Social Justice Warriors have begun targeting the former composer of Bungie’s Halo games, Marty O’Donnell, because he gave up on supporting Gillette after they indulged in their anti-male agitprop to push the Leftist agenda.
The Daily Dot was quick to point a target on O’Donnell after he made a very simple, concise, succinct tweet stating that following Gillette getting woke with their ad, he would be giving his patronage to Dollar Shave Club.
It started with a simple tweet on January 16th, 2019.
Thanks to your great advertising.
— Marty O’Donnell (@MartyTheElder) January 16, 2019
The Daily Dot doesn’t bad mouth O’Donnell, but it attempts to paint his decision as some sort of Conservative rebellion against Leftism.
There’s a very clear partisan divide outlined within the article, as Joseph Knoop – an anti-#GamerGate journalist who published fake news in the past – writes…
“Famed video game composer Marty O’Donnell (whose credits include Halo and Destiny) just joined the cavalcade of conservative men attempting to roast Gillette for its ad urging men to push back against toxic masculinity.
“The ad has whipped conservative men into a frenzy over its primary call-to-action is to just “be the best men can be,” which includes not being sexist or bottling emotions.”
The ad is actually feminist propaganda, and it’s highly hated among almost every man worth his salt that doesn’t surrender his integrity to the SJW agenda. You can view the ad below, which has a massive amount of dislikes due to it being agitprop.
Some people have also accused Gillette and YouTube of fixing the dislike ratio as well as removing comments. This was also picked up by outlet Piunikaweb, which noted that they didn’t have proof that the comments were being deleted, but some users did point to some screenshots that hinted at YouTube removing the comments when it went viral on January 14th, 2019.
This is no shock given that YouTube has regularly deleted comments or altered the ratio for certain videos, which has been chronicled for years, and was even addressed in the Google webmaster forums back in 2017. It was also a topic of debate when it was found that YouTube was altering the ratios on a Bernie Sanders video.
Nevertheless, a certain Marty O’Donnell being one of the many people who decided to stop buying Gillette products over their propaganda, netted him the ire of the Social Justice Warrior community.
In addition to the Daily Dot taking aim at the composer, a Seattle-based video game podcaster, Nerdhole, called it a “shame” that O’Donnell exercised his right as a consumer not to support propaganda.
Well that’s a shame. “Video game composer boycotts Gillette after anti-toxic masculinity ad” https://t.co/PxBQ8lK3Ul
— Nerdhole (@nerdholistic) January 17, 2019
There was also Liberal agitators like Robert Zacny, the senior editror from Waypoint, who mocked O’Donnell, along with the compose of the upcoming Praey for the Gods, Ian Dorsch.
What’s that saying about meeting your heroes?
— Ian Dorsch (@IanDorsch) January 16, 2019
Paul Douglas, a TV producer an a QA operator for the U.K’s SkyTV also called out O’Donnell for supporting a proper American company that doesn’t attempt to abjure traditional Western values.
In case you forgot, Marty O’Donnell is actually a massive POS pic.twitter.com/DY20IXXPjp
— Paul Douglas (@TVPaulD) January 16, 2019
Of course, there’s the typical profile-pronoun laden SJWs coming out of the woodwork to deride the composer all because he dared not kowtow his beliefs to the degeneration of Western values.
I fucking knew Marty O’Donnell was going to end up being an asshole
— Festive Donut (@MegucaShinobu) January 16, 2019
I forgot that marty o’donnell was this weirdo conservative and it makes my general liking of Halo’s music more cringeworthy in hindsight
— Dr. Robert Von Bahnkenstein (@SenorWoberto) January 16, 2019
Most normal men have reacted negatively toward the ad because they recognize that it’s subversion. In fact, in the article from the DailyMail, they reveal that the ad’s director, Kim Gehrig, was basically hired by the P&G marketing firm for the purpose of social engineering, where it states…
“The commission for Gehrig was itself consciously social activism on the part of P&G, who found her through Free the Bid, a non-profit which tries to raise the profile of female and non-white advertising directors. “
So basically, anyone but a straight, white man was going to be hired to direct the ad — an ad that would be aimed at a consumer base who is majority straight, white men.
The article goes on to quote Rachel Giese, the Toronto native who authored Boys: What It Means To Become A Man, who told the DailyMail.com…
“’We’re in a moment where these conversations about male behavior are becoming incredibly polarizing and they’re met with all kinds of outrage,
“’Even the most reasonable conversations are met with a great deal of fear and backlash and outrage. So I’m not surprised [about the backlash] because of that”
The backlash isn’t because the ad wanted to be a discussion-started, the ad received backlash because it was a very clear attack on Western masculinity. Natural male inclinations were portrayed as “toxic”, and the coddling and weakness that no man worth his right mind would embrace was portrayed as the “solution”.
Real men very quickly abandoned Gillette and began rebelling by supporting competing brands like Dollar Shave Club, which was quick to capitalize on Gillette’s anti-male marketing teeming with visual imagery constructed to flatter female chauvinists.
Welcome to the Club.
— Dollar Shave Club (@DollarShaveClub) January 14, 2019
Even Piers Morgan, who is typically ridiculed for poor arguments and aloof opinions about various political matters, actually spoke truthfully about the backlash that Gillette has been receiving on Good Morning Britain, saying…
“This is apparently one of the most disliked YouTube clips in promotional history. […]
“Ten thousand likes, one-hundred thousand dislikes – that’s because honestly, you know what? Men are fed up with this. We are fed up with being told how awful we are all day. We’re fed up with it.
“Sorry. Sorry, ladies. We don’t think we’re that awful. I think I am fine, right? But we’re not actually – as a breed – men are not actually all evil. We’re not the way Gillette – shut-up.”
As for Marty O’Donnell, the former Halo and Destiny composer opted not to engage in histrionics. He did tell his detractors and naysayers to move on, though, defending himself, his decision, and his honor by tweeting out the following on January 16th, 2019.
Ok everybody please move along. I have never sanctioned brutish behavior and I believe and cherish women. I will always hold other men accountable for their bad behavior.
My mother taught me how to be a gentleman, and my father showed me how to be a man.
— Marty O’Donnell (@MartyTheElder) January 17, 2019
If you want to support Marty O’Donnell for standing up against the current media propaganda machine that is ruining Western culture from comic books to television to movies to video games, feel free to keep an eye on his upcoming game called Golem by visiting the official website.
(Thanks for the news tip Lyle)
(Main image courtesy of OnlySP)