YouTube Heroes Will Allow People To Mass Flag Videos, Moderate Content

YouTube recently introduced a new feature for their services called YouTube Heroes. Viewers can gain points for reporting videos, reporting user comments or users for bad behavior, and engaging in cleaning up YouTube as part of Google’s continued initiative to curb hate speech and hateful content, and ultimately clean up the internet one mega-corp policy at a time.

The new initiative was introduced with a catchy animated video that quickly covers some of the new tools and gamified leveling system for the Heroes system that rewards users for being active and vigilant in cleaning up the digital streets of YouTube.

The video did not go over well with the community at all. The comment section is completely disabled, which is usually a sure sign by the powers that be that the general community are rebelling against the content.

If the disabled comments wasn’t a sure enough sign that people aren’t taking much of a liking to the new YouTube Heroes system, the like/dislike bar speaks volumes.

I’m almost shocked that YouTube didn’t simply disable the like/dislike ratio to avoid revealing that people aren’t too fond of this new change.

YouTuber Queeny posed an opposing point of view from what’s been circulating within the general public, stating that the mass flagging may not be all bad and would be helpful for flagging channels with mass spam videos, like the ones that promise full movies but just have links to the sort of website that would give your anti-virus program a seizure.

Most people, however, are of the mind that the content being flagged will be used for censorship purposes and to remove videos that might hurt the sensibilities of those with opposing political views.

And it’s true that as much as the mass flagging would help stop spam, what’s to prevent people from mass flagging videos featuring anti-SJW content? Or attacking channels that regularly challenge the new status quo in the media sector, such as Sargon of Akkad?

The other major issue is one that was brought up by Drake McWhorter, who wrote on Twitter that YouTube Heroes – even if it does manage to avoid being manipulated by political factions – would likely end up being abused the most by the most notorious faction of all internet factions… trolls.

Big and Robot did a half hour video breaking down each of the new policies and talking about how they could be abused by certain groups depending on how lax or how stringent YouTube is with enforcing these new rules.

The video is lengthy but it does cover some important topics as to what it could mean to politically divisive videos or content creators, and what it could mean to free speech advocates who regularly use YouTube to keep viewers informed.

So what does this mean for the average user? Well, most people likely won’t see the effects of this since it’s more-so a moderation change. Could it mean some videos could end up being mass flagged by groups of people who don’t want certain kinds of content on YouTube? Absolutely. Does it also mean that it could also limit the amount of clickbait spam and deceptive content that appears on YouTube? Absolutely.

For now, we won’t know exactly how it’ll be utilized until it’s actually put into play. However, if it’s anything like YouTube’s demonetization program, expect selective censoring and politically motivated curation to start taking place.


Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • Alistair

    Billy you need to update your article. Hmm it only been two days and by magic youtube admitted they goofed they uploaded a tweak version of heroes

    It doesn’t sound so bad now according to harmful opinions 2 of them was change.

    From negative content to inappropriate content actuary

    From help moderate community content to help moderate youtube heroes community content.

    Wow two days and a million watched it and mega downvotes and youtube has responsed.

    • I’ll add the updated video to the article, thanks for the heads-up.

    • Looks like they just modified the current video. I thought it would be a separate upload… lol.

  • Mr.Towel

    Youtube’s wet dream is to turn itself in Vimeo 2.0: lots of harmless original content (because everything else will get you a DMCA hammer) and SJW pandering.

  • DizzyGear

    This was so fucking bad a I thought it was some sort of joke at first when I first heard about.

  • Alistair

    Oh jolly good this will be rather fun to see Pan out. Google just done and hang themselves.

    Will this censorship tool get abuse – Yes, can you trust the general public – No, how about the govt and big companies can you trust them – No.

    The saying there evil path to good intentions. They think it a swell idea so was social autopsy.

    Just waiting now to see how which video gets taken down and which videos reminds. SJWs will diffidently Will mass flagged videos link about them and gamergate and not your sheild.

    But of course this is not one sided as Anti-SJWs will totally mass flagged SJWs like Antia vids too and it up to Youtube staff to short the mess it has cause.

    Trolls dont give a dame to either sides think it fun hehehe to get vids taken down.

    No i see this as a bad idea it quite clear youtube is a massive SJW no doubt about it a censored free zone and attack of freedom of speech and expression. I like youtube to tell us and defend that this Isn’t a attack of freedom of speech and expression. They can spin and spin it doesn’t wash.

    Censorship is of course attack of You’re freedom of speech and expression Rights. This not gonna end well.

  • C G Saturation

    Hah. Lots of dislikes on that video now.

    I mentioned this elsewhere, but I find it interesting that NicoVideo has long had a working customizable moderation and filtering system, and after all these years, this is the best YouTube can come up with.

  • Hawk Hopper

    I imagine this will turn out like Wikipedia editors and Reddit mods; lowly people given special powers on YouTube dot com or those in power covering up things they don’t like. Big YouTubers, small and medium sized YouTubers, corporations, businesses of all sizes, and governments and politicians are all going to abuse this system. Some of the abuse won’t get through, but certainly some will.

    What if YouTube finds out that the Saudi government is flagging videos and comments critical of Islam? Will YouTube deal out any punishments to “heroes” abusing the system or will YouTube turn a blind eye to it or just do nothing?

    • Will YouTube deal out any punishments to “heroes” abusing the system
      or will YouTube turn a blind eye to it or just do nothing?

      Ha, nope!

      The thing is they just opened the door for the kind of no-fault system that renders them powerless against the people you just named in your post.

      Will YouTube/Google back up the little guy when the Saudis mass flag under the banner of a level 5 “Hero”? Heck no.

      Will YouTube/Google back up the mid-tier outlets when GM or Volkswagon or some other major company mass flags videos highlighting mechanical malfunctions in their products? Not when they’re paying Google/YouTube that sweet ad money.

      Will Google/YouTube defend the big name YouTuber when they out a politician and a Super PAC mass flags the videos as a top-tier super “Hero” of YouTube? Of course not.

      YouTube hasn’t done much to backup the people under the current regime, I doubt giving big and small users alike the power to thought/content control material will change any of that.

      • scemar

        feels bad man

        the rich interests are now controlling those tech giants more than ever, free speech not looking so healthy

      • Hawk Hopper

        As far as I know, YouTube really only protects a couple of YouTubers, including Jim Sterling after he showed them he really meant this:

  • giygas

    Mass flag videos or comments without even taking the time to view them. What could possibly go wrong?

    This has Thought Police written all over it.

    • Alistair

      I just watch that vid cool advice, what youtube has done is further spit the community down the middle, there will be further in-Fighting more upset and name calling comments.

      Because if true what harmful said once you apply to the program there be a level beside you name.

      The 1st two levels are quite harmless but level 3 become dangerous.

  • durka durka

    Why youtube likes to shoot itself in the foot? Do they not like profits? I dont get it. or they think they will make the world a better place by turning their site into a sanitized hospital devoid of any spice and flavor or interest will somehow change the rotten real world? Because you know, as long as internet is clean and puritanistic , the world will stop being the way it is.

    • C G Saturation

      I’m sure they are getting paid a lot behind the scenes by assholes who love censorship and SJW interests.

      • Wisdomcube2000

        I think it is just more of the “making it safer/more attractive for advertisers” bit so they can boost profits. They just disguised it so that SJW people will feel special and needed while doing YT’s work for free like the idiots they are lol.

  • Becoming more and more clear now that an alternative to YouTube is absolutely vital for the future.

    • scemar


      for a while it starts looking like we’re entering a new age of information access, one with more transparency, accountability, freedom and public awareness

      then suddenly the ones with all the control over those means of communication are making it look like we’re heading back to the dark ages of controlled distribution of information, limited awareness, and much hidden in the shadows from the public

      can we go back to the good route? I don’t like this one, it feels like bad end incoming

      • “can we go back to the good route?”

        Unless a bunch of ultra-wealthy libertarian (the genuine kind) multi-billionaires swoop in and take over Tech, probably never.

        The whole sector has been completely infested with ultra left-wing regressives with an axe to grind.

        Leaving those platforms and forming our own alternative media is pretty much the only hope. Either that or hope that Google/YouTube’s SJW/feminist ideology will put so many people off it that it makes them leave the platform, causing their finances to spiral down. That might force them to reconsider.

        And regarding alternative media, there’s also the problem that if Hillary Clinton becomes president, expect her to try get those shut down as well.