Dead Or Alive 6 Had To Reduce Costume Damage Or It Couldn’t Be Sold In Stores, Says Shimbori
Dead or Alive 6

Dead or Alive 6 producer and director Yohei Shimbori has stated that they couldn’t sell Dead or Alive Xtreme 3 in Europe or the Americas due to fan-service, and that’s why they had to tone things down for Dead or Alive 6.

In an interview with Twinfinite published on January 18th, 2019, Shimbori continues to reiterate that what was mentioned in the GNN article regarding the reduction of female clothing damage due to trying to make the game appealing to female gamers was a mistranslation. He tells Twinfinite…

“I never said that. The first thing I want to clarify is that nothing has been done specifically for female players. As a matter of fact, the female players I know would rather use sexy female characters in the game. The allegation that changes were made in consideration of the female audience is completely untrue.”


“There was also some mentioning of censorship from Sony, but I’d like to stress out again that there is no difference in content among all platform. Any rumors about censorship for Sony’s [platform] are not true. You know the franchise and you know me, so you probably knew that this was untrue, but people on social media read it and believed it, so it would be great if you could correct this.”

This came after the news spread about the segment from the GNN article that stated that Dead or Alive 6‘s clothing damage wasn’t going to be “excessive” for the perception of the female audience.

To quote the entire paragraph from the GNN interview, it stated…

“Regarding everyone’s interest in the clothing destruction mechanic, Yohei Shimbori said that they were taking into consideration the perception [of the game] from the female audience, so the clothing destruction wasn’t going to be extreme or excessive. Shimbori felt that perhaps that kind of feature was best played in a game that takes place in a nation with a southern island (Shimbori laughs). [GNN Editor’s note: This is referring to Dead or Alive Xtreme Beach Volleyball]”

Shimbori claimed that this was a mistranslation or that he was misunderstood. In a follow-up article he told One Angry Gamer that the toning down of the feature was due to the world trends, and not because of the female gamers.

Many gamers assumed that this was related to Sony’s censorship policies, but Shimbori has repeatedly stated that the toning down of fan-service was not in lieu of Sony’s censorship policies.

In the interview with Twinfinite Shimbori states that the toning down of the fan-service such as the costume breaks and clothing damage was so that the game could be sold in store across the U.S., and Europe…

“That being said, it is a fact that costume damage has been reduced. If we had extensive damage to the costumes to the point that characters are almost nude, it would become really hard to sell the game in certain territories. [Dead or Alive] Xtreme 3 is a good example. We weren’t able to sell it in Europe and in America.”


[…] “Some stores will actually refuse to sell the game, and this is really a big issue sales-wise. This is why we started small, but there are options to adjust it in the future. For now, we’re sticking to the minimum to be able to safely sell the game.”

This actually realigns with what the Facebook rep for the Dead or Alive page originally mentioned way back in 2015, where they said that the game would not be coming to the West due to the Social Justice feminism agenda that has become rampant in entertainment media, which castigates companies that feature sexy women in their movies, games, or media. The rep originally stated back on November 24, 2015

“Do you know many issues happening in video game industry with regard to how to treat female in video game industry? We do not want to talk those things here. But certainly we have gone through in last year or two to come to our decision. Thank you.”

What the representative is referring to is the backlash that Koei Tecmo and Team Ninja suffered across a variety of major gaming websites that smeared the company for how the females were portrayed in Dead or Alive 5: Last Round. That iteration of the game came out earlier that year in 2015, and the media lambasted Team Ninja for the game, claiming that they “objectified” the characters and that it contained “needless fan service”.

Dead or Alive Xtreme 3, therefore, did not come out in the West when it released that following year in 2016. It did sell well through import shops like Play-Asia, though, managing to set records, as reported by DualShockers.

Dead or Alive Xtreme 3: Scarlet also won’t be coming to the West (but even then game journalists have repeatedly complained about the game), but it will be releasing uncensored on the Nintendo Switch. The PS4 version will be censored, however.

Shimbori has gone on record as saying that Dead or Alive Xtreme 3′s fan-service took things “too far” and that features like OMG Mode were “too exaggerated“, hence its removal.

Regardless of what you think about the game or Shimbori, it’s rather obvious that it was true all along that the culture war spurred on by Social Justice Warriors was the culprit for Dead or Alive Xtreme 3 not releasing in the West. This is despite the fact that some media outlets tried to remove any implication that the game wasn’t coming to the West due to Social Justice Warriors.

Nevertheless, Dead or Alive Xtreme 3 not coming Westward had more to do with Koei Tecmo wanting to avoid criticism from SJWs in the media than the fact that stores wouldn’t sell the game, especially since stores have no problems selling GTA V and The Witcher 3, both of which contain far more lewd content than Dead or Alive Xtreme 3.

This still doesn’t change the fact that Dead or Alive 6 has been drastically toned down in comparison to some of the features made available in the most feature-complete version of Dead or Alive 5: Last Round.

Shimbori has stated that depending on the feedback and post-launch content plans, they could add some of those features back into the game.

Dead or Alive 6 launches on PC, PS4, and Xbox One in March.

(Thanks for the news tip Richard Pell)


Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

Do NOT follow this link or you will be banned from the site!