Whether you like CNBC or hate the publication, the outlet has released a new report highlighting an analyst saying Battleifled V’s preorders “lag Call of Duty by more than 85 percent.” Additionally, the piece by CNBC notes that Cowen repeated its market performance rating for Electronic Arts shares, citing “weak preorders” for the publisher’s Battlefield V title.
It’s unclear at this moment how Red Dead Redemption 2 pre-orders are looking right now, but it should be doing quite well given the amount of buzz it’s stirring up. However, it looks like another game releasing in the same month as RDR2, Call of Duty: Black Ops 4, is 85 percent up compared to Battlefield V, according to cnbc.com.
The publication site cited analyst Doug Creutz saying the following:
“EA’s Battlefield V currently appears to potentially be headed for serious disappointment,” analyst Doug Creutz said in a note on Monday. It is lagging far behind “Call of Duty,” “Red Dead Redemption 2” and “Assassin’s Creed,” he added, and by slightly more than it was two weeks ago in the case of the first two.
“If we had to pick one game to be a casualty of the crowded October window, this would clearly be it.”
CNBC relayed that EA shares declined 0.2 percent after the report was published on Monday.
Furthermore, Creutz “reaffirmed” his $114 price target (PT) for EA shares, which ultimately represents an “11 percent downside” to Friday’s close.
The analyst would go on to say that said preorders for Battlefield V are “tracking more than 85 percent behind Call of Duty: Black Ops 4,” which is significantly worse than prior instances.
The piece by CNBC tried to put the numeral difference into perspective by citing Battlefield 3 and Battlefield 4’s numbers lagging behind the Call of Duty games by 20 percent and 40 percent respectively. Battlefield V is 85 percent behind Call of Duty: Black Ops 4, which is more than a 50 percent difference between the gap between Battlefield 4 and Call of Duty from several years ago.
The only time the Battlefield series surpassed that of a Call of Duty game is in 2016 with the launch of Battlefield 1. The analyst would touch on this by saying:
“This is very far off the tracking levels of previous Battlefield titles in 2011, 2013, and 2016. With a release date directly in between CoD and RDR, we worry that BFV could be headed for a similar fate as 2016’s Titanfall 2, which got squeezed out by its launch date directly between Battlefield 1 and Call of Duty: Infinite Warfare.”
The analyst said the 13 – 14 million unit sales, which he estimates is factored into EA’s guidance for the game, isn’t “looking achievable.” The analyst would go on to say “this suggests a meaningful risk factor to EA’s FY19 [Fiscal Year 2019] guidance.”
The publication site concluded with EA declining to comment on the Cowen analyst report and the situation. All I’ve got to say to EA and DICE is: “TU ES SATIS BONUS /S.”
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