After announcing that they would be ditching the swimsuit segment for the Miss America 2019 pageant this year, the pageant went forward with it’s more “feminist” and “empowered” depiction of the annual contest, only to be met with a 19% drop in viewership compared to last year’s airing on the ABC network, resulting in a loss of 1.1 million viewers.
According to Variety, the broadcast of Miss America 2019 didn’t just lose 19% of its total viewership, it lost 36% of its key demographic between the 18-49 crowd between the 9:00 and 11:00pm time slot, bringing in a total of only 4.3 million views.
That’s a massive 38% drop compared to the 2015 airing of the Miss America pageant, which drew 7 million viewers, according to NJ.com.
The Miss America pageant had been bleeding viewers each year, with the 2016 pageant being down 13.3% compared to the 2015 airing. Last year’s show, in 2017, also saw a decline from 6.4 million viewers in 2016 down to 5.4 million viewers.
The dropping 600,000 viewers from 2015 to 2016 was bad, and dropping an even million from 2016 to 2017 is even worse, but dropping 1.1 million is catastrophic.
Basically the show is losing more and more viewers each year, but removing the swimsuit segment from the competition for this year’s show seemed to only speed up the demise of the annual tradition.
The removal of the swimsuit competition came at the behest of the new CEO, Gretchen Carlson, a former Fox News TV host and a former Miss America 1989 winner.
Carlson dubbed this year’s show “Miss America 2.0”, opting to make it a platform to represent equality for women as part of her #MeToo campaign.
In fact, according to Carlson, men weren’t wrongly accused during the evidence-free spree of calling them out as sexual abusers – even though in some cases it backfired, which is what happened with TV show host Chris Hardwick. Carlson explained her views about #MeToo on a May 25th, 2018 episode of a PBS interview.
Even still, Carlson decided to ride the feminism train for the new “Miss America 2.0” all the way to its airing on ABC this past week, and it seemed to bomb pretty badly.
Most people would have assumed that there would be fewer viewers tuning in after expunging the swimsuit segment, but according to an interview that Carlson had with Inside Edition, she stated that it was no longer about judging the girls from their outward appearances and that it was no longer going to be considered as a “pageant” but as a “competition”.
Three months before the airing of Miss America 2019, various normies called out that the ratings for this year’s show would bomb.
They weren’t wrong.
I imagine ABC will either want to revamp the show to recapture its demographic, or they’ll continue down Carlson’s path where the outcome is inevitably going to lead the only result that various Social Justice Warriors have come to recognize through the school of hard knocks…