Unity Technologies released a global insights press sheet for the stats concerning market saturation, device penetration and user affability toward which mobile devices best suit their needs when using and playing apps designed on Unity, like Lara Croft: Relic Run.
The press release revealed that the overall mobile market is dominated by Android, with an 82% hold on the market when it comes to Unity game installs. The iOS only maintains a 17% hold on the market when it comes to game installs.
What’s interesting, though, is that on a per-device basis, iOS wins out. The iPhone 5 and iPhone 6 are the most individually popular devices for Unity game installs, holding a combined share of 28%. According to the press release, the newer iPhone 6s and iPhone 6s Plus only maintain 15% of the share.
Regarding mobile operating systems, Android’s Marshmallow has the largest with 7.5% of total installs. The report indicates that it has jumped up by more than four and a half times in market share compared to last year.
John Cheng, General Manager of Unity Analytics commented about the stats, mentioning in the press release…
“The global games market continues to grow, with exciting progress in emerging economies,” […] “Unity’s dedicated to helping developers succeed, and the information provided by Unity Analytics will help mobile developers capitalize on emerging trends.”
So what does all this mean for the average gamer? Nothing, really.
The reality is that it just gives some insight into who is playing what and on which device. It’s obvious a lot of gamers like playing Unity titles on the iPhone 5 and the vanilla iPhone 6. However, more people prefer spreading their play-time across a wide variety of Android devices.
For developers, it might give you an idea of how to better fine-tune your games, and what sort of device you should prioritize in the optimization arena. For gamers… well… I’ve got nothing.
You can learn more about the data and the Unity 3D game engine by visiting the official website.
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