The Nintendo published title Tokyo Mirage Sessions #FE has managed to maintain its course on a downwards spiral on the sales charts. For the month of July, the game has only managed to sell 35,000 copies, dropping from the 50,000 it moved in June.
Nintendo Everything did a quick write-up based on the numbers being posted by Aquamarine on gamrConnect. Many of the figures aren’t surprising, with games like Call of Duty: Black Ops 3 holding steady with strong sales, with the NPD numbers putting it at 194,000 SKUs moved at retail.
The real story, however, is that the highly censored and poorly promoted niche JRPG, Tokyo Mirage Sessions #FE managed to sell even less throughout the entirety of July than what it sold on the last week of June.
It’s a stark testament that not marketing to your core market and making changes that goes directly against what would entice them to buy your product is the perfect way to lose sales.
Tokyo Mirage Sessions #FE wasn’t the only poor seller at retail… Mirror’s Edge: Catalyst also failed to take off. The game only managed 40,000 in July, down from the 99,000 it shifted at retail in June. The note from Aquamarine states that the game moved most of its units through digital distribution. EA has yet to say what the total sales are for Mirror’s Edge: Catalyst but a lukewarm response from gamers and a lot of the same problems that plague other open-world games hampered the potential for the game.
Now some people might use the data for Tokyo Mirage Sessions #FE to say that Nintendo games just no longer sell well, but Capcom’s Monster Hunter Generations for the Nintendo 3DS along with Pokemon Ruby and Sapphire all managed to make the top 10 for July. Capcom had a steady and consistent marketing campaign for Monster Hunter Generations and Pokemon is Pokemon.
Hopefully if Nintendo decides to bring over any other niche Japanese games, they lay off the thick censorship and focus on promoting the game squarely to people who enjoy niche gaming.