Nintendo Switch Was The Best Selling Device On Black Friday, States Report

A report from Adobe’s Digital Insights for the Thanksgiving holiday weekend revealed that the Nintendo Switch stayed within the top five over the five day period of online sales, managing to take the top spot on Thanksgiving, Black Friday and Cyber Monday.

Despite some reports stating that the PlayStation 4 had seen record sales, it was actually the Nintendo Switch that still came out on to. Nintendo’s little hybrid that could is selling like an absolute beast, even to the dismay of some Wall Street analysts. The device topped the charts on Thursday, November 23rd, and then on Friday, November 24th it managed to do it again, and then it did again on November 27th, that following Monday.

So for three out of the five day period from the day before Thanksgiving all the way through Cyber Monday, the Switch secured the number one spot.

The Xbox One X only made it onto the list over the course of the five day period on November 25th, 2017 when it managed to nab the third spot on the chart. After that Microsoft fell off the chart and it was all Nintendo.

Business Insider is reporting that Jefferies analyst Atul Goyal mentioned in a note to clients…

“Even we had not expected such a record-breaking streak. This strong sales is going to create a robust installed base, which is where games software will monetise over the next five to seven years.” points to the recent reports indicating that this past year’s Black Friday saw a massive surge of PlayStation units being sold, but it still wasn’t enough to take the top spot, which went to the Nintendo Switch.

PlayStation fanboys continue to hold out hope that Sony might take advantage of the momentum to win the NPD charts for November, but the writing on the wall is quite clear, and unlike fanboys the numbers don’t lie.

Additionally, Nintendo didn’t have to discount the Nintendo Switch to beat out the competition. The PlayStation 4 was discounted down to $199, while the PS4 Pro was discounted down to $349.99 and the PSVR was slashed in price down to $299.99… the same price as the Nintendo Switch. By comparison it just seems as if more people would rather game on the go than game in VR.

That’s not to mention that right now Nintendo simply has the best software on the system – a little bit of something for everyone. While Sony continues to court Social Justice Warriors, Nintendo is aiming to give every demographic something fun to play, whether you like hardcore shooters like DOOM, open-world adventure games like Skyrim and Legend of Zelda: Breath of the Wild, racing games like Redout or MXGP3, or 3D sandbox platformers like Super Mario Odyssey, you can find at least one tasty thing for your gaming appetite.

If the NPD charts echo what Adobe is reporting then it could spell doom for Sony in the near future, and they’ll have to seriously reconsider who they’re catering their games to.


Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

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