Following the backlash against the announcement of the San Francisco based Ellation Studios and their upcoming animated project, High Guardian Spice, Crunchyroll decided to address some of the fan complaints. They also took the opportunity to explain to their audience how they’re still helping fund production and emolument of Japanese animation studios.
The post went live on August 24th, 2018 over on the Crunchyroll official website.
The company approached the backlash with a decorous tone, acknowledging the frustrations from subscribers, while also rolling out their plans for the future. But at the top of the entry they wanted to get across the most pressing issue: they support Japan…
“First, we want to be clear that Crunchyroll Originals are not coming at the expense of our other projects. Crunchyroll will continue to secure as much anime for our viewers as we possibly can, across more and more territories. It’s the most important thing for us to share insights and revenue back to Japan; last year we announced over $100M in royalties back to Japan, and this continues to grow. As you may know, we share royalty based completely on what subscribers watch, not what we decide. We share about half of both our subscription and advertising revenue with Japan.”
The reason this particular train of thought made it to the top of the post was because it was the one thing that Crunchyroll’s subscribers complained about the most with the High Guardian Spice announcement: anime fans felt as if Crunchyroll was using their money to fund SJW propaganda.
Many of Crunchyroll’s subscribers were under the impression that the money was being used to help support and grow Japanese anime production companies.
And while Crunchyroll didn’t apologize for making original content or attack fans for not liking the original content, they did attempt to explain why they’re making original content and what they plan to do in the near future, writing…
“Regarding Originals, we have a number of exciting projects in the works collaborating with creators in Japan, and we look forward to announcing those very soon. Our guiding light is finding creators who either work directly in the anime industry, or grew up watching anime and are inspired by the artform we all love. They have great stories to tell, filled with complex plots, fantasy, adventure, world-building, unforgettable characters, and more. We’re excited to share more, and we hope there’s at least one show in our first slate that everyone will look forward to and enjoy.”
Also, after multiple complaints about a lack of HTML5 support, as highlighted in a video by Digibro that nabbed more than half-a-million views within just a couple of days, Crunchyroll decided to finally address the situation.
The post also rounds out by saying that they will finally switch over to HTML5. The new HTML5 player will be available to 100% of its users. However, they will be edging out the hTML5 player in increments starting with 25% of its viewership on August 28th, 2018, and then they will roll out the HTML5 player to everyone else throughout September.
Surprisingly, Crunchyroll did not attack the fans, did not belittle the fans, did not berate fans, and did not denigrate the fans. The company simply explained what they have on the horizon and attempted to outline how they spend the money they receive from subscribers.
(Thanks for the news tip Ebicentre)