As a way to try to win back the favor of a very large and disgruntled fan base, Activision and Infinity Ward announced that the heartthrob from the HBO series Game of Thrones has been cast as the lead villain in the sci-fi shooter, Call of Duty: Infinite Warfare.
Kit Harington will be trading in his lady-killer raven locks for a more hard-edged look in the upcoming 3D shooter.
Activision sent out a press release, desperately looking for attention for this latest Call of Duty title, which hasn’t been faring too well in the press lately. The press release is chock full of quotes and contains very little information about Harington’s role outside of the fact that he is a villain.
Taylor Kurosaki, the narrative director at Infinity Ward commented about the inclusion of the Game of Thrones actor into the game, saying…
“Kit is an amazing talent, and the consummate pro,” […] “Our story is about an epic showdown of opposing forces, and Kit immersed himself into the role and truly became the embodiment of the enemy, the Settlement Defense Front. We can’t wait for fans to see Kit play an entirely different kind of character.”
Maybe they wanted the girl-getter on the cast as a way to draw in a much larger and more substantial young female audience? Because the trailer for Call of Duty: Infinite Warfare shows that their standard target demographic is not biting the bait at all. In fact, people hate Call of Duty: Infinite Warfare more than they hate the new Ghostbusters reboot.
In fact, there are already rumors spreading from sites like the Day Herald that indicate that the pre-order numbers for Call of Duty: Infinite Warfare are “dismal”. This doesn’t bode well for the upcoming shooter, which will be facing off against Electronic Arts and DICE’s revitalized Battlefield series this fall… a game, I might add, that has everyone stoked for it and has already garnered tens of millions of views on YouTube already.
None of that appears to be slowing down Activision and Infinity Ward’s hype machine for Call of Duty: Infinite Warfare, especially since they brought on the esoteric auteur, Guy Ritchie, to help direct Kit Harington in his role for the game. They also show a brief behind-the-scenes clip of the filming of Harington, which was posted up over on their Facebook page.
Dave Stohl, the studio head at Infinity Ward, ran damage control with a quote containing the name-dropping of Guy Ritchie like Gawker has been trying to defend revenge porn like a legitimate source of journalism, saying…
“Guy Ritchie is a friend of the franchise, so it was great to have him back to work with us, assisting in bringing Kit Harington’s character to life in Infinite Warfare,” […] “It meant a lot to us to develop the role into everything it could be. We’re excited about the performance Kit delivered and can’t wait to get it out to the public. We’re committed to delivering a compelling story with rich character depth, and this was a special opportunity to add to our fantastic cast.”
The Call of Duty games have always been known to have over-the-top campaign modes, and we can likely expect the same from Infinite Warfare. Whether or not it’ll be fun is a completely different story.