Mic, Millennial SJW Website Lays Off 25 Staff Members
Mic Downsizes
(Last Updated On: August 18, 2017)

Mic, a self-proclaimed millennial website that caters toward “progressive” topics and attempts to court Social Justice Warriors, is laying off 25 members of its staff.

According to Business Insider, the move is part of the outfits effort to reorganize and capitalize on the vertical of video content.

According to founder Chris Altchek, they’re going to be utilizing “tap stories” to capitalize on the growing trend of video delivery, explaining…

“We made these tough decisions because we believe deeply in our vision to make Mic the leader in visual journalism and we need to focus the company to deliver on our mission, […] “As new platforms emerge and existing platforms continue to grow, we believe this will become a dominant form of news consumption for our audience,”

One of the “new platforms” he might be talking about could be the new Reddit Video platform, which recently entered into beta. How well it will do as a video alternative to a behemoth like YouTube remains to be seen, but Mic joins other companies who have also opted to focus on providing their content through video format instead of relying on the written word.

Despite having received 21$ million earlier in 2017 in venture funding, the site’s content trajectory did not align with its goals, which is why they’re switching to a focus on video delivery. However, there’s a reason the content probably didn’t reach the audience that they were hoping for.

Mic’s downsize follows a trend of articles aimed at attacking specific demographics in an attempt to appeal to Social Justice Warriors, including attacking gamers for not like Mass Effect: Andromeda, even going as far as to defend the likes of Manveer Heir, who had worked on the game and had made no qualms about making openly racist remarks leading up to the game’s release.

The site also attempted to dig up old topics like #GamerGate in an attempt to further the disproved narrative about it being about trolling, sexism and harassment, with a piece by John Adkins published on July 12th, 2017 titled “The untold origins of Gamergate – and the gaming legends who spawned the modern culture of abuse.”

The site consistently published inflammatory articles themed around identity politics, shaming nerd culture, and even taking time out to inject “progressive” commentary about sexism in a Fox & Friends segment about spring cleaning.

Mic isn’t the only socially “progressive” website that had to downsize recently. Comics Alliance also recently shutdown. It, too, was a anti-#GamerGate site that didn’t mind taking shots at nerd culture.

Vice also recently laid off one of its founding members of the game section, Mike Diver, in an attempt to also restructure and focus more on video delivery.

With YouTube focusing on demonetizing a lot of channels that don’t toe the line of Leftist ideology, it will be interesting to see if controversial content creators like Mic and Vice will be able to continue to monetize their content amid the growing presence of the Limited State content policy.

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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • James

    Maybe I’m just old, but I absolutely hate when people make videos for things that could and should be in writing. For example, if I am trying to find out how to edit the registry to make scrollbars wider or something, and a search engine’s top results are 3 fucking videos and there’s no text guides available on other sidtes (this happens more than you’d think). Videos with some whiny 8 year old’s voice and slide shows of screen shots. So irritating.

    And news falls well within that category. The sensationalist tone that anchors have where they use unnecessary/dubious descriptors and emphasize every other word (“The witness said she SAW the assailant BRUTALLY step out of HER car while wearing a HAT…”). It’s a damn drama production, not a news cast. Thankfully most of the news sites have text transcripts below the videos.

    • For example, if I am trying to find out how to edit the registry to make scrollbars wider or something, and a search engine’s top results are 3 fucking videos and there’s no text guides available on other sidtes

      Google does this purposefully to promote YouTube videos. YouTube ads = revenue.

      It’s an antitrust violation but no one seems to care to do anything about it (and most don’t have the money to lawyer up against Google).

      It’s an unfair practice that’s been going on for a while. The reason for that, though, is because not every site uses Google Ads, but every YouTube video uses Google Ads. So 100% of every search return from YouTube is eligible for Google to make bank on ads (if they’re enabled and the videos they’re promoting aren’t demonetized).

      Returning actual, proper search results from random websites that accurately fit the query might return results featuring content that won’t make them any bank. It’s a scummy practice, but they’ve been getting away with it for a while.

      • James

        Wow, that’s really shady. I never made that connection. I would imagine even something like StartPage.com couldn’t avoid that problem since it’s ‘powered by Google’.

  • Mr.Towel

    In Modern America, Mic drops You!

    And the rest of its staff’ paycheck as well.

  • ThyPancakeConsumed

    I am just gonna leave this here.

  • Keystone
  • Disqusted

    Not enough.

  • Bitterbear