New reports have come in that Marvel’s comic book division is currently starting to clean house when it comes to SJW content. Heat Street is reporting that due to poor sales of writer Ta-Nehisi Coates’ Black Panther & The Crew’s Social Justice-themed comic book about blacks fighting back against inner-city oppression, Marvel is canceling the series once the six issue arc wraps up.
The news was confirmed when Coates told The Verge that the series was being canned.
Coates had teamed up with poet Yona Harvey to unfold the story centering around the mysterious death of a civil rights activist, mirrored on the activism happening in America today from groups like Black Lives Matter. According to Coates, it was stated that…
“The Crew was an opportunity to get inside [the heroes] as black people,”
The comic wasn’t listed in the latest monthly sales charts yet, so it’s not possible to see exactly what the drop-off rate was between the issues that led to Marvel canceling the series, but it must have been pretty bad given that they let comics like Mockingbird and Hellcat go on for a while before the plug was pulled. In fact, Hellcat managed to go a whole year before it wrapped up, resulting in a 81% decline in year-over-year sales.
Marvel also cancelled a few other properties, one of which falls within the Black Panther mythos called Black Panther: The World of Wakanda, which was also penned by Ta-Nehisi Coates. It was shelved alongside Hellcat earlier this year. According to Comichron World of Wakanda only shifted 17,454 copies in February.
It was first published back in November of 2016, according to Marvel. And if you check the numbers on Comichron, the number #1 issue debuted at the 33 spot out of the top 100 back in November with just over 57,000 copies sold.
Since its debut, Black Panther: World of Wakanda has seen close to a 70% drop-off rate in sales from November, 2016 to February, 2017. Apparently Black Panther & The Crew sold even worse than World of Wakanda, which at least managed to get in a few months worth of sales before having the plug pulled, The Crew didn’t even manage that.
While Marvel really wanted to pursue SJW storylines and content in their comic books, the sales don’t match their enthusiasm for entertainment activism. Since then, Marvel has acknowledged the sales tanking across many of their brands, and have stated that they will be axing many of the SJW elements in their mainline series and going back to more traditional hero stories in the fall for their more popular characters.
While Marvel may have wanted to force-feed readers with poorly done stories based on SJW ideologies, the reality is that the community was not taking to the stories at all. Marvel attempted to blame the sales-dive on misogyny and give the media an alt-right fantasy villain to blame, but at the end of the day there was one absolute truth that they could not overcome:
The numbers don’t lie.