The Capcom financials are in and they show some very interesting stats. China is a market that’s growing hand-over-foot, while the pachinko and arcade markets are stagnating, and all the meanwhile Capcom plans to help reorganize and evolve the company by pushing for more diversity… and more games being released in China.
According to Shoryuken, it was mentioned during the financial report for the 2015 fiscal year that Street Fighter V managed to sell 1.4 million within its debut quarter. The sales figures were off by 600,000 units, with Capcom originally having set the target sales for 2 million units within the first quarter. I do wonder if not releasing the game on the Xbox One had something to do with the lower-than-expected figures?
Shoryuken notes that Capcom isn’t too worried about the lower-than-expected figures given that they plan to pad the game’s sales lifespan with a long tail-end featuring plenty of DLC and a fruitful e-sports run.
Tencent’s Monster Hunter Online was another big property that also fell short of expected figures. According to the financial report, Capcom stated…
“in the continuously growing Chinese market, distribution of the PC online game “Monster Hunter Online” by Tencent Holdings Limited in cooperation with the Company, which began in December 2015, was off to a good start, thus increasing the possibility of even greater business development in China going forward.
“On the other hand, the amusement market failed to show signs of improvement, and the results remained soft.”
The amusement sector’s operating income was down by 25% compared to the previous year.
Nevertheless, Capcom actually gained a net profit, up 13.7% from the previous year.
So what are they going to do in result? Hop on the diversity train.
The fiscal report notes that Capcom will be really pushing for more diversity within the company, where it states…
“The Company has been engaged in initiatives to employ people of diverse backgrounds and has been promoting diversity by conducting personnel recruiting, evaluations and promotions without prejudice based on one’s nationality, gender, age, etc.”
They want to put more women in management positions while also lessening working hours for those with kids or during child-rearing phases of their life.
The report goes on to say…
“As part of such efforts, the Company is pushing forward with its support for child-rearing by providing child-care leave and shorter working hours, and promoting women to management positions as well as employing and nurturing global human resources. As a result, the Company, as of the end of the fiscal year under review, employs 24 women in manager positions (10.3% of all the employees in manager positions) and 91 foreigners (4.0% of all the employees).“
When they say “91 foreigners” are they referring to non-Japanese working at the company or non-whites working at their American headquarters?
Anyway, following the push to help more women succeed in the workplace, Capcom will be aiming to get more women into managerial positions over the next couple of years. In fact, they want 15% of their managerial workforce to be women by 2021, stating in the report…
“[…] in consideration of the Act of Promotion of Women’s Participation and Advancement in the Workplace, which went into effect from April 2016, the Company has been making further efforts to support the advancement of women in the workplace by ensuring a friendly environment for female workers through such means as providing internal nursery care services, while at the same time improving the internal environment in order to increase the percentage of women in the Company’s manager positions to 15% by 2021.”
Capcom also wants to focus a lot more on overseas sales and expansion, specifically targeting more games and products to leverage the U.S., Europe and China. According to the report, Japan is pretty much all milked out.
They plan to expand the company’s presence while focusing on properties and brands that show growth potential. They note that Street Fighter and Resident Evil already have mainstream appeal and they want to capitalize on that. How exactly? They don’t say.
Anyway, it will be very interesting to see how their diversity initiative and focus on child care services and family-oriented productivity facilities within the corporate structure affect the way Capcom does business. If it means not having to deal with stupidity like disc-locked content, then it’s all good in my book.
(Main image courtesy of SFV Mods)
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