YouTube Videos With Humiliating, Demeaning Or Incendiary Content Can’t Be Monetized
YouTube Censorship
(Last Updated On: June 2, 2017)

YouTube content creators have been asking Google, the parent company of YouTube, exactly what sort of videos are not eligible for monetization. For the longest the YouTube team were mum, only referring to a nebulous guideline of content that could be voided of ads. Well, as of June 1st 2017, the YouTube team finally updated their guidelines  to explain what sort of videos will get demonetized or what sort of videos won’t be eligible for monetization from advertisers.

Censored Gaming posted a tweet linking to the blog post that gets straight to the point. They outline three specific categorizes of what will result in your video becoming ineligible for monetization. This is part of YouTube’s efforts to court back advertisers after a smear campaign by the Wall Street Journal attempted to get advertisers to pull out of supporting YouTubers by painting PewDiePie as a white supremacist Nazi.

YouTube outlined the different kinds of videos that ads won’t be appearing on, thus prohibiting said videos from being monetized. So, first up is hateful content, which they describe as the following…

“Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.”

They mention that this may not cover all categories of videos, but generally speaking if your video content contains humiliating, disparaging or discriminating content, be prepared to be demonetized. Also keep in mind that this applies to anti-SJW videos making disparaging, inflammatory or denigrating comments toward topics including gender politics or identity politics.

The next topic involves utilizing family friendly imagery for the purpose of a video that contains hateful, sexual, vile or inappropriate content. They state…

“Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.”

What this means is that making fun of something even for satirical or comedic purposes – as part of a sketch show or as a prank video – if it contains vile or inappropriate behavior or imagery of family entertainment characters, your video will be demonetized.

Last but most important is the biggest rule change of them all: inflammatory content.

They state that your video can’t be monetized if it contains the following…

”Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.”

That last sentence is especially important, because it means that anti-SJW videos that roll out a lot of profanity toward the authoritarian, censorship-heavy group will likely be demonetized or ineligible for monetization from advertisers.

According to the YouTube/Google team, this is all done to meet the standards put forward by their advertising partners following the PewDiePie incident, in which they state…

“We recognize there is still more work to do. We know we have to improve our communications to you, our creators. We also need to meet our commitment to our advertisers by ensuring their ads only appear against the content they think is suitable for their brands.”

According to Ad Age Google lost millions, and millions, and millions of dollars as advertisers pulled out of supporting the platform following the fear-mongering set ablaze by the Wall Street Journal and other outlets who peddled a narrative about YouTube being a home for Nazism, led by none other than PewDiePie. It seemed too bizarre to be true, but advertisers bought into the narrative hook, line and sinker because they didn’t think the media would lie.

Before the PewDiePie incident, back in December of 2016 YouTube had mentioned that they would be working with Facebook and Twitter to censor certain kinds of content, and this included removing videos and demonetizing content creators focused on talking about PizzaGate. Before the targeted censorship took place, however, YouTube began a systematic process of demonetizing certain videos, but they were extremely reticent about the methodology they were using. Well, after the June 1st update, we now know exactly what the criteria is to get caught between YouTube’s cross-hairs.

At this point it means that a lot of content creators will have to face off against the chilling effect of covering only certain topics and only in certain ways, otherwise there’s no money in creating content.

It will be interesting to see how this affects the once highly popular anti-SJW community that was on a stark rise before YouTube began implementing all sorts of measures to curb discussions, and content aimed at disparaging the SJW community.


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About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • durka durka

    There was a point that i thought youtube will be pewdiepies screaming at the screen, apparently he is now too “toxic” so we need some preppy kids making content that suits just fine in a 50s american family commercial…..with a few diffirincies, gay and trans content is fine and ofcourse you cant put anti communist messages like they used too because that discriminates towards a certain group.

    Aside from that, the rest of youtube will be beauty bloggers . I wonder how guns channels fare, is it ok to adverize on a guns channel?

    wtf is this shit? Youtube thinks they gonna get advertizers if they offer sanitized tv? Lets be honest at this point even TV is more vulgar. Oh and ofcourse you cant talk about politics even if you are a progressive like Secular talk. How dare you talk about terrorists, refugees and asshole politicians.

    • Aside from that, the rest of youtube will be beauty bloggers . I wonder how guns channels fare, is it ok to adverize on a guns channel?

      That’s a good question. I would imagine the NRA would clean-up in advertising across gun-related videos. There’s literally no better targeted marketing than on gun vids on YouTube.

      If there weren’t so many NDAs all over the partnership programs, I would love to know if they’ve been affected by these changes?

  • Keystone

    The silver lining to this is that the alternative(s) to Youtube, whatever it will be, will grow even faster because of policies like this. While YT is killing itself by accepting SJW censorship bullshit, other sites will be all too happy to fill the void.

  • RichardGristle

    Oh I’m SURE the “Hateful content” clause will apply to anti-White sentiments too, right? Right, Youtube? Mhm.

    Who the fuck is going to be making the call on what is “hateful, humiliating, demeaning, etc.”? Are fail compilations going to be deemed too violent or degrading?

    It’s definitely time that someone stepped up and made a platform dedicated to podcasts, vlogs, and basically all YouTube content that isn’t music or gaming streams. Call it something like “First” or along those lines. No restrictions other than threats and copyrighted material.

  • Hawk Hopper

    “Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.”

    I guess all those Spider-Man impregnates Frozen vids are finally getting hit.

    ”Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.”

    3 minute video of “Fuck Nazis, Fuck fascists, fuck the people who ran the concentration camps” gets demonetized, setting back the work of the ALD, SPLC several decades. YouTube was the fool pawn in the Nazis plan to disrupt anti-Nazi propaganda. Goebbels smiles in his gave.

  • Bamf

    Can’t monetize hate? Tell that to Anita Sarkeesian.

    • Alistair

      That is true anita is promoting hate against devs as in harrashing them. making them/us gamers feel small.

      I want her vids to lose money too, google but we Can’t because she a woman and i be a sexist.

      What a double standards hypocrisy bullshit. Women Shouldn’t be immune from criticism.

      • Bamf

        I agree! …despite your broken English 🙂

      • Bamf

        I agree! …despite your broken English 🙂

  • Feli Aslan

    I love how the Left is going full 1984 while speaking about 1984 when it comes to the right. Like, damn I love their level of delusion and high-handedness soooo much. The left was always good in doing stuff that looks like Satire from the opposition.

    • durka durka

      To be fair that right has been doing some 1984 themselves, but FUCK, the left has been full 1984 for years, now that the right is in charge they found out what 1984 is.

  • Bitterbear

    YouTube exists only for Maru:

    https://www.youtube.com/user/mugumogu/videos

  • Uncle Joey

    A good amount of my videos are about racist romhacks of video games, stuff that will trigger any SJW. They’re still eligible for monetization, guess I got lucky there :^)

    • You can turn on monetization but what happens is that they’ll pull the ads anyway. You’ll need to check to see what the revenue is for the videos with content that supposedly goes against YouTube’s ad policies and see if there’s been a change in the monetary value of the ad revenue.

      A lot of people noted that some of their videos were still monetized but they weren’t making much of any money since the advertisers pulled out.

      Think of it as ad shadow bans.

      • Uncle Joey

        My profits are so low it doesn’t really matter anyway.

  • Derek Schaaf

    Here’s the thing though: will you stop using YouTube? Will your friends? Will their friends? It doesn’t matter if creators use another platform, they’ll most likely still use YouTube. If/when another platform does surfaces, it’ll probably just be a supplement to what they make on YouTube because ad support won’t be nearly as good. It’s the end users that have the real control over YouTube’s overall success. If Patreon implemented their own dedicated video player and servers, I could see them being a competitor, seeing how a lot of creators are using it for another or even main source of income. All they’d have to do is just make most content free like on YouTube and put the rest behind the pay wall. No unlisted videos on YouTube that can still be viewed by anyone with the right hyperlink.

    • Bamf

      I think it depends. If YouTube can’t deliver content that people want, then people are naturally going to stop going there, especially since there will be other platforms who are more than willing to fill the void.

      But you’re right, You Tube will probably still be around in some form.

    • Bamf

      I think it depends. If YouTube can’t deliver content that people want, then people are naturally going to stop going there, especially since there will be other platforms who are more than willing to fill the void.

      But you’re right, You Tube will probably still be around in some form.

  • Alistair

    Besides what can one do against this bullshit most small youtubers that not well know doesn’t give a flying fuck. my channel shock horror.

    Yes i got one but it not well know i dont need any fucking advertisement money because i got the luxury of “Not using social media as a means to make a living’

    My small channel only contains vids of game play ff7 was my 1st full game play my latest up to date was of FF14 intros.

    But you think wow youtube owns me money and i say i dont want the money especially if they “Only give you money if you dont hurt their fees fees”.

    Edit: About FF7 it was fully till square enix oppose a restriction of using PS4 share feature so i Couldn’t record the ending. That really pissing me off then i decided was it worth it no it not worth it no more.

  • Alistair

    Youtube CEO can get bent. Consider that a hate speech google because i simply DONT FUCKING CARE NO MORE.

    Because another chunk of freedom of speech and expression has chipped away.

    Btw the above Isn’t a hate speech so spin it google Spin your lies.

    • Phasmatis75

      Don’t fret, this isn’t the first civilization to disappear from the Earth and it won’t be the last.

  • GuyverOne

    Youtube is going down the shitter, I have been using vid.me more recently it has some buffering problems at least for me with some of the longer videos but it beats the hell out of giving youtube more views.

    • Disqusted

      I like Nico Nico but I heard that’s having issues too (always been kinda slow, people being assholes, admins banning streamers for various reasons). Sounds like an increasing number of Japanese people are moving to (?) Abema, but I think that service tends to block foreigners.

  • SevTheBear

    And so i begins.

    Of course YouTube can do whatever they want with their site. But if everything is gonna be kindergarten “safe space” from here on out, people will go elsewhere to find their entertainment

    • Phasmatis75

      “We want you to buy Youtube Red, but we only want safe content on our site.” This is what happens when you diversity hire and bow to everyone sensitibilities instead of sticking to your founding principles that made you great in the first place.

      “We’re not making money,” well gee you think about switching from HTML5 to Webm to save on memory storage space? No? Just charging people and killing your platform…nifty.

      Only real question left to ask is “will pornhub take another crack at this?”

      • SevTheBear

        Oh I hope so xD

        They should make RandomHub or FreedomHub. See watch whatever random stuff you want and fuck the world 😛

  • Mr.Towel

    AlphaOmegaSin and AGVN careers on youtube are over. Their content is based around profanity.

    I do wonder if they will find some way to define Pepe as “family friendly character” simply because it’s drawn…

    • Pratim Gupta

      Avgn has his own site

      http://cinemassacre.com/

      • Mr.Towel

        Oh yeah, most of his stuff isn’t even around AVGN character anymore, he’s a movie buff.

        But still, AVGN was his most popular endeavor so far and he has uploaded his whole AVGN archive to youtube, I think he was monetizing it. Sad that he won’t be able to do it anymore.

  • Disqusted

    Not surprising considering YouTube’s CEO is an ultra SJW.

    Edit: Articles for reference.
    http://money.cnn.com/2017/05/03/technology/susan-wojcicki-american-opportunity/
    https://en.wikipedia.org/wiki/Susan_Wojcicki

    She sounds like the type that takes everything as a personal offense against her self-perceived magnificence. Or is just an asshole.

    • She sounds like the type that takes everything as a personal offense against her self-perceived magnificence. Or is just an asshole.

      Probably both.

      • RichardGristle

        Asshole is pretty much a prerequisite to being part of the narcissistic modern Marxism BS.

        • Phasmatis75

          As a part time asshole, let me say learn the difference between narcissistic douchebag and asshole. Or I’ll do what my friend did to me when screwed up his name…I’ll tell you what a Ronald Reagan is.

    • Phasmatis75

      Why am I getting Yahoo flashbacks?