In the U.K., it was reported that Destiny 2‘s first week retail sales were down by 58% compared to the release of the original Destiny back in 2014. Well, now the NPD is reporting that in the U.S., sales are down by 50% for the entire first month of Destiny 2’s retail run on store shelves.
Gaming Bolt is reporting that the NPD number for Destiny 2 are not looking good.
According to Wedbush Morgan Securities analyst Michael Pachter, the sales for the highly marketed and over-hyped sci-fi shooter fell short of 37% of the NPD’s already low forecasts for the title. Michael Olsen from Piper Jaffray added…
“The launch month of Destiny 2 was well short of the original iteration by a material amount.”
It’s quite obvious that the whole diversity schtick really didn’t go down well for Destiny 2 at all. While SJW media outlets will continue to say that diversifying the cast and adding more representation would broaden the market appeal for a shooting game like Destiny 2, the reality is that none of that mattered in the grand scheme of things at all because the sales were still down by 50% from just three years ago when the first Destiny released on Xbox 360 and PS3.
Add on to this fact that the game has microtransactions, competent but dated mechanics that have been present in shooter games for the last 15 years, and absolutely nothing new to offer the first-person shooter genre, and you end up with a title that’s more hype than substance.
There have been a lot of excuses that Destiny 2 is more digital than retail these days, but three years doesn’t really account for a 58% drop-off in sales in the U.K., and just over a 50% drop-off in monthly sales in the U.S. In the CNBC report, Activision stated that digital sales for Destiny 2 were up compared to Destiny’s sales during launch week, but no sales stats were divulged.
I also tend to doubt that there’s a near 60% buffer in sales from U.K., gamers buying digital, and a 50% increase in digital sales for the game in the U.S., to balance out the difference.
Some people still hold out hope that Destiny 2’s majority of sales will come from the PC launch at the end of this month. However, given that there won’t be anyway to properly gauge the digital sales since the game won’t be available on Steam, it’s safe to say that we won’t know if PC gamers or digital purchasers will actually make up for the game’s poor retail sales.