Nintendo Switch Sold Through 4.7 Million SKUs, According To Analyst
Nintendo Switch Sales
(Last Updated On: July 26, 2017)

Nintendo has been coy about sell-through figures for the Nintendo Switch. Supply shortages and high demand has led to a lot of retailers constantly staying out of stock, and jacking up the MSRP with bogus bundles at $200 extra than what the system originally costs. However, all of it has helped pave the way for Nintendo to sell through 4.70 million SKUs from March 3rd to June 30th.

The news comes courtesy of Nikkei analyst Daniel Ahmad, who posted the figures up on Twitter, revealing that the 4.70 million is in result of Nintendo still suffering from a supply issue.

The supply issue isn’t just something analysts have taken note of, it’s being repeated throughout the industry, including from Nintendo themselves.

During the last NPD results – where they were soundly beaten by Sony’s PlayStation 4 – Nintendo promised that they weren’t purposefully constraining the supply just to lose the NPD battle throughout the summer. They mentioned in June that they would be ramping up supply for July and August.

The biggest hurdle they had to overcome was the iPhone 8 using up a lot of the NAND chips that were also required for manufacturing the Nintendo Switch, as reported by 9to5 Mac. The shortage of chips forced a lot yield on the manufacturing front for Switch SKUs, forcing lower than expect sell-throughs of the units.

Ahmad also shared the software attachment rates between Switch software and the hardware, revealing that there’s an 83% attachment rate for The Legend of Zelda: Breath of the Wild and the Nintendo Switch.

Mario Kart 8: Deluxe has a 75% attachment rate, 1-2-Switch has a 26% attachment rate, and ARMS – after just releasing in the middle of June – has a near 25% attachment rate.

It looks as if ARMS could end up soundly surpassing the sales of 1-2-Switch at its current pace.

All of Nintendo’s big titles have moved over a million copies since release, which must be music to their ears.

The more challenging aspect of the Switch is getting third-party software moving just as many units; a problem that Nintendo has faced in the past with software on the Wii and Wii U.

Nintendo’s forecasts for the Switch – after the initial March madness was underway – escalated from an estimated 8 million SKUs to 16 million SKUs for the fiscal year, as reported by the Wall Street Journal. It’s doubtful they’ll move 16 million SKUs by March of 2018, but this all depends on how much they’ve actually ramped up production during the summer and whether or not there will be any consumer demand in the fall.

Ultimately, we’ll find out if the Nintendo Switch will sink or swim on the market when supply will meet demand during July and August. If the supply has surpassed demand and the PS4 is still winning the NPD charts in July and August, then it won’t look good for Nintendo at all.

(Main image courtesy of FIlip)


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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.