Transformers: The Last Knight Trailer Sparks Debates Over Feminist Agenda
Transformers The Last Knight
(Last Updated On: March 18, 2017)

Strong female characters are a standard in today’s media market. If you don’t have a snarky, kick-butt female doing everything (or more) than what the male character is doing in a film (especially a fantasy blockbuster) the movie will oftentimes get labeled as sexist. Well, Michael Bay and the rest of the production team seem to want to avoid such labels, and the marketers made a specific trailer highlighting the feminist empowerment of one of the characters in the film.

The trailer was recently posted up over on the official Transformers YouTube page. It features two and a half minutes of footage, with a young girl named Izzy who talks directly into the camera about defying gender roles, and how she’s not afraid of towering robot villains. You can check it out below.

In the video description they announced that this particular advertisement for Transformers: The Last Knight will run exclusive in theaters during Beauty & The Beast

“Meet Izzy in this special new preview of Transformers: The Last Knight, created exclusively to run in theaters with Beauty & the Beast.”

The response to the trailer has sparked a massive amount of vitriol in the comment section, turning it into a debate about identity politics and feminism. The like/dislike bar also suffered a hit for the topic matter as well.

The comment section is a fireball of conversational conflagration. You have people objecting to the trailer’s feminist slant.

You also have people defending the trailer, saying it’s not feminist at all, and that it’s just a trailer about girl empowerment and it has nothing to do with feminism.

It’s not even just on YouTube either. People are dropping comments across the web about the trailer.


It’s become a trend lately to talk up gender politics in a lot of movies, television and video games.

Some have grown cynical and fatigued from the constant sociopolitical agendas featured in entertainment media. Others have stated that this isn’t a feminist agenda, but simply a showcase of more women in non-sexualized roles.

Transformers: The Last Knight is due for release this June in theaters.


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About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • Kamelguru

    Could we PLEASE get a Transformers movie at some point THAT FOCUSES ON THE GOD DAMN GIANT ROBOTS IN THE FUCKING TITLE!?

  • Kamelguru

    Could we PLEASE get a Transformers movie at some point THAT FOCUSES ON THE GOD DAMN GIANT ROBOTS IN THE FUCKING TITLE!?

  • Venom_Snake

    I love strong female characters. But you know what I love more? Great stories full of intrigue and drama. Telling little girls they can be whatever they want is a great message but they must think these girls are pretty dumb if they have to make the message this plain and obvious. It’s as if nobody knows how to be subtle anymore. If the movie is good it will speak for itself, If not then into the bin it goes.

  • Michael P

    Well it worked out really well for the Ghost Busters reboot….

  • durka durka

    Defying gender roles? Really? I think shia labeouf’s faggotry did that already in the first 3 movies, by running around like a little bitch.

    Lol “first 3 movies”

    Long story short Shia was a gringeworthy character and putting boobs on him does not make him any less cringy or the movie better.

    I did not watch the last movie, but honestly it should have stopped at 3, some say it should have stopped at 2. I dont get whats the point of being a tough guy or tough girl character in a universe that giants robots do all the work…but hey some some retarded cringe feminist bullshit, skullfuck and rape the transformers franchise and then put soem DUN DUN DUN music in the background, and there you got, you got a movie.

    Oh and something else “fight like a girl” “run like a girl” SUCK DICK LIKE A GIRL!!!

    SEXISM….noooo wait, WAIT let me explain thats not what i meant..

    SHUT UP MYSOGINIST.

    NO WAIT, what i meant was that if you are a tiny human like shia labeouf, then you cant “fight” and you are gonna “run like a girl”, so essentially you SUCK DICK….at combat, because you obviousl cant fight giant robots by throwing green beer bottles at them.

    Fight like a little bitch, run like a little bitch so you wont get stomped and suck dick like a little bitch.

    Seriously, why the fuck they try to focus on human characters as the heroes in those movies when its the giants robots that fight the war? If they were mech pilots like titanfall 2, then yeah, but humans dont hold a candle against giant robots.

  • Олександр Баб`як

    inb4 this movie tanks and the blame is put on “e-e-e-evil patriachy”.

  • Олександр Баб`як

    inb4 this movie tanks and the blame is put on “e-e-e-evil patriachy”.

  • Looks like another obnoxious Mary Sue in a movie.

    As if we don’t have enough of those already.

    Others have stated that this isn’t a feminist agenda, but simply a showcase of more women in non-sexualized roles.

    The people who said that are morons, because showcasing women in non-sexualized roles is EXACTLY what feminist agenda is and does.

  • Looks like another obnoxious Mary Sue in a movie.

    As if we don’t have enough of those already.

    Others have stated that this isn’t a feminist agenda, but simply a showcase of more women in non-sexualized roles.

    The people who said that are morons, because showcasing women in non-sexualized roles is EXACTLY what feminist agenda is and does.

  • “As far as you’re concerned, he’s my boyfriend!”

    Fuck’s sake, bitch, maybe you should stop injecting testosterone into yourself and snapping at other kids.

    Frankly, there’s no way you can tell me there is not a single ounce of feminist pandering in this trailer. Constantly bringing up her gender, constantly being told she sucks because she’s a girl, being overly aggressive and snappy just to look “tough”, and saying all of this by using similar talking points paraded by feminists in their advertising campaigns (especially the “like a girl” shit I remember happening).

  • “As far as you’re concerned, he’s my boyfriend!”

    Fuck’s sake, bitch, maybe you should stop injecting testosterone into yourself and snapping at other kids.

    Frankly, there’s no way you can tell me there is not a single ounce of feminist pandering in this trailer. Constantly bringing up her gender, constantly being told she sucks because she’s a girl, being overly aggressive and snappy just to look “tough”, and saying all of this by using similar talking points paraded by feminists in their advertising campaigns (especially the “like a girl” shit I remember happening).

  • Migi

    alrdy stopped caring about these movies when i saw the 2nd one.

  • giygas

    Michael Bay sucks ass through a garden hose so either way I’ll pass on this movie.

    Bob “Moviebob” Chipman hates the Michael Bay Transformers movies even more than I do. I wonder if he will 180 for this movie like a good feminist ally though. He’s been pushing the gender-swapped main character thing pretty hard.

  • giygas

    Michael Bay sucks ass through a garden hose so either way I’ll pass on this movie.

    Bob “Moviebob” Chipman hates the Michael Bay Transformers movies even more than I do. I wonder if he will 180 for this movie like a good feminist ally though. He’s been pushing the gender-swapped main character thing pretty hard.

  • Disqusted

    At this point I have to wonder if they’re intentionally trying to make people hate females and feminism by being so obnoxious about it. As in, it’s not about “fighting for women’s rights” or “strong portrayals”, it’s about dividing the population and reducing population growth.

    Because that’s the clear result of the “progressive” agenda. It’s not achieving the other stuff, because the other stuff was already achieved long before all this bullshit started. And it’s certainly not helping the women who are actually still oppressed.

    Of course, SJWs don’t seem to realize that, or just don’t care. There are idiots out there who seriously believe the recent femnazi nonsense gave women the right to vote, because they are too lazy to look up basic historical facts.

  • Disqusted

    At this point I have to wonder if they’re intentionally trying to make people hate females and feminism by being so obnoxious about it. As in, it’s not about “fighting for women’s rights” or “strong portrayals”, it’s about dividing the population and reducing population growth.

    Because that’s the clear result of the “progressive” agenda. It’s not achieving the other stuff, because the other stuff was already achieved long before all this bullshit started. And it’s certainly not helping the women who are actually still oppressed.

    Of course, SJWs don’t seem to realize that, or just don’t care. There are idiots out there who seriously believe the recent femnazi nonsense gave women the right to vote, because they are too lazy to look up basic historical facts.

    • Disqusted

      By the way, Nier Automata PC port is apparently filled with issues. Crashing, resolution problems, stuttering, etc. Disappointing.

      • I’ll look into that, thanks.

        • Disqusted

          About 30% negative reviews on Steam, and the positive ones complain about the same stuff. There’s an issues megathread on Reddit somewhere.

          Biggest complaint seems to be “white screen crashing” during the long-ass prologue, rendering the game unplayable because you can’t save during that, meaning crash = restart from the beginning = crash = restart from the beginning.

          A friend had the game freeze their PC twice, while they were in windowed mode. They couldn’t tab out or anything. Not 100% confirmed, but they suspect switching to Japanese audio caused the freezing, because it seemed to freeze before dialogue scenes. They haven’t had a freeze with English audio yet.

          I haven’t bought it myself yet, because it’s kinda expensive where I am and I’m still not sure I want to spend time on it right now.

          • João Carlos Honório Pedro

            It could be the Japanese audio causing some issues, FFX/X-2 also has places where that happens (Leblanc’s massage scene is one), though it doesn’t have an official way to use the japanese VOs.

      • I’ll look into that, thanks.

      • durka durka

        But hey they put denuvo on it, so that fixes everything am i right?

        Optimize the game and release it when ready or release it with DRM and expect people to buy it like morons.?

        The first is not anticonsumer enough ill go with the second.

  • scemar

    cool
    I hope they keep being as blatant, lame, entirely lacking self awareness and naggy as hell more and more

    push it down people’s throats so much even the most neutral people get tired of it, put the discussion in the spotlight so more people are given a chance to expose the biased and corrupt agendas that have been driving the world into its own destruction

    keep it coming

  • scemar

    cool
    I hope they keep being as blatant, lame, entirely lacking self awareness and naggy as hell more and more

    push it down people’s throats so much even the most neutral people get tired of it, put the discussion in the spotlight so more people are given a chance to expose the biased and corrupt agendas that have been driving the world into its own destruction

    keep it coming

  • LurkerJK

    A few years ago, if Schwarzenegger or Stallone had a monologue like that they would be holding a fucking mini-gun and mowing down half of Vietnam by THEMSELVES by the end of the trailer

    But she seems to have her robot boyfriends do the heavy lifting, what a stunning, useful and totally relevant in the fight 4 feet tall baddass we have over here, she is not shown doing anything other than standing around, running or cheer-leading in the entire trailer, just hardcore

    • Disqusted

      Sounds like an accurate portrayal of “strong, independent women”.

  • LurkerJK

    A few years ago, if Schwarzenegger or Stallone had a monologue like that they would be holding a fucking mini-gun and mowing down half of Vietnam by THEMSELVES by the end of the trailer

    But she seems to have her robot boyfriends do the heavy lifting, what a stunning, useful and totally relevant in the fight 4 feet tall baddass we have over here, she is not shown doing anything other than standing around, running or cheer-leading in the entire trailer, just hardcore

  • ptitty

    For fuck’s sake, just give me some god damn robot fights and ease up on the pandering. Twitter warriors don’t watch these kinds of movies; people who want to see alien robots fight and DON’T FUCKING CARE ABOUT THE HUMAN COMPANIONS INVOLVED do. It’s not that difficult to know your audience goddamnit!

  • ptitty

    For fuck’s sake, just give me some god damn robot fights and ease up on the pandering. Twitter warriors don’t watch these kinds of movies; people who want to see alien robots fight and DON’T FUCKING CARE ABOUT THE HUMAN COMPANIONS INVOLVED do. It’s not that difficult to know your audience goddamnit!