Mario Kart 8: Deluxe for the Nintendo Switch has sold 1 million copies since launching at the end of April on the 28th. The exclusive racing title was bundled into console packs and sold for up to $550 from retailers, a massive mark-up over the $299.99 price point of the Switch, and obviously a heck o f a lot higher than the supposed $359.99 price point it should have had as a bundle pack.
After breaking through the sales barrier and moving a million copies, as reported by PVP Live, there are now additional reports indicating that Mario Kart 8: Deluxe could end up being a heck of a lot bigger than what was originally anticipated.
Nintendo Today is reporting that Jefferies equity analyst Atul Goyal sent out a note to shareholders indicating that Mario Kart 8: Deluxe market potential could be anywhere between five and 10 times better than that of Mario Kart Wii, saying…
“No, this is not just any ordinary success. The scale of this success is many times bigger than what is visible with ‘MK8D sales of 459K units exceeded MKWii sales of 405K’. Analyzing the scale, we realize that like-for-like, MK8D is mega-hit on a different scale altogether (maybe 5-10x better).”
While Mario Kart 8: Deluxe may have moved 459,000 copies in America alone over the week, and while it may have cumulatively moved 1 million SKUs since April 28th of last month, it’s still a long ways off from doing five times the sales of Mario Kart Wii or doing five times the revenue.
Keep in mind that Mario Kart Wii moved 39.95 million SKUs by the end of its life, according to Nintendo’s financial report. Rounding that figure off to 40 million and saying that Mario Kart 8: Deluxe is on a scale five times better seems rather bold… and presumptuous.
Assuming Nintendo can meet the demand from consumers, interest in both the hybrid console and the game(s) will have to stay high in order for it to surpass the sales momentum (or do up to 10 times better) than Mario Kart Wii.
Obviously, Goyal is excited about the current vertical sales for Mario Kart 8: Deluxe, but it might be best to wait a few weeks before saying it could outsell or outpace Mario Kart Wii by any significant margin.