Ataribox, New Console From Atari Is Coming Says CEO
Ataribox
(Last Updated On: June 18, 2017)

Atari CEO Fred Chesnais has promised to make Atari great again. After the company ended up in his care after filing for bankruptcy back in 2013, Chesnais seems to have plans to restore the brand to its former glory by introducing a new game console called the Ataribox.

There’s currently a website that’s up and live over on Ataribox.com featuring a teaser video for the upcoming home console. We get a brief look at the wood grains and what appears to be a rectangular-shaped box. However, the trailer ends before we can see the whole thing. You can check it out below.

During this year’s E3 event in Los Angeles, California, Venturebeat managed to catch up with Chesnais and ask about the mysterious website and the teaser trailer, and he confirmed that the company is indeed working on new hardware, saying…

“We’re back in the hardware business,”

It’s bizarre, but it seems authentic.

Venturebeat noted that Atari did license out their brand to appear in the upcoming Blade Runner 2049.

The company has also paved a route of success through the maze of profit thanks to their mobile experiments gaining some footholds in the over-saturated market and making enough dosh to put the company in the black.

Given Atari’s expansive library of IP, it wouldn’t be surprising if the company opted to mimic Nintendo by creating an HD box bundled in with a bunch of retro games. We do know that the hardware is indeed based on PC technology, so it sounds like they might got the Raspberry Pi route with some small, efficient and cheap, similar to what Nintendo did with the NES Classic Edition.

The trailer for the Ataribox seems to showcase a wood-grained console, reminiscent to the old Atari 2600 series.

If they have plans on launching the system this holiday season they’re going to have to announce something official at least by GamesCom, otherwise they’ll miss out on a golden opportunity to lure in holiday shoppers.


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About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • tajlund

    Okay this whole thing is weirder than you think. I spent some time in the atariage forums a few days back when this was first teased and found some information. There is a poster on there that people seem to know that is an insider. He says this is not a console “in the traditional sense”, it will not compete with any of Atari’s existing agreements (such as the upcoming Retron 77. He says it involves streaming. And it is not the upcoming Gameband Watch Atari Edition (which I’m excited for mine to arrive in a few months). So take this info as you will. My guess is a Roku style device. And the PC technology part is very interesting.

    • Mr.Towel

      Streaming? Onlive again?

    • Disqusted

      Maybe it’s an interactive onahole/vibrator combo. Streams VR content live from the U.N. and Soros’ private collection.

  • giygas

    It seems to be in the hands of different people now, but Atari’s bankruptcy in 2013 was richly deserved.

    • Disqusted

      I’m glad I’m not the only one who remembers that.

  • MusouTensei

  • Alistair

    Hmm I think I struck out this time awaiting my post to pass a Mod.

    It such a pity really as they was against it too.

    https://uploads.disquscdn.com/images/21241a1cb8632608c19e0bded24af98ae3d9f9d79e353d3c528d7d7c5ddb545a.png

    Edit: what is that shit awaiting for approval. Does that mean if they hate my views I get censored LMAO 😂

    • Bitterbear

      Disqus allows website owners to customize the user experience. In theory, you can set it to uphold comments that contain certain words and/or website links so that mods can get it checked and approved. But in reality mods are lazy fucks and don’t bother with those comments.

      • Alistair

        Oh well it doesn’t matter as the post has been removed (Censored) My other commets are still there.

        The fact is this you cant preach if you against something then do what regressions does censored commets.

        Example a site that anti censorship then censored people commets or in favor limited censorship is a hypocrite.

        • Bitterbear

          On the bright side. It’s not Mic.

  • Alistair

    Off -topic, It look like the UN is at it again wasn’t try to censored anima and hentai and ecchi wasn’t enough.

    If I say to you “culture appropriation” billy what does that mean.

    Because SJWs want CA to be illegal.

    So in short we all should stick to our culture that what it FUCKING MEANS.

    it is the extreme censorship you run the risk of getting into trouble if you interested in Japan culture e.g. Playing ecchi games.

    And people will use this a a back door to censorship.

    FUCK SJWs cunts FUCK THE UN. and fuck the countries that support this.

    http://www.mrctv.org/blog/un-calling-worldwide-ban-cultural-appropriation.

    Edit: the salt was tasty last time and will be again. Because this is a ultimate attack on freedom of speech and expression and these fucking Economy terrorists need to hold to account.

    • Disqusted

      The U.N. is racist. They love bullying Asian countries like Japan and the Philippines. The U.N. also has a long record of banging little kids all around the world. Real kids. Not drawn kids. Hypocrisy much.

      • Alistair

        They want to normalise it too. Anything game related = Bad.

        Kiddy fiddler and rape = good.

    • Thanks, I’ll check into this.

  • Gozu Tennoh

    Sweet! I can’t wait to play skyrim again.

    • Disqusted

      Ahhhhahahahaha! And then I realize it’s probably true. Well, I knew it.

  • Mr.Towel

    It will flop, burn and crash like a open sea oil rig.

    There isn’t space in this industry for another full console. A small one can work, but will have to cater toward retrogamers and enthusiasts, will never achieve mainstream high sales. Ouya should be a warning tale.

    • mikebrand83

      The market does seem ripe for more back-to-the-basics type gaming, given the unexpected success of the NES Mini (and the apparent demand for a SNES version), the falling enthusiasm for new AAA titles, and more gamers going through their backlogs for more satisfying gaming experiences.

      The problem as I see it though is that unlike Nintendo’s retro classics, which were born in part from knowledge of what went wrong leading to the video game crash and many being innovative far beyond their time, as far as I can recall the vast majority of retro Atari games tended to be very much products of their time, and aged very poorly.

      Framed like that, I personally find it difficult to see a market segment where Atari could successfully carve out a niche for themselves, either in retro or more modern gaming… Unless they’re aiming for a console that can cover a broad library from the 2600 up to the Jaguar?

      • Mr.Towel

        I think it would be too niche, it’s not like it would sell millions of devices in a year. It would probably had even lower sales than Wii U/ PS Vita. Still economically feasible but certainly not a raging storm. I know I wouldn’t be interested in it unless it was dirty cheap and could be used to emulate other systems. I can’t imagine mainstream gamers would find much appeal in it either.

  • Disqusted

    Remember when I said it feels like we’re getting more consoles than good games? Yeah.

  • GuyverOne

    Could be interesting if it is not a hoax. I wonder what sort of exclusive line up they would go for.

    • Disqusted

      https://i.ytimg.com/vi/0RtJJVPgDyk/maxresdefault.jpg
      Just in time for the next video game crash.

      • ItEotWaWKI

        Just in time for the next video game crash.

        Don’t get my hopes up

        • Disqusted

          I think I can foresee a big garbage dump pile of Atari’s new console.

  • Gorgon

    Does it come with Skyrim?

    • ThyPancakeConsumed

      No, it comes with Payday 2.