The sales stats aren’t quite in for NieR: Automata but we have a close estimation of how many units are floating out and about in the wild for Yoko Taro and Platinum Games’ action-RPG that recently launched last month.
Blues picked up word from publisher Square Enix who announced that NieR: Automata has shipped a total of 1 million copies.
In the press release, they stated…
“[…] worldwide shipment and digital sales of the critically acclaimed action-RPG, NieR: Automata have exceeded one million.
“Upon its release for the PlayStation 4 computer entertainment system and PC last month, the game received critical acclaim across the world for its fantastic blend of action-packed high-speed 60 fps battles, and deep, captivating storyline from Director Yoko Taro”
So we know that they’re at least counting digital sales in that estimation of shipments, so that means that we can definitely include the rough numbers from Steam Spy, which puts the game at approximately 219,928 owners on Steam.
That’s impressive figures for a game that only launched on March 17th last month on PC. It’s also a niche Japanese title and it didn’t receive the biggest of marketing campaigns for its arrival on PC. That’s also not to mention that it had some serious launch-day woes that modders had to overcome with some makeshift patches and workaround.
Of course, a lot of PC gamers were forgiving of the hiccups for NieR: Automata thanks to the availability of the nude mods.
For comparison’s sake, Horizon: Zero Dawn – with a much larger marketing budget – managed to shift 2.6 million copies in two weeks. Where the sales stand beyond that we don’t exactly know, but some analysts were hoping that Horizon shifted 8 million SKUs by the end of 2017, which would put it on par with Uncharted 4 from last year.
Of course, those sales numbers were before both versions of NieR: Automata had been made available for PC and PS4 gamers. Whether or not sales tapered off after that remains to be seen, but Platinum Games and Square should be satisfied that even with a rather weak marketing campaign they managed to shift half as many units as Guerrilla Games and Sony’s first-party IP, Horizon: Zero Dawn.
We’ll get to see just how well this all plays out for both games when the total quarterly results are made available. However, given the rapidly spreading positive word of mouth for NieR: Automata, and the controversial word of mouth centered around the identity politics within Horizon: Zero Dawn, one may have a longer tail end than the other.
(Main image courtesy of Neon Genesis Evangelion)
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