After former chief design officer, Patrick Soderlund, told gamers and critics that they were “uneducated” and shouldn’t buy Battlefield V, a bunch of gamers decided to take Soderlund’s advice and actually not pre-order the game, leading to “weak” pre-order sales.
Gamers carried over this mentality into the latest trailer for Battlefield V, called the “Devastation of Rotterdam”, where many of the commenters claimed that they were too “uneducated” to pre-order the game. You can check out the GamesCom trailer below for the game.
With a remix of “House of the Rising Sun” playing in the back while destruction unfolds en masse, the trailer has a surprisingly healthy like to dislike ratio, and at first glance you might assume that all is well.
But don’t let the like/dislike ratio fool you.
If you drop down into the comment section… gamers note that the trailer is definitely better than the propaganda-filled debut trailer that EA and DICE used to announce Battlefield V, but they also make it known that all the flash and panache haven’t swayed them over to the dark side.
The comments are referring to former EA executive Patrick Soderlund’s quote, where he told critics back in June…
“These are people who are uneducated—they don’t understand that this is a plausible scenario, and listen: this is a game. And today gaming is gender-diverse, like it hasn’t been before. There are a lot of female people who want to play, and male players who want to play as a badass [woman].”
“And we don’t take any flak. We stand up for the cause, because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game. I’m fine with either or. It’s just not ok.”
Well, gamers definitely took his advice to heart, and so Battlefield V now has “weak” pre-order stats. EA is now in desperate salvage mode, with Patrick Soderlund having departed from the company and just weeks out from release, they’re pumping out Hollywood, high-action trailers in a desperate attempt to win back the gamers. So far big YouTubers like “Angry” Joe Vargas haven’t been able to convince gamers to give Battlefield V a chance.
We’ll see if EA’s slick marketing machine will be able to undo the damage of the SJW-style propaganda for Battlefield V, or if the game’s fate is already sealed in a coffin of failure.