Playerunknown’s Battlegrounds is The Best Selling Single-Platform Game Of 2017
Playerunknown's Battlegrounds Sales
(Last Updated On: August 28, 2017)

It turns out that making a fun game first and foremost over a politically-leaning game will actually net you some big sales. How big? Eight million copies big. Bluehole Studio’s PlayerUnknown’s Battlegrounds has managed to become the biggest and best selling single-platform game of 2017.

Niko Partners analyst Daniel Ahmad posted the news via his Twitter account.

This news comes on the recent heels of Bluehole announcing that Microsoft would be publishing the game on the Xbox home consoles this fall when it enters into the Game Preview program…

“[…] the first standalone Battle Royale game with more than eight million units sold on Steam, will be published by Microsoft on Xbox One. Through this partnership, Microsoft will help accelerate console development and maintain quality across all platforms.”

Yes, that’s right… PlayerUnknown’s Battlegrounds not only surpassed Dota 2 as the most played game on Steam, but it wiped the floor with The Legend of Zelda: Breath of the Wild, which topped out at around 3.92 million SKUs moved, as reported by Metro. It also soundly stomped Guerrilla Games’ progressive-oriented Horizon: Zero Dawn, which moved 2 million SKUs out of the gate but then tapered off quickly, fading out of the NPD’s top 10 charts early on.

Interestingly enough, it was SuperData who first estimated that Horizon would move 8 million SKUs throughout the fiscal year as reported by GameRant, but it’s a long ways off from the 8 million mark.

BioWare and EA’s Mass Effect: Andromeda could have sold that many copies during its peak on the market, but putting political ideologies ahead of solid game design and strong storytelling corked any chance of the game selling as strongly as previous entries in the series, much less selling as well as games like Ghost Recon: Wildlands or Legend of Zelda: Breath of the Wild.

What’s more is that PlayerUnknown’s Battlegrounds managed to beat out a bunch of other AAA games that came out this year, like For Honor, which only managed 700,000 during its launch month across three platforms, as reported by PlayStation Lifestyle.

The big question is if publishers will see a game like PlayerUnknown’s Battlegrounds and focus more on making a solid, fun game instead of putting sociopolitical propaganda at the forefront of the game’s marketing appeal?

(Main image courtesy of OptiM)


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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • jlenoconel

    I’m really happy, and yes, the reason this game appeals to me is that it doesn’t appear to have any SJW shit in it whatsoever. Cool thing also is that this game is only just starting to grow legs. Once its on PS4 and Xbox One its game over for any other IP outside of GTA or Call of Duty lol.

  • But console gamers told me that games always sell better on consoles. lol

    • jlenoconel

      They usually do to be fair. This game is just immensely popular. I’ve not bought it yet but I intend to. I’m trying Last Man Standing right now which is free to play on PC, and is similar.

  • Michael P

    Fuck it all to hell, it’s a multi only game! The gameplay looks really solid too and I briefly got my hopes up and everything……goddamnit misanthropy is a blessing and a curse.

    • lucben999

      I know that feel. Multiplayer-only games are stressful, messy and they’re on life support from the moment they come out, I’ll stick to my autism games.

    • Disqusted

      Yeah. It’s actually super intense and stressful. I can’t play it for extended periods because of that. It’s more fun to watch others play it. Sometimes funny stuff happens, like this one time a guy was trying to run me over at the start, but I hopped onto the back of his buggy and he couldn’t do anything about it, so he just gave up and drove away with me still on the back.

      I really don’t like how this game is very much about getting the first attack, and getting lucky with loot/circle/encounters. My reflexes aren’t that great, probably worse than they used to be. That’s on top of the potential lag differences. There also aren’t many ways to defend/react. Chances are, if you don’t get first shot, you are dead.

      That’s how FPSes are, I know. It’s realistic, but it’s frustrating for someone like me who prefers lengthier exchanges of offense/defense. It’s super easy to instantly die suddenly, without ever seeing anyone, and then you have to start over.

      You can’t tell if they were cheating, either. There are supposedly cheats that let people see through walls, know where you are, and instant headshot you with any weapon and at any distance. The admins actively ban cheaters, but I’m sure there are people who just make new accounts and cheat again to annoy people.

      There’s a lot of incentive to grind points to obtain avatar clothing and sell them on the Steam Marketplace, too. Rare sexy girl clothing (hotpants, miniskirt, etc) is worth around $100 to $300 USD.

      When I first started playing, I was quietly waiting at the warmup area and some random person/people on in-game voicechat started abusing me with racial slurs because of my character’s skin color. Real classy. Maybe they were joking, I dunno. I wasn’t so much offended as I was saddened, because I personally wouldn’t yell slurs at random people I don’t know anything about. I mute in-game voicechat now.

      So why did I get this game? I enjoyed watching videos of it, wondered what it’d be like to play it myself. I like the survival aspect, but I don’t really like having to be ruthless and kill everyone else on sight. As someone who intends to make games, I think it’s also important to figure out why games like this are popular, and what makes them tick.

      But I can’t help thinking that this kind of game says something about people. I know it’s a game, but I’m sure that if it was a real life situation, most people wouldn’t hesitate to kill everyone else if they had to, or if they felt like it and knew they could get away with it. Well, that’s the whole core concept of the popular Battle Royale franchise.

      Not saying that games and movies like this encourage people to behave that way, of course. It’s more of a natural survival thing. It just reminds me of how people treated me in the past, and that for all our advances as a society, when it comes down to it, it doesn’t really matter what kind of person you are. Just like how SJWs are quick to judge people solely based on their skin color or whatever.

      • jlenoconel

        I was told its better to just have fun with the game first rather than try to win. That’s what I’m gonna probably do once I buy the game.

      • Michael P

        Ok, that sounds like a exercise in frustration and boredom. I can safely give it a wide berth, thanks for the head’s up.

        I’ve not spent more than maybe 100 hours in total playing multi anything (mostly racers) and it usually starts out fine but devolves into shit slinging and retardation eventually. One time I had a redneck soapboxing about all the “niggers on CNN” whilst a latin fellow sang along to sad love songs, felt like I was in an insane asylum. And this was playing Dirt 2.

        If it was at least somewhat interesting like that time, I might be more tolerant of it but it’s mostly just edgy dudebros like you encountered shouting simplistic racial slurs like it’s the early 2000’s or unsupervised 12 year olds in need of a good beating by the neglectful cunts they have for parents.

        I’ve never had problems on ESO, not sure why but the community seems to be more mature there and I had a good night of looting in the DZ of The Division with some mic less players but generally I don’t see the allure of it at all.

  • MISTER6AME

    PC does not sell and only have piracy they said.

  • Disqusted

    The sad part is the army of soulless clones every company is undoubtedly working on right now, with the producers and shareholders surely lacking basic comprehension of the game design elements in concert.

    I already saw Business Insider kept publishing ignorant articles about PUBG as if to entice people into attempting the same. All for the money.

    I may have said this before, but I’d really like to see a co-op game where instead of killing everyone, you try to keep as many players alive as possible. Try to rally players, distribute supplies, and ultimately escape together. Don’t think that’s been done. Maybe because people prefer to just kill each other.

    If I wasn’t sitting around wasting so much time I’d try to do it myself. Got plenty of other ideas to work on, though.

    • Michael P

      Right on mate, just the choice of “waste or befriend” more often than not would be nice.

      Near every game it’s always “kill everything in sight because reasons” and “go rescue this person…in/out done/never see again” or “oh they’re already dead/who cares/move on” ad fucking nauseam.

      No nuance or depth whatsoever.

      • Disqusted

        That’s why I usually stay away from these kinds of games. They’re a cesspit of people who just want to kill other people. I want to play some enjoyable games together with friends, not kill my friends. It’s also hard to find people on equal level of skill who are more out to have fun, than to win no matter what.

        I once tried Counterstrike online, a long time ago. Every match was over in less than a minute because everyone literally charged into the same chokepoint, guns blazing, until only one person was left.

        I was the only one trying to accomplish the mission objectives of rescuing the hostages or planting the bomb. They all abused me on voice chat, ganging up on me to kill me. Real nice.

        Speaking of FPS, back in those days, the admins running the local ISP game servers for Quake (they had 0 latency, everyone else was laggy) would kick and ban anyone who happened to stop them from camping spawn points. Corrupt assholes.

    • lucben999

      I may have said this before, but I’d really like to see a co-op game where instead of killing everyone, you try to keep as many players alive as possible. Try to rally players, distribute supplies, and ultimately escape together. Don’t think that’s been done. Maybe because people prefer to just kill each other.

      It’s been done, Left4Dead is not exactly obscure.

      • Disqusted

        I played L4D1 and 2 for years. L4D is the simplest way of doing it. Small group situation, linear escape route. I’m talking about something on as large a scale of PlayerUnknown’s Battlegrounds. It’s not the same thing.

    • I may have said this before, but I’d really like to see a co-op game where instead of killing everyone, you try to keep as many players alive as possible. Try to rally players, distribute supplies, and ultimately escape together. Don’t think that’s been done.

      It’s a little like that in Mario + Rabbids, Death Road to Canada, Project Zomboid, and State of Decay.

      • Disqusted

        Thanks, haven’t tried any of those or heard much about them.

        • giygas

          Factorio does something similar to what you describe. Very complex, but plenty of opportunity for teamwork.

    • jlenoconel

      I’m playing Last Man Standing right now. Its a free clone and I’m mainly playing it because I don’t wanna drop $30 for PUBG right now. Its not bad, but I don’t think its as good as PUBG apparently is.