[Update 9/1/2016:] H3H3 Productions breaks down and explains how YouTube is targeting videos for demonetization.
[Original article:] If you make money, name and fame publishing anti-Social Justice Warrior content then you’re going to need a new source of revenue. YouTube is cracking down on YouTubers by blocking ad revenue with their updated enforcement for the terms of service regarding video monetization.
Recently, Youtuber Philip DeFranco, a young man with 4.5 million YouTube subscribers and 728,000 followers on Twitter, made a few comments on Twitter revealing that the video below could no longer be monetized by YouTube because it breached their new ad revenue terms of service.
“Seems like @Youtube will be stripping most of my advertising from now on. Oh well. I’m not going to censor myself. Don’t worry though. I built the show and secondary $$$ sources for this exact reason. You never know when your platform will turn on you.
“Producer just got off the phone with Youtube and it wasn’t a mistake. Feels a little bit like getting stabbed in the back after 10 years.”
Seems like @Youtube will be stripping most of my advertising from now on. Oh well.
I’m not going to censor myself. pic.twitter.com/a9upZh6eTY
— Philip DeFranco (@PhillyD) August 31, 2016
A few hours later DeFranco revealed that due to YouTube’s new enforcement on the terms of service for monetization, controversial or sensitive subjects could no longer be monetized and that they were retroactively removing ads from his videos and stifling his ad revenue…
“Update: At least 12 more of my videos have been hit and I’m nowhere near done. This might be part of the reason. Wow”
This is not a joke.
Over on the official support page relating to “Advertiser-friendly content guidelines” they now list what is no longer considered “advertiser-friendly”. You can view the list below.
Content that is considered “not advertiser-friendly” includes, but is not limited to:
• Sexually suggestive content, including partial nudity and sexual humor
• Violence, including display of serious injury and events related to violent extremism
• Inappropriate language, including harassment, profanity and vulgar language
• Promotion of drugs and regulated substances, including selling, use and abuse of such items
• Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown
Basically just about every major YouTuber – whether that’s discussing video games or pop-culture politics – will likely be affected by this enforcement of the terms of service. This rings especially true for those who monetize videos where they frequently drop ‘F’ bombs or call out Social Justice Warriors.
In fact, if you didn’t see the video above, it was basically about the fact that an SJW tried to get a driver for the cab service Lyft fired because he had a hula dancer figurine on his dashboard. Lauren Southern, from Rebel Media, confirmed that the SJW blow-up over the driver cost him a few days of work before a video exonerated him of the crimes levied at him by the SJW.
Was just contacted by the Annaliese Lyft driver, he was in fact fired for a few days until she sent the video to Lyft which exonerated him.
— Lauren Southern (@Lauren_Southern) August 30, 2016
Sadly, calling out this kind of disruptive behavior will net you an ad penalty by YouTube, according to what transpired with Philip DeFranco.
DeFranco was not alone, however. Another provocateur going by the handle of BroTeamPill was also hit with a video removal restriction relating to the recent Crash Override Network leaks that revealed that the anti-abuse organization had members and affiliates who were actually engaging in abuse, harassment, doxxing and sabotage.
THE VIDEO WAS REMOVED BECAUSE IT WAS HARASSMENT AND BULLYING I AM GOING TO DO A 2000 DEGREE BACKFLIP INTO MY ASSHOLE THIS IS PERFECT
— Bro Team Pill (@BroTeamPill) August 31, 2016
BroTeamPill had a series of streams where the chat logs were being read aloud for everyone to see and hear. The videos gained widespread popularity amongst certain groups for confirming that the logs vindicate #GamerGate in its original claims where it was stated that members of Crash Override Network were engaged in harassment and doxxing.
As for Philip DeFranco and others like him, they’ll need to look toward other means of revenue for their content now that YouTube is cracking down on anti-SJW media and other forms of content that they may deem sensitive or inappropriate for advertisers.
This move fits in line with YouTube, Facebook and Twitter’s recent initiatives to censor what they deem to be online “hate speech” and “harassment”. Back in June, YouTube made an update to the terms of service stating that they would be policing content more harshly.
Also keep in mind that videos that YouTube may repeatedly deem as being in violation of their ad revenue policies may result in the entire channel stripped of monetization rights, as explained on the support page…
“If any of the above describes any portion of your video, then the video may not be approved for monetization. If monetization is approved, your video may not be eligible for all available ad formats. YouTube reserves the right to not monetize a video, as well as suspend monetization features on channels that repeatedly submit videos violating our policies.”
This certainly brings into question whether videos containing violent movie scenes, mature-themed trailers or violent video games like Mortal Kombat X or Hotline Miami will still be eligible for monetization?
I also wonder if this is YouTube’s way of curbing popular content creators like Chris Ray Gun, Sargon of Akkad, ShoeOnHead and others from constantly making anti-SJW videos?
[Update:] According to YouTuber Mr. Repzion, using “Rape” in the title of a video is also grounds for demonetization.
Well youtube just got back to me, don’t ever talk about rape or use the word rape in the title of your videos. pic.twitter.com/Yb4JCZ5Yac
— DarthReptile🌐 (@MrRepzion) August 30, 2016
[Update 9/1/2016:] The Young Turks network also appear to have been affected by the change, stating that more than 100 videos from 2016 and 400 videos from 2015 have been affected by YouTube’s new enforcement. Although they don’t specify which videos.
— Aaron Wysocki (@AaronWysocki) September 1, 2016