Geoff Keighley Finally Acknowledges Dorito Pope Title, DoritosGate
DoritosGate

Geoff Keighley, better known in gaming circles as the Dorito Pope, has made a return to the spotlight to promote the 2017 Game Awards next month. The TGAs are the new spin-off from the awful Spike TV VGAs, which thankfully died after that awesomely cringey episode with Geoff Keighley and Joel McHale. During his round of promotions, Keighley stopped by the YouTube outlet Funhaus and talked bit about promoting content, advertisers, branding, sponsorship deals and ethics in journalism.

Quite naturally, you can’t talk about advertising without talking about ethics in journalism these days, and that brings us to Keighley having to relive the 2012 fiasco known as DoritosGate (which was like a proto-GamerGate). It involved Keighley in a room with Doritos, Mountain Dew and Halo, leading a lot of people to believe that he was shilling for Microsoft. The whole controversy was detailed over on Know Your Meme.

Funhaus had an interview with Geoff Keighley and talked about his ascension to the status of the Dorito Pope, and surprisingly enough Keighley directly talked about the DoritosGate fiasco in a roundabout way at the 1:00:00 mark. The Funhaus crew only lightly goaded Keighley into the topic by asking if he was self-appointed or decreed the “Dorito Pope” by concensus. You can check out the video below.

At the 1:06:00 mark Keighley talks more about how people perceive what could be payola or corruption in the media journalism ring before further addressing DoritosGate, saying…

“[…] Even with game reviews, if someone gives a game a ‘9’ and everyone else gives it a ‘6’, you’re sort of going to be outed by the natural order of things. For those sort of things, I’m amazed to think that people think there’s some sort of mass collusion going on”

There was collusion going on, with the GameJournoPros. It’s a detail many media outlets try really hard (along with Wikipedia who deleted the article) to erase from the history books.

Dorito Pope

Nevertheless, Keighley explains that a lot of people thought DoritosGate was about publishers paying off gaming personalities, but in reality he says that it was more about getting “non-endemic” gaming companies involved with gaming, saying…

“[…] Even with the DoritosGate thing and everyone thinking it was some massive corruption where I was being paid off by Microsoft… it actually had nothing to do with Halo and was something tied to a Pepsi deal… and that was me trying to get these brands to do more in gaming.”

 

“I think a lot of people – when [DoritosGate] came out – a lot of people said ‘Oh this is a shining example how the games media is in bed with the gaming companies. Actually it was the exact opposite; it was trying to get “non-endemic” brands interested in doing more in gaming so gaming media was less reliant on the game publishers. Because if you get Doritos or Mountain Dew to sponsor something, it means you don’t have to get EA, Bethesda or Activision to sponsor it.

Unlike some other outlets and personalities called out for their corruption, under the table deals or backroom collusion, Keighley is a lot more upfront about it and surprisingly he was the one who broached the topic on the show, as it was painfully obvious that the Funhaus crew had no intentions of diving into the cesspit of ethics in journalism, since it’s the one topic that media refuse to talk about.

No matter what you think about Geoff Keighley, he at least had the confidence, gumption and integrity to  discuss the topic, something that’s prohibited at many other media outlets online.

About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • G. H.

    I would forever praise him if he could resurrect Jumpin’ Jack Cheese flavor.

    It also doesn’t surprise me Funhaus didn’t want to really talk about it. Those guys are borderline antagonistic, not to mention apparently afraid, when it comes to dealing with something serious. I will never understand their popularity.

  • jlnod15

    Wow congrats to Greoff on those answers.

  • LurkerJK

    He should just own it, dress just like the picture, have doritos custom make a big crunchy hat and have all journos bow and kiss his ring (a big plastic one with DEW written on it) as they enter the “current year” gaming awards

  • Hedger

    “he at least had the confidence, gumption and integrity to discuss the topic”

    After 4 years of refusing to do so? Very little, very late.

    And while I understand the base idea of getting outside sponsorship it’s still a bit insulting that the angle taken by those attempts were directed to the lowest stereotypes of the gaming community. Because what else says gaming like greasy corn chips covered in fake cheese dust and sugary caffinated neon died soft drinks.

    All mere months before jumping on the “gaming needs to grow up” bandwagon with both feet.

  • m0r1arty

    I’m glad Geoff is owning it, that warrants a bit of respect and is very sporting of him.

    Some disclosure about what was going on at the time would have made everything a lot easier for the casual viewer/potential customer and now that GamerGate has been so effective perhaps companies will insist on making sure their potential customers get the info up front about promotions like this.

    GamerGate never wanted to take away anyone’s benefits or perks, just for them to be disclosed. Shame those journalists aren’t as high-road as Geoff (Or perhaps they need another 2 years to come up with their excuses!).

  • lucben999

    “Because if you get Doritos or Mountain Dew to sponsor something, it means you don’t have to get EA, Bethesda or Activision to sponsor it.”

    Well shit, that actually makes sense.

  • This does give me more respect for the guy – his intentions were pretty noble. Having non-gaming companies sponsor gaming publications frees them from the potential issues when reviewing and covering their games.

    • m0r1arty

      A bit of disclosure at the time though wouldn’t have gone amiss.

      • That’s true – this kinda reminds me of all the personal relationships between people that break off simply because of lack of communication.