Senran Kagura Only Features Japanese Voices To Avoid Triggering Westerners
Senran Kagura XSeed
(Last Updated On: February 25, 2017)

During a recent interview with GOG.com, an XSeed Games rep explained what the challenges and differences are with trying to get Japanese games localized and made available in the West. One of the questions centered around the adjustments that XSeed had to make for Marvelous and Tamsoft’s Senran Kagura actually involved keeping the Japanese voices in the game to avoid triggering Westerners.

Ken Barry from XSeed explained that given the sexual nature of Senran Kagura, it’s just safer for them to keep the Japanese voices in the game to avoid coming under the wrath of the regressive media and SJWs who are quick to smear a company at the slightest provocation toward their ideology and sensibilities. Tom states…

“[…] all our Senran Kagura games have only the Japanese voices in them because not only were we extremely lucky to get them, but also because we weren’t quite sure how the sexual nature of the content would be received in the West when first bringing over the series years ago. Seeing something lewd happening onscreen and hearing a girl say something in a different language while the sub-title “Don’t touch me like that” appears is very different from hearing a girl in English verbally expressing her objections.”

It might seem like a silly thing to avoid – hearing someone voice their objection toward a sexually suggestive situation – but in today’s society it’s something that you really have to be careful of when releasing a game in the West.

NIS America was pelted by their own community after they opted to remove art, censor art and alter a game like Criminal Girls and Criminal Girls 2 under the claims that they had to modify the content to suit the standards of the Western view on “consent”. This resulted in the North American releases of Criminal Girls being butchered from top to bottom with plenty of censorship. When the game finally arrived on PC, modders took the time out of their day to not only restore the original content but also go the extra mile and add new mods to the Steam version of Criminal Girls.

There’s also the infamous situation involving Dead or Alive Xtreme 3, where Koei Tecmo opted to not release the game in the West to avoid coming under the wrath of feminists and SJWs, but even by restricting the release to Asia only there were still Western journalists who had a meltdown over the game..

XSeed has actually managed to avoid a large amount of the SJW brigade. They’ve tried keeping their heads down and focusing on just giving gamers the content they crave. It’s worked for the most part.

It’s also interesting that they know how to work the tables to avoid inciting the outrage machine from the SJW-controlled mainstream media. This is both a blessing and curse for XSeed because it keeps their games only in the line of sight of a niche market, which greatly limits their sales; but it also keeps the company from getting blasted from all sides by a relentless propaganda machine.


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About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • Mike Campbell

    Look I misunderstood and I’m sorry, believe me I am not an SJW, I was just trolling won’t happen again

  • Akai Kiri

    It’s important for these developers and publishers to know
    that the people “outraged” by the content in the games they release don’t even interact with them. Most of the time they don’t even see them on the shelves. It’s honestly best to ignore them (literally just ignore them) They cant do anything to you or the people that play them other than write nasty articles and shriek at those buying them. The absolute worst is that they accuse the developers or consumers of a product to be pedophiles or something. But the more extreme they get the less people will care about what they are saying. Which is why is it best to ignore them.

    People are interested in games that are released in other countries because of what they are, not what they are turned into when released in the west. I would personally prefer a translation that is as close as possible to the original. Many have lost faith in eastern games because of how many changes are made for stupid reasons. If you want that consumer base back then you must earn the respect and trust of those people.

    language without having to deal with rewritten characters.On a somewhat unrelated note; Steam is starting to cave to pressure created by games with 18+ content. sekai project is now partnered with nutaku, so that platform will surly grow even faster now. Even steam will want in on some of that money if only because no one exploded over games like ladykiller and pretty much everyone that plays those games is ok with them on steam. those that are not will simply not buy them. We joked about “steamy” an 18+ client for steam for years but that may be a reality soon.

    • You’ve got to think about this from a corporate standpoint.

      Perception is reality for shareholders.

      If all the media is out there saying your product is a misogynist, molester simulator then what do you think investors are going to see in the headlines? Shareholders/investors aren’t gamers, they don’t care about the “truth”. Some SJW site like Kotaku or Polygon leading a charge against a company can have devastating results.

      If investors pull out because some company is labeled as making kiddy diddler sims then it does do something.

      Koei Tecmo wanted to avoid being labeled as a company propagating “sexism” and “misogyny” so they avoided releasing DOAX3 in the west. Sure they could have ignored the media onslaught, but would the shareholders have done so?

      As a company they’ve got to think about these things, because it can affect the legacy of their business as well as the future of their potential profitability.

      • Mike Campbell

        But what about games like Onichanbara, Senran Kagura, the previous DOAX games maybe it’s the fact that the game is not that good and it didn’t help they took out fan favorites over shot like Marie Rose and Honoka you already knew it’s going to be only release in Japan and nobody cares until the community manager statement about why it wasn’t release state side

        • But what about games like Onichanbara, Senran Kagura, the previous DOAX games

          Different climate back then. These days everyone has to walk on eggshells.

          Now if you keep your game under the radar and promote it only within the weeb circles you’ll be okay. Try to go mainstream or reach new audiences? Not a chance.

        • Disqusted

          I remember hearing people were upset because they only polled Japanese audiences on who they wanted to see in the DOAX3. So people did care back then.

      • Akai Kiri

        from the corporate standpoint, editing a game to appease those that do not even interact with the product is stupid.

        Lets look at gaming media like kotaku and polygon. No one takes them seriously anymore after all the shit they have done. E3 is now open to the public rather than just media groups if you want proof of that claim.

        Let me ask you this; would you choose to buy a game based on the opinions of someone who has not played it and has no intention of playing it because of SJW related comments?

        I cant think of anyone that i know that would buy or not buy based on that alone. if i asked someone about a game and they said it was sexist/racist/misogyny for some reason and thats all the ammo they had i would personally just ignore them. Saying a game is good or bad because of gameplay or other mechanics is what people want to hear, not “if you buy it your a sexist, racist. or lolicon”

        The reason i say just ignore them is that the more they lash out at developers for reasons that are not related to the quality of the game the less people will care.

        As far as investors and other income, have a look at the nekopara kickstart that just raised over 1 million bucks. thats twice what they needed. IMO an uncensored release of the visual novels on nutaku as a stretch goal (if that were possible) would have got them that 1 million in less than a week.

        There is plenty of money and even games that are literally just porn or rape simulators or loli trainers sell in america. The producers have been around for decades in some cases. they do as well as they do because they don’t give a flying fuck about SJW’s or censorship. There have been a few cases where large investments have been thrown at developers making actual loli porn.

        Side note; IMO, VR equipment will only sell well because of VR porn and hentai games. Much the same way that DVD was rushed into the market to replace VHS. (which was literally because of the demand for higher quality porn)

        • from the corporate standpoint, editing a game to appease those that do not even interact with the product is stupid.

          Yes, we know this but shareholders/investors are idiots. They can’t know that the harpies yelling at Kotaku/Polygon don’t represent gaming. They just see that two of the biggest sites are yelling about sexism and to “do something about it.”

          No one takes them seriously anymore after all the shit they have done. E3 is now open to the public rather than just media groups if you want proof of that claim.

          Sure, but it’s a slow process as the times slowly shift. Smart people who actually pay attention to the market know that SJW media are a waste of space, but a lot of corporate suits aren’t smart and certainly don’t know much about the market. Heck, one of those idiots during a shareholder meeting complained to Nintendo asking them why they talk about video games so much. -___-

          would you choose to buy a game based on the opinions of someone who has not played it and has no intention of playing it because of SJW related comments?

          Pfft, dude come on? Real gamers know who to trust for their reviews, it’s why less than 3% of them base purchasing decisions on enthusiast media reviewers. However, we’re not talking about real gamers… we’re talking about stiff-necked suits who glance over a headline on GNews about x company being a “sexist misogynist” and decide to make their investing decisions on that. It’s stupid, yeah, but sadly that’s how a lot of venture capitalism works, especially in gaming.

          The reason i say just ignore them is that the more they lash out at developers for reasons that are not related to the quality of the game the less people will care.

          That’s what people did between 2012 and 2014… “Just ignore them” and then they ended up infesting, infecting and ruining a lot of games, localization and upcoming projects with their SJW bullcrap. They definitely need to be called out so normal gamers know not to allow that stuff to mess up their games, and for gamers to show support to devs and tell them not to listen to SJWs.

          If devs just look at Twitter and see a bunch of SJWs harping about games being sexist, etc., that’s the only barometer they have to go by. So it’s important to point out the BS so gamers can interact directly with devs to let them know what they want, and it’s important to broadcast this BS so that when idiot investors/shareholders see the headlines it’s not all just pro-SJW stuff.

          • Akai Kiri

            ok let me be clear on something. by ignore them i mean don’t change the content in the games in question.

            you 100% need to call these people out on the bullshit else it gets worse. that much is true and i agree with most of what you said.

            you would think that investors would be smarter but unfortunately they only care about the shortest path to money and don’t know what they are investing in sometimes. (more money than brains but also enough brains to see a tax write off)

            sad thing is that some people are not smart enough to look for people that play a game and make there own opinions on it. they would rather just read RPS/kotaku/polygon for all the information but that is starting to change as the SJW movement becomes less relevant.

          • ok let me be clear on something. by ignore them i mean don’t change the content in the games in question.

            Oh okay, then yeah 100% agreed about that. I would have thought by now most devs know their audience, but sadly a lot of them are too blinded by SJWism to see it.

            Well, Japanese devs seem to understand and it’s good they’re ignoring the crazies.

        • Disqusted

          Yeah, it is extremely stupid. And so are the people who fall for it.

    • It’s important for these developers and publishers to know that the people “outraged” by the content in the games they release don’t even interact with them. Most of the time they don’t even see them on the shelves.

      At first, Western developers and publishers didn’t know this, so they tried to cater to SJWs and feminists.

      Now years later, I’m sure they know full well that catering to these bastards via censorship drives off a significant’ish percentage of their original core fans.

      But despite that, these Western developers are still injecting SJW/feminist ideology now and continue to shit on gamers, who are their genuine core fans.

      The problem is not as simple as developers and publishers being innocent and naive, the problem is that many of these developers and publishers are actual SJWs themselves within the companies with an axe to grind. The same goes for many localizers.

      It’s honestly best to ignore them (literally just ignore them) They cant do anything to you or the people that play them other than write nasty articles and shriek at those buying them.

      The absolute worst is that they accuse the developers or consumers of a product to be pedophiles or something. But the more extreme they get theless people will care about what they are saying. Which is why is it best to ignore them.

      Ignoring them is the absolute worst thing you can do. If you ignore them, they get away with their bullshit and they become more powerful. When people see no dissent against the SJWs, their ideology eventually becomes accepted and the norm. And if that happens, watch your games get censored even more. And there will be NO-ONE speaking out against it, because we’ve ignored them like you advised.

      Developers and publishers cannot ignore them either. You have to remember that the SJW games media have control of the most influential sectors of the video games industry. Developers and publishers cannot ignore them because the mainstream games media is the main pathway to getting their games known. If they say your game is great, it’s good PR and generates sales. If they say your game is bad, it’s bad PR and puts people off the game.

      If the SJW media calls your game “sexist”, “misogynistic” or a “rape simulator”, that’s extremely damaging for a person’s, company’s image, brand and PR. Which could put off any investors/shareholders they have. So no way on earth can they just “ignore them”. So basically, this is what leads to censorship because developers/publishers need to keep the SJW media happy so they will say nice things about your game.

      And don’t forget that the SJW media constantly shaming developers and publishers can lead to people within those companies being fired from their jobs.

      You have to realize that there are endless amounts of braindead normies that completely suck up what the SJW media say and treat it like gospel.

      • Mike Campbell

        “If the SJW media calls your game “sexist”, “misogynistic” or a “rape simulator”, that’s extremely damaging for a person’s, company’s image, brand and PR. Which could put off any investors/shareholders they have. So no way on earth can they just “ignore them”. So basically, this is what leads to censorship because developers/publishers need to keep the SJW media happy so they will say nice things about your game.”

        Citation needed

        • https://archive.is/LWFxf
          http://archive.is/9PChP
          https://archive.is/m3baM
          https://archive.is/NsiS1
          https://archive.is/VYy4P

          And let’s not forget THAT review of OneeChanBara. You know which one I’m talking about.

          Now go back to licking Anita Sarkeesian’s anal ringpiece you SJW tosser. At least some SJWs are upfront about their ideology and views. Not you though, you’re just a sneaky little rat pretending to be a neutral who goes onto other sites like NG and TGG and tries to deflect the blame away from SJWs whenever someone justifiably calls them out.

          • Mike Campbell

            It’s because you keep bitching about and it’s getting old, ffs you discredit a good anime like yuri on ice calling it faggot on ice and they are other people discrediting good games like horizon zero dawn because they think it’s sjw propaganda and I just don’t like people being just the sjw they hate and atleast I acknowledge both side can be just as bad (or just as good, it depends)

          • I acknowledge both side can be just as bad (or just as good, it depends)

            Uh, no. When has the non-SJW side managed to get a game censored? Or banned? Or removed from store shelves for having SJW content? Until that happens both sides are not equal and not “just as bad” as each other. That’s a bullsh!t argument and you know it.

          • Mike Campbell

            On come on billy don’t act like their nothing wrong on you side a be some kind of saint, even guys Netscape acknowledged this

          • aDude, everyone on the planet is an a$$hole at some point in time. But who cares? Yeah there are people like Ralph who do hit-pieces on people, but did he block Sunset from being sold on Steam?

            Yeah there are some conspiracy nuts who sperg out because someone said something they didn’t like, but have tried forcing a dev studio to close down because they didn’t like their opinions?

            You’re literally comparing apples to oranges here. Yeah, there are a-holes on both sides, but both sides are not equal. Someone sperging out online or dropping massive mounds of spaghetti in a Twitter b!tch fight is not the same thing as trying to get a studio shutdown, or banning a game so NO ONE can play it, or going to Valve and getting a game like Hatred pulled from Greenlight because of “muh feels”. Like dude… come on? Those things aren’t even the same.

            If you just want to game, you cn ignore a-holes on Twitter, but you can’t ignore when someone manages to get a game banne, which prevents you from even buying it.

          • EroBotan

            come on, your argument has been disproven by Billy and GamesGoodMeGoods, so how about try countering them lol instead of repeating your old broken argument again.

          • You know what’s getting old? Mainstream games media, SJWs and feminists who keep bitching about female character fan-service, straight male gamers, “lack of diversity”, “lack of inclusivity” and basically just shitting on gamers by calling them “basement-dwelling misogynists”, etc.

            Stop that and our criticism stops. And everyone is happy once again

            I acknowledge both side can be just as bad

            Total horseshit.

            Since when have the anti-SJW side caused SJW-made video games to be censored, butchered and banned? If you actually took your head out of your rear end once in a while you’ll realize that the anti-SJW or GamerGate side has never banned, censored or discouraged SJW games from being made. Sure, they may have insulted SJW games and mocked their sales figures, but they’ve never advocated for the banning nor censoring of them.

          • Disqusted

            I hope you’re referring to GameSpot’s bullshit “review” of Oneechanbara R, where an exhibitionist woman who liked posting naked pics of herself online, spent the entire “review” whining about the protagonist having a bikini as part of her outfit, and then she went on a gaming TV channel to further bash the game without ever really talking about the actual gameplay.

            Of course an attention whore is going to be upset at anything depicting a woman more attractive than herself.

          • Haha you got it. That review is one for the ages.

        • EroBotan

          it’s something obvious and well known (like sun rise in the east), why you need to ask citation for lol ?

  • MusouTensei

    And thank kek for that, I mean optional english is fine but thinking of having only english VA’s in SK, ugh, that would just feel wrong, english VA’s just can’t translate the japanese wackyness in humor focused games with their voices.
    In more serious games like Persona and Legends of Heroes it works, though of course I will always prefer japanese voices.

  • Disqusted

    Ugh. I almost feel triggered from just imagining bad English voice actresses gurgling “don’t touch me!” in that overexaggerated melodramatic spoiled whiny grating nasally valley girl brat voice that they all seem to have.

    • Heard rumours from people I chat to that various English voice actresses have refused to do work for this game because it “encourages sexual harassment” and depicts females “negatively”.

      No idea if that’s true or not though, as I wasn’t given any citations or links.

      But I would not be surprised if voice actors and actresses have become SJWs. If I remember correctly last year, due to the strike, there were some interviews/statements conducted and one or two female voice actresses said that not only were they dissatisfied with the money they were getting, but they also hinted that they weren’t happy with the roles/depiction/script of specific female characters they had to play.

      So if I were to guess, they don’t accept any female character that isn’t a non-sexualized Mary Sue.

      • At the very least, I can tell you from having listened to female VAs talk at panels that they mention how casting directors get consent from them before they do any sexualized role in an anime. They also very occasionally mention this in commentary episodes – the latest one I know about is Prison School, on the DVD/Blu-ray release. If anyone owns those, I recommend fact-checking for yourself, it should be disc 1.

        On one hand, sure, you gotta be sure the actors are willing to do a role with the full understanding that what they’re going to do will be awkward and even embarrassing… but it begs the question: why would they agree to do a role for a sexual show in the first place if you have to constantly ask them to consent to it? Are they acting out some strange foreplay fetish or something? Shouldn’t they take responsibility for themselves and do basic background research on the shows they’re auditioning for? I often find that most of them don’t even do this, and they admit to it constantly, usually by telling us that the casting directors don’t give them much to work with (a problem in its own right). I can think of one recent exception involving Bryce Papenbrook, who voices Eren in Attack on Titan – he ended up watching the entire show because it was really good, hence he knew what to do with his character.

        In fact, arguably the reason English dubs fall behind in terms of quality, especially lately for me, is because none of the VAs are given (or are seeking out) enough information to fully utilize their characterization skills, and therefore aren’t reaching an understanding as to what is expected from them. One of the Fire Emblem Fates actresses admitted to such before back-pedaling back to Nopetown.

        As for English VAs being SJWs… well. Have you heard of Stephanie Sheh, Josh Grelle, and Sean “Son Goku” Schemmel, to name a few?

        • At the very least, I can tell you from having listened to female VAs talk at panels that they mention how casting directors get consent from them before they do any sexualized role in an anime.

          why would they agree to do a role for a sexual show in the first place if you have to constantly ask them to consent to it?

          I would imagine it’s for the safety of the casting directors, you know due to the stigma involved with sexualization of females. It also means the voice actress cannot cry “they forced me to do this unexpectedly degrading act and I didn’t like it”.

          Because nothing causes more outrage from the media, SJWs, feminists and white knights when a woman unexpectedly has to do something sexual, no matter what medium it is.

          I don’t get why they have to constantly ask for consent from them though. It should be a simple case of signing the contract and that’s it. Stinks of whiny self-righteous behavior from these voice actresses if you ask me.

          It’s kind of related to the consent garbage that SJW feminists are pushing, you know whenever a couple get intimate, the man must ask for consent for every single action he makes on the girl.

          It’s pathetic, it really is.

          As for English VAs being SJWs… well. Have you heard of Stephanie Sheh, Josh Grelle, and Sean “Son Goku” Schemmel, to name a few?

          Nope… and I’m not sure I want to, lol.

          • Well, the actresses don’t go up and ask directors to ask them to give consent. From what I can tell, it seems like the directors do it regardless, likely to save their arses like you mentioned.

            Trust me, the SJW rabbit hole is pretty deep in the voice acting world. I blame Los Angeles.

        • EroBotan

          once the contract is signed then the actors has to do their job. Consent is a very unprofessional thing and so arrogant.

          • Exactly. Everything should be all outlined in the contract.

            I think the companies need to seek a good lawyer to re-write those contracts.

        • BubbaHoTep

          Oh no, not Goku. What did he do?

          • Sean believes half of the American population is racist and misogynistic, and said you can become President even if you’re a racist misogynist after Trump won the election.

          • Disqusted

            Not like being a voice actor means they’re intelligent or anything like that.

          • Disqusted

            “My gosh! He’s not bluffing!”

        • Disqusted

          At least in Japan, I hear that voice actors/actresses use a different name when they do voices for erotic stuff. Some artists do that, too.

          • English VAs do the same thing, but for non-union work instead.

      • Disqusted

        The Soros brainwashing is all over the place, I’m sure there are stupid voice actresses who fall for it. From what I’ve seen of some revered voice actresses talking about their roles, they tend to think they are the best in the universe, too. Those types are so up themselves that they’re easily brainwashed by bullshit.

  • DizzyGear

    Tom from XSeed explained that given the sexual nature of Senran Kagura,
    it’s just safer for them to keep the Japanese voices in the game to
    avoid coming under the wrath of the regressive media and SJWs who are
    quick to smear a company at the slightest provocation toward their
    ideology and sensibilities. Tom states…

    Correction: It was Ken Barry who stated that. Not Tom.

    Tom just did the AMA after that mini interview with Ken.

    • Whoops, thanks for the correction. Made the fix.

  • I don’t know what to think of this.

    On the one hand it’s great that the West is getting the Senran Kagura games, but at the same time I consider the decision to not include English voices as indirect censorship via fear-mongering.

    Incredible. 5 years and this SJW media garbage is still going on. Developers and publishers really need to unite and speak out against this authoritarian policing.

  • To sort of criticize XSEED’s decision here, I would imagine a game like Senran Kagura wouldn’t be played outdoors anyway, so any need to hide the voice acting wouldn’t even be necessary. But then again, advertisements are a different thing altogether, and would absolutely get the media to go on another smear campaign. (But then again, that hasn’t stopped them before, even toward games that aren’t even in English.)

    It should also be worth mentioning they did consider an English dub for Shinovi Versus specifically, but decided against it because it was too expensive: http://xseedgames.tumblr.com/post/154832846575/end-of-the-year-question-extravaganza-blog-1

    Otherwise, the media should fuck themselves for scaring developers like this, making them worry about the most trivial things to avoid fake news being spread about them.

    • DizzyGear

      At least XSEED kept the subtitles in the dressing room.
      Marvelous EU chickened out with SV and removed the subtitles in the dressing room with some BS excuse about ratings even though the European rating boards never received a build from them with subtitles intact from them.

      Worse still, before people found this out they lied about the European version being identical to XSEED’s build.

      At least they learned from the backlash and didn’t fuck with SK:EV but still.

      • The PC release included those missing subtitles, so they at least made up for it.

      • MusouTensei

        Plus it was only released digitally here, naturally I imported the US retail version.

      • Disqusted

        I noticed some localizations don’t bother adding subs for some parts. Like DOAXVB3 and the casino. Didn’t realize some companies were intentionally leaving them out. That’s disgusting.

    • Smug

      >he doesnt play it outdoors on his Vita
      you’re small time

      • DDD-kun

        Gotta agree. No need to hide shit. It’s your travel time, and so long as you have headphones or BT plugs, no one should be complaining about anything.

        • Headphones are actually bad for my ears, so I avoid using them. Plus, I don’t play and travel – if I’m out and about, gaming would be the last thing I do, as I’m either shopping or going to university.