Cyberpunk 2077 Promotional Campaign Is Already Underway, Will Be A Surprise
(Last Updated On: May 27, 2017)

If you like Cyberpunk and RPG games you’ll know that there is a shortage of 3rd/1st-person titles set in that genre. However, CD Projekt Red seeks to change that with Cyberpunk 2077, and it seems in a recent financial report that CD Projekt RED’s CEO, Marcin Kicinski, published there will be a “surprise” when the game receives promotional treatment.

There’s no doubt that CD Projekt Red is getting ready to pump promotional content sometime in the future, if not the far future, regarding Cyberpunk 2077, especially with the recent job listing of an Event Manager. The job listing that was under “Cyberpunk 2077” and now recently changed to “PR & Marketing | Warsaw” sees the person of interest attending events like E3, GamesCom, GDC and Promised Land:

We’re looking for an exceptional talent, who will use his/her experience, knowledge and creativity to organize the best events in the industry. International fairs, extraordinary media shows, great events for players, limited only by our imagination? E3, Gamescom, GDC, Promised Land? It’s our reality and soon can be yours too.”

This links into the latest information that sees CD Projekt Red now finished with its promotional campaign plans for Cyberpunk 2077. So does this mean that we will see a tiny tease maybe at Gamescom, GDC or Promised Land? Well, we don’t know, but what is known is that 2017 is the year of Gwent according to the team’s 2016 financial results conference.

Furthermore, the recent Q1 2017 financial results presentation brought forth news that CD Projekt Red was able to earn a net profit of 43.7 million Polish Zloty (or around $11.7) during the first quarter of 2017, which was a 35% increase from the team’s performance during the first quarter of 2016. This later lead to the CEO of the studio, Marcin Kicinski, to say that…

“The promotional campaign (for Cyberpunk 2077) is already planned. It’s main element is the surprise, so I cannot even say when it will begin. Simply because it has to come as a surprise.”

So we know that the game is coming along nicely as of 2017 given that Mike Pondsmith is very impressed with CD Projekt Red’s adaption of his Cyberpunk world, which comes after the upgrade of the old engine to the new REDengine 4; meaning that the transition is going rather well.

It’s good to hear that CD Projekt Red is still working on the only real Cyberpunk game that is based on a brutal, unforgiving, selfish world wrapped in a dark machinist’s dream, because we don’t get that many 3rd-person/1st-person RPG shooters like the above.

Anyway, the game is set to release when it is ready. More information pertaining to Cyberpunk 2077 can be found by hitting up cyberpunk.net.


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Ethan was born in glitches, and pursues to find the most game breaking glitches in games. If you need to get in touch use the Contact Page.

  • Pondsmith is an RPG God (Neo-Cernunnos?), and CDPR are the Wild Hunt made flesh… I am so psyched 🙂

  • Migi

    This game will be a Day1 buy for me, Considering i feel Cyberpunk is a awesome and Dark genre that mostly lives off the dark side of humanity.

    • Doften av ångest

      Same, I think CD Projekt might be the only company I still trust enough to buy games on day one.

    • Doften av ångest

      Same, I think CD Projekt might be the only company I still trust enough to buy games on day one.

    • Doften av ångest

      Same, I think CD Projekt might be the only company I still trust enough to buy games on day one.

  • GuyverOne

    Can hardly wait for this, The Witcher 3 was sublime. Perhaps the surprise will be Ciri teleporting in during the trailer 🙂

  • Tony Kravitz

    Can we already assume we’ll be hearing about it at E3?