It’s First Trailer Definitely Captures Creepy Vibes Despite Pennywise’s Design
It Trailer
(Last Updated On: March 29, 2017)

The new Pennywise clown in the 2017 remake of Stephen King’s It looks a little overwrought compared to the original Pennywise clown design from back in the 1990s. The trailer, however, is put together marvelously.

Unlike a lot of other trailers out there – such as the recent Spider-Man: Homecoming trailer – the one for It is smart, snappy and to the point.

We get an understanding of what’s going on. We get a great sense of the atmosphere that the director was gunning for, and we get the object of the kid’s obsession with the mystery of missing persons looming over the town. We even get brief snippets of Pennywise, the main villain. You can check it out below, courtesy of Kinocheck.

Now that’s how you put together a great trailer.

Cohesion, coherency and competency.

And no matter what people think about Pennywise’s design, the limited used of the clown in the trailer is the perfect way to go in order to build suspense and intrigue.

A lot of people viewing the trailer also liked what Warner Bros., put together for It in the first trailer. Now all they have to do is keep marketing the same leading up to the September theatrical run.

Many of the comments were also praising the editing for how scary and creepy it made the movie look. There’s a great use of muted colors in some scenes, along with superb cinematography. And the patient use of still shots instead of shaky cam helped give the movie that horror vibe so many other films are missing these days.

There was a bit of a consistent criticism from some viewers, and that was with Pennywise. They felt he was more like “Ronald McDonald” than a scary villain. Others felt the original, more simple design of the 1990’s Pennywise was superior, mostly for being able to capture a realistic visage of a clown while also harboring something demonic underneath.

Some people felt as if the newer Pennywise was “trying too hard”.

You can check out the image below for a comparison with the original.

I suppose the “scare” factor for both clowns is reliant on how they’re depicted in the film. The new Pennywise looks like he has some Chucky from Child’s Play tucked into his DNA, where-as the old Pennywise just looks like a real creepy clown.

So which one adds a notch of fear to your scare factor: the new clown or the old one?


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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • WolfBlitzed

    Stranger Things: On-the-nose Monster Clown edition

    This trailer was embarrassing imo. No subtlety, lots of loud noises and jump cuts, and Pennywise is already fucking terrifying which defeats the purpose of being a disarming looking character since everyone is already freaked out by your monstrous figure.

    I’ll give them the benefit of the doubt that the trailer is dumber than the actual movie but I already fell for that with the new Blair Witch.

  • Disqusted

    I think it’s kinda scarier/creepier if a clown doesn’t need to do anything scary to be scary. If you know what I mean.

    It’s probably how women often feel about men when they say they creepy because they’re scary without being scary. Maybe. I dunno.

    I guess it’s the “unknown” factor. Something that’s completely unknown is potentially/arguably scarier than something that is clearly threatening.

    • WolfBlitzed

      Bingo. A goddam clown is already unsettling, especially with the 4th wall being broken before we walk in knowing that this particular clown is particularly dangerous, no need to amp it up.

    • Totally agreed.

      I think when it comes to clowns, simplicity works best. You don’t need to overdo it. I do appreciate in the trailer that they went for minimalism when it came to displaying Pennywise, but they also needed to tone down the design a bit.

      And sadly you’re 200% right about women thinking dudes are creepy. To this day I can never figure out what exactly makes certain guys “creepy” in the eyes of women. I think a lot of it comes down to preconceived notions about a dude rather than what the dude does or says or how he acts.

  • Keystone

    I suppose it’ll be like the argument Batman movie fans have about who’s the best Joker. Ultimately it comes down to how well the actor playing the role fits the theme or tone the movie has, and how well it jives with the real world timeframe the movie debuts. 80’s Jack Nicholson Joker was perfect for the time, just like Heath Ledger’s Joker was perfect for our time. Both their performances lent themselves to the tone of the movies.

    That said, Tim Curry is hard to top. Wouldn’t say no to a cameo.

    One concern I have is how they’re going to squeeze enough of the book into the movie; and how much setup the characters will get before the fight. The original 1990 version of “It” was a TV miniseries, so it had time to fit all that in. Not sure about this one, since they have to fit the fight with Pennywise when they’re kids and when they’re adults in what I assume is, at the most, 2.5 hours run time. A miniseries on HBO or Netflix ala Stranger Things probably would’ve been a better choice.

    • They might leave the fight for the second film. This has trilogy written all over it.