Microtransactions bring in a lot of money for little effort, and there’s no denying that fact. We see this with EA and DICE’s Star Wars: Battlefront 2 MTX uproar, we can also see this with Bethesda and its Creation Club integration in the company’s existing/upcoming titles, and now we see Blizzard (or Activision Blizzard) attempting to do the same using the egregious method in its upcoming mobile game Diablo Immortal. However, it looks like a report shows that after the controversial title’s announcement made its rounds Activision Blizzard’s stock took a dip.
Laughing all the way to the bank can be simple for some big publisher and developers, while others might create disgruntlement in the process. Well, there’s no doubt that Activision Blizzard planned on hysterically laughing to the bank by capitalizing on the mobile market using MTX coupled with a brand name like Diablo attached to the new mobile game Immortal.
Well, according to a post made by gamesindustry.biz, we learn from the anti-gamer piece that Activision Blizzard stock closed and “fell to its lowest point” since January — that is January, 2018 to be exact.
“Following the announcement and subsequent fallout, Activision Blizzard stock fell to its lowest point since January, closing out the day down 6.74%.”
The official market summary as posted by NASDAQ: ATVI, we can see, in fact, that it did drop right after a seemingly meme-worthy title announcement:
It’s unclear how far Activision and Blizzard stock will drop, but it seems that yet another decline prior to this one a few weeks back hit the company. Taking a 9% to its share price with the release of Call of Duty: Black Ops 4, which the same publication site reported, has generated $500 million worldwide (sales pertaining to launch weekend), falling $50 million behind its predecessor.
The game expected to launch with manipulative loot boxes, in-app purchases, and microtransactions, Diablo Immortal, is said to release across iOS and Android devices sometime “soon.”
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