Steam Direct Will Require $100 Fee From Developers To Publish Games
Steam Direct
(Last Updated On: June 2, 2017)

Valve finally rolled out the pricing details fro Steam Direct, the successor to Steam Greenlight. Over on a Steam community post they explained that they’ll continue to roll out updates for the store discovery in order to help gamers find what they’re looking for, and that they’ll be ending Steam Greenlight in the coming months.

The Steam Direct pricing has been in discussion at Valve since they originally announced it back in February. According to them they’ve settled on $100 for the entry fee from developers who want their game on Steam. Their original price fluctuated between $100 and $5000.

In order to help better filtrate the results of games that may flood onto the marketplace due to Steam Direct, Valve is continuing to put more effort and time into the discovery features of Steam. This is so that people aren’t being bombarded with crap they don’t like. Instead the storefront will attempt to utilize an algorithm to fine tune the offerings according to your tastes in games, using a variety of variables to pump out what you want to see from a digital storefront.

In addition to the front page discovery, there will still be the standard new release tab and updated game section at the bottom of the store. So if you want to see what’s new regardless of its relation to your tastes, you can.

They mention that in the next update they’ll discuss when Steam Greenlight will officially close and when Steam Direct will open. I’m curious how well this will go down because Greenlight didn’t last for very long, and it only came onto the scene back in 2012, lasting just five years. If it means that closing Greenlight will improve the overall versatility and discoverability of software on the storefront, then I can’t complain too much. Valve didn’t put a time stamp on when the next update will arrive, but judging by Valve time I’m assuming it’ll be just before the start of summer or just before summer ends.


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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • LurkerJK

    i would be happier if they separated games into tiers of sale units and let you choose the tiers you want to see, over 1k, over 10k, over 100k, over 1m, etc

    just separating them on the home screen would be enough, the end result is that i no longer choose games browsing steam, i hear of them somewhere else (although to be honest i dont buy them on steam either, better sales on gmg or gog)

  • ParasiteX

    Personally i find the $100 fee to be a bit too small. Would have preferred it was more like $500 or even $1000.
    And Steam could then have it so they wont take out their usual cut of sales, until that $500-1000 has been recouped from sales.
    So the the dev would still get their money back. But only if the game actually sells enough copies.

    This would help reduce the amount of unserious game devs from putting endless amounts of cheap shovelware crap up on Steam.

    And if a dev doesn’t think a game could make back a profit from an initial $500-1000 investment, then they shouldn’t be putting it up in first place.

    They could perhaps even have the fee scale depending on launch price of game. If it’s like a $1 or less game. Then only have a $100 fee.

    • Disqusted

      I’m hoping $100 is enough to stop those people who put up tons of $1 games that are little more than a single crappy level of bought assets.

      • ParasiteX

        Unfortunately i don’t think $100 is gonna be enough to discourage that crap.. but we shall see.

  • Disqusted

    I’m not so sure that putting a $100 fee is a good idea, because it may potentially raise price of product as well as deter poor developers who may actually have something good to sell. But I can’t think of a better solution to get rid of all the complete utter trash on there. At least $100 is infinitely more affordable than $1500-$5000.

    I think the core problem is that money is used to define/influence too many things, eg. corrupt asshole steals money, gets rich. Penalty? Tiny money fine. Even if they get jailed, there’s bribery, etc. Etc, etc.

    Maybe if the $100 gets returned to the devs if their product receives enough endorsements? But then assholes would use bots to praise themselves or something. I dunno.

    • Louis

      Keep in mind, Greenlight had a $100 fee as well to get a publisher’s license. The big difference that I can think of is that that was a one-time payment, whereas here you’d have to pay it every time you submit a game. Although they stress that the fee will be recoupable, so it will be returned to the devs one way or another.

      Or you can just try and publish to GOG. They have no entry fee.

      • Disqusted

        Thanks for the explanation. I still haven’t made anything so I didn’t know the details of how it works. Planning to avoid publishers and publish my own stuff, if possible.

    • Maybe if the $100 gets returned to the devs if their product receives enough endorsements?

      This is how it’s setup on Steam Greenlight. Despite it’s flaws, I think it worked better than most other current methods they’ve tried employing. I’m almost not too keen on the discovery stuff… they haven’t really been showing any noteworthy games in my feeds, but then again they mention that it’s still a work in progress.

      • Disqusted

        Thanks. I hope the whole thing can keep moving forwards instead of backwards. I’m afraid everything will go to hell before I can make and sell something.