YouTube’s New Monetization Rule Dictates At least 1,000 Subs; 4,000 Hours Of Watch Time
YouTube Monetization

Google updated their guidelines for monetizing channels on YouTube. In a recent blog post that was published on January 16th, 2018, the company revealed that effective immediately the new rules for getting monetized on YouTube have changed somewhat drastically.

The post doesn’t waste a lot of time skirting around the issue, where Neal Mohan, the chief product officer and Robert Kyncl, the chief business officer, state…

“Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.”

Starting February 20th, 2018 the measure will be implemented to retroactively affect existing YouTube channels. So if you’re a lower tier channel with only 900 or so subscribers but maybe your videos garner thousands of views even if they aren’t very long, you won’t be able to receive any monetary proceeds from your efforts or your content. However, there will be a 30 day grace period for you to pump up your subscription numbers to 1,000, or boost up your watch hours to 4,000. If you fail at both endeavors within the 30 day grace period, you lose monetization privileges.

According to the post, majority of the channels being affected weren’t making much money, where Mohan and Kyncl write…

“Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month.”

They don’t give actual percentages on how many channels are literally being affected by this change. 99% of a variable distinguished only as “significant number” isn’t very clear, and many YouTubers aren’t very fond of this either.

A hashtag began trending about the issue called #YouTubePartnerProgram. Surprisingly, both Conservatives and Liberals voiced concerns and consternation at the new policy change.

Not everyone was on board with flaming YouTube for the decisions. Some more established content creators fired back, calling the outrage over the changes “embarrassing”.

Some people, like Conservative pundit Mark Dice blamed popular content creator, Logan Paul, for the new monetization restrictions.

Others, like long-time YouTuber ReviewTechUSA shot down criticisms that the changes came amid Logan Paul’s comedy video that partially featured a suicide victim’s dead body hanging from a tree in a Japanese forest.

Some smaller YouTubers are already gaming the system, using the comment section on the YouTube blog post to start a new Sub4Sub movement, where smaller content creators sub to each other to gain above 1,000 subscribers to prevent their channels from being demonetized.

Despite many people saying that this is the end of YouTube, until viewership completely ceases the platform will continue to chug along.

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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

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