Adr1ft Developer Three One Zero Shuts Down

Three One Zero launched Adr1ft last year and then decided to hang up their boots. Founder Adam Orth of “Deal with it” fame, announced the departure from the studio during an interview with VentureBeat.

In the interview, Orth explains…

“I love VR. I am super passionate about it still, the experience of making Adrift was a real awakening for me on what is possible. For me, creatively, it opens up a lot more opportunity to do new and exciting things. I’m all in on VR.”

VentureBeat runs damage control for Orth, rewriting history about how Orth went from being a creative director at Microsoft to working on Adr1ft for VR headsets.

They write…

“While at Microsoft, Orth got into a Twitter argument that started as a joke between friends. It devolved into an argument and a Twitter hate mob descended on Orth. He lost his job over it and felt like he had been cast adrift.


“To deal with the burden of the experience, Orth became creative. He created Three One Zero in Los Angeles and made his first VR title. Adr1ft debuted on the Oculus Rift VR headset in 2016.”

The real truth of the matter is that a lot of people were highly up in arms after Australian hacker Superdae leaked specs of the Xbox One and PS4 onto the net. The specs showed that Microsoft’s system would be always on as a DRM safety measure. Gamers quite naturally got pissed because always-on DRM is one of the worst kinds of DRM. You can lose progress in your game when you get knocked offline, and there are sometimes issues with licensing and reinstalling the game on different devices.

Orth ran to Microsoft’s defense, upholding the decision for the Xbox One to have always-on DRM. He ended a Twitter tirade by saying “Deal with it.”

Shortly thereafter he was fired.

The hate storm did not end with Orth, though. Gamers were persistent in trying to figure out if the Xbox One really was always-on, and they discovered it soon enough, leading them to abandon Microsoft and support Sony instead. Microsoft eventually removed the DRM mechanisms in the Xbox One in time for its fall launch in 2013.

Orth, meanwhile, began working with the team at Three One Zero on Adr1ft for VR headsets.

The game managed to move more than 100,000 copies after being available on Steam for nearly a year. According to Orth, Three One Zero has “run its course” and he’s now moved on to other VR projects working at the studio First Contact.

Back on December 31st, 2016, Three One Zero’s Twitter account left the following cryptic message.

We now know what this means and the studio is no more.

This also explains why Adr1ft was cancelled for the Xbox One back in November.

(Main image courtesy of Lord Kain)

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