Small hints about the purchase of Gawker and its assets surfaced yesterday, but the news has been solidified recently where it was confirmed that Univision, one of the only two major conglomerates who bid on Gawker’s assets, won the bid for $135 million.
According to a post on Gawker.com, the fate of the company is still unknown. While Deadspin, Gizmodo, Jalopnik, Jezebel, Lifehacker and Kotaku were all bundled into the bid for $135 million, Univision has yet to make it clear what they’re going to do with Gawker.com, the main website for the Gawker assets.
The post, from J.K. Trotter, worryingly notes that the unknown fate of Gawker.com could see it operating as usual or not operating at all, with the blogger writing…
“While Gawker.com was included in Univision’s winning bid, the proposed acquisition agreement gives Univision the option to transfer Gawker.com back to the bankrupt Gawker Media LLC prior to the deal’s closing in September. Alternatively, Univision could choose to acquire Gawker.com’s assets but decide not to operate it.”
Trotter does clarify in the comment section that Univision will honor the worker union that was recently formed at Gawker and even if they decide not to keep the main site in operation, Univision supposedly has plans on relocating staff within the organization or at any of the other sites that they’ve acquired.
Yesterday, on August 16th, during the bidding phase it was reported that the young company LittleThings sought to purchase Jezebel separate from the rest of Gawker for $10 million. Obviously that did not go through as planned.
IGN’s parent company Ziff Davis also wanted to purchase Gawker for $90 million, but that obviously wasn’t enough for Denton and his blogging smurfs. Under the Univision deal they will automatically get Gawker owner Nick Denton as part of the deal for a two-year contract at $200,000 annually. He’ll work as a consultant at the company.
So far the report from Trotter indicates that Univision has similar goals in mind with their aim for journalism as Denton, so depending on how that turns out we could be seeing Gawker 2.0 in action.