YouTube content creators have been asking Google, the parent company of YouTube, exactly what sort of videos are not eligible for monetization. For the longest the YouTube team were mum, only referring to a nebulous guideline of content that could be voided of ads. Well, as of June 1st 2017, the YouTube team finally updated their guidelines to explain what sort of videos will get demonetized or what sort of videos won’t be eligible for monetization from advertisers.
Censored Gaming posted a tweet linking to the blog post that gets straight to the point. They outline three specific categorizes of what will result in your video becoming ineligible for monetization. This is part of YouTube’s efforts to court back advertisers after a smear campaign by the Wall Street Journal attempted to get advertisers to pull out of supporting YouTubers by painting PewDiePie as a white supremacist Nazi.
YouTube outlined the different kinds of videos that ads won’t be appearing on, thus prohibiting said videos from being monetized. So, first up is hateful content, which they describe as the following…
“Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.”
They mention that this may not cover all categories of videos, but generally speaking if your video content contains humiliating, disparaging or discriminating content, be prepared to be demonetized. Also keep in mind that this applies to anti-SJW videos making disparaging, inflammatory or denigrating comments toward topics including gender politics or identity politics.
The next topic involves utilizing family friendly imagery for the purpose of a video that contains hateful, sexual, vile or inappropriate content. They state…
“Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.”
What this means is that making fun of something even for satirical or comedic purposes – as part of a sketch show or as a prank video – if it contains vile or inappropriate behavior or imagery of family entertainment characters, your video will be demonetized.
Last but most important is the biggest rule change of them all: inflammatory content.
They state that your video can’t be monetized if it contains the following…
”Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.”
That last sentence is especially important, because it means that anti-SJW videos that roll out a lot of profanity toward the authoritarian, censorship-heavy group will likely be demonetized or ineligible for monetization from advertisers.
According to the YouTube/Google team, this is all done to meet the standards put forward by their advertising partners following the PewDiePie incident, in which they state…
“We recognize there is still more work to do. We know we have to improve our communications to you, our creators. We also need to meet our commitment to our advertisers by ensuring their ads only appear against the content they think is suitable for their brands.”
According to Ad Age Google lost millions, and millions, and millions of dollars as advertisers pulled out of supporting the platform following the fear-mongering set ablaze by the Wall Street Journal and other outlets who peddled a narrative about YouTube being a home for Nazism, led by none other than PewDiePie. It seemed too bizarre to be true, but advertisers bought into the narrative hook, line and sinker because they didn’t think the media would lie.
Before the PewDiePie incident, back in December of 2016 YouTube had mentioned that they would be working with Facebook and Twitter to censor certain kinds of content, and this included removing videos and demonetizing content creators focused on talking about PizzaGate. Before the targeted censorship took place, however, YouTube began a systematic process of demonetizing certain videos, but they were extremely reticent about the methodology they were using. Well, after the June 1st update, we now know exactly what the criteria is to get caught between YouTube’s cross-hairs.
At this point it means that a lot of content creators will have to face off against the chilling effect of covering only certain topics and only in certain ways, otherwise there’s no money in creating content.
It will be interesting to see how this affects the once highly popular anti-SJW community that was on a stark rise before YouTube began implementing all sorts of measures to curb discussions, and content aimed at disparaging the SJW community.