China’s Lucrative Games Market Has New Regulations And Restrictions
(Last Updated On: June 13, 2016)

If you’re a developer or publisher making games with the intent of digitally or physically selling the product in China, there are some new rules and regulations to abide by when it comes to distributing the title in the far east.

According to GamesIndustry.biz the State Administration of Press, Publications, Radio, Film and Television want to limit the influence of Western developers, publishers and media by mandating them to work with a Chinese company when releasing their products in China. Both Sony and Microsoft had to do the same for the release of the Xbox One and PS4 in China, following the list on the console ban.

SAPPRFT also want to filter through every app that wants to be on the Chinese marketplace to ensure that it coincides with China’s regulatory policies.

An expert in Chinese law from the University of Pennsylvania, Jacques deLisle, mentioned to the New York Tiems that this is China’s way of maintaining control of new media on their not-so-open marketplace…

“This is the latest in a series of legal changes that seek to restrict the influence of foreign or western ideas. And it’s also part of a larger attempt to exercise control over the Internet and new media.”

The rules of censorship for getting a game on China’s digital marketplace for mobile devices was rolled out over on Sina Tech website, where they breakdown what’s allowed, what’s not and how developers will need to abide by specific conditions when it comes to politics, religion, social issues, civil issues and mature themes.

Developers have had their mouths’ watering over the idea of tapping the hundreds of millions of potential gamers in China due to the thoroughly saturated mobile phone market, but the SAPPRFT along with the Ministry of Culture want to make sure that the average Chinese citizen isn’t being indoctrinated by Western culture, politics or social sensibilities.

It’s amazing that despite how pro-censorship the far right is and the regressive left is in America and the U.K., one would think that things couldn’t get any more content-strict, but China is even more wary of American and European propaganda than third-wavers and faux-progressives are of female representation in Western gaming.

Essentially, you can get your game on China’s digital marketplace, but you will need to go through a Chinese publishing partner, and you will need to abide by their strict rules of censorship. GamesIndustry.biz notes that mobile app developer Kabam has managed to wade through the censorship minefield and find a modicum of success within the Chinese mobile market.


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About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • Michael P

    Strange, the header image from a Chinese game looks rather Westernized so is the government being selectively nationalist? I don’t really get why the vidya upset them and why they’re wasting their time trying to censor.

    For one, they’ve adopted parts of capitalism but are stupidly choosing to partly strangle what could be an even bigger fucking cash cow for the government coffers if they just taxed the Western games a tiny bit higher. There’s apparently 368 million gamers there, that’s a lot of cash they’re knocking back.

    Secondly, the Chinese are a tech savvy bunch. Most of them will have their ways of getting what they want, the government just won’t get it’s cut.

    Stupid if you ask me.

  • scemar

    sounds like standard stuff for china
    put some restrictions, some requirements and stuff

    the chinese middlemen get some extra money, some government officials will get their pie of bribes on the way, and they manage to keep an ever present control over what goes through as usual

    it’s actually not that different from how it goes in the rest of the world, the censorship and bribing is just more visible and accepted because it doesn’t have to bother so much being hidden

    • I guess China is just too big to care about keeping up appearances. They know where their corruption lies, and you either get in bed with them and play by their rules, or watch them have fun without you.

  • Hawk Hopper

    It’s amazing that despite how pro-censorship the far right is and the regressive left is in America and the U.K., one would think that things couldn’t get any more content-strict, but China is even more wary of American and European propaganda than third-wavers and faux-progressives are of female representation in Western gaming.

    I wonder if Chinese censors use the fake values of progressives to justify Chinese censorship. Do they argue that the progressive values are harmful to Americans and Europeans, so will also be harmful to the Chinese?

    • That’s actually a very interesting way of looking at it.

      But I think it’s more about protecting the integrity and values of their perceived historical nationalism. I could be completely wrong, though, and maybe they just don’t want to deal with SJWs in their society, lol

      • Hawk Hopper

        The Chinese can deal with Mao’s famines, just not SJW nonsense. Ha!

  • When something gets popular, makes big money and goes mainstream, you know what happens.