Seeing these people having a job and yet so many talent unemployed young people pisses me off to no end. They just dont deserve to have a job they are completely unprofessional and have nothing better to do than fighting for social justice.

    • CC

      I wish I was, but same.