While Sony continues its censorship brigade and Microsoft is still trying to find some place to call home within the market demographic for gamers, Nintendo was steamrolling through the sales charts like one bad mofo.
The company announced that they owned up during the five-day sales event between Black Friday and Cyber Monday, generating $250 million over the five-day period. The sales over that Thanksgiving weekend managed to make the Switch the best-selling Nintendo console in U.S., history over a five-day period, surpassing the Wii’s benchmark. The Switch was also the best-selling video game product between Black Friday and Cyber Monday.
Switch hardware sales were up 115% compared to the same period last year in 2017 and they moved more than 1 million first-party game units throughout physical and digital distribution between November 22nd and November 26th. First-party software sales during hits period were up from 2017 by 78%.
Super Mario Party also surpassed 1 million unit sales, along with both Pokemon: Let’s Go Pikachu and Pokemon: Let’s Go Eevee, both of whom managed to surpass 1.5 million in sales.
According to VentureBeat it was the bundle packs that really won the day, with the $299 Mario Kart 8: Deluxe Nintendo Switch bundle that moved the most product for Nintendo at the top end of the market.
The Switch has reportedly moved more than 8.2 million SKUs in the U.S., market alone. There were some worries that the system may not move a total of 20 million SKUs throughout the fiscal 2019 year, but it all depends on how well Nintendo can shift that momentum from Black Friday up through Christmas with the release of Super Smash Bros. Ultimate in early December.
With the loosening up of the YouTube policies, being more receptive of sexy-time games, and embracing the 4D jiggle physics exclusive to the Switch, it appears Nintendo is serious about climbing its way back to the top of the video game mountain.
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