Strong female characters are a standard in today’s media market. If you don’t have a snarky, kick-butt female doing everything (or more) than what the male character is doing in a film (especially a fantasy blockbuster) the movie will oftentimes get labeled as sexist. Well, Michael Bay and the rest of the production team seem to want to avoid such labels, and the marketers made a specific trailer highlighting the feminist empowerment of one of the characters in the film.
The trailer was recently posted up over on the official Transformers YouTube page. It features two and a half minutes of footage, with a young girl named Izzy who talks directly into the camera about defying gender roles, and how she’s not afraid of towering robot villains. You can check it out below.
In the video description they announced that this particular advertisement for Transformers: The Last Knight will run exclusive in theaters during Beauty & The Beast…
“Meet Izzy in this special new preview of Transformers: The Last Knight, created exclusively to run in theaters with Beauty & the Beast.”
The response to the trailer has sparked a massive amount of vitriol in the comment section, turning it into a debate about identity politics and feminism. The like/dislike bar also suffered a hit for the topic matter as well.
The comment section is a fireball of conversational conflagration. You have people objecting to the trailer’s feminist slant.
You also have people defending the trailer, saying it’s not feminist at all, and that it’s just a trailer about girl empowerment and it has nothing to do with feminism.
It’s not even just on YouTube either. People are dropping comments across the web about the trailer.
The fact that the new Transformers movie is about girl power has me SOLD
— Kendall Brookshire (@kendzleesi) March 19, 2017
“why was the transformers preview basically a tampon commercial”
— Elleana❂ (@Elleanashea) March 19, 2017
They’re making a feminist Transformers movie what the fuck
— JESUS (@travis_alb) March 19, 2017
It’s become a trend lately to talk up gender politics in a lot of movies, television and video games.
Some have grown cynical and fatigued from the constant sociopolitical agendas featured in entertainment media. Others have stated that this isn’t a feminist agenda, but simply a showcase of more women in non-sexualized roles.
Transformers: The Last Knight is due for release this June in theaters.