There’s no doubt that Electronic Arts and DICE’s Battlefield V isn’t doing well in the sales department, but there’s no real numeral evidence or spreadsheet showing otherwise. Well, there are estimations that have surfaced offering an idea of what might be going on with the controversial FPS title launch numbers ahead of EA’s quarterly announcement.
A lot of people are saying that Battlefield V didn’t do well at launch due to the game going on sale for $29.99 on November 27th, 2018, a week after its official launch.
On December 5th, 2018, EA announced a promotion where Battlefield V’s price dropped 50% for those who purchased Battlefield 1, Battlefield 4, or Battlefield Hardline until December 20th, which includes the Deluxe and Standard Editions.
This brings us to the question, is the game doing well? Firstly, we have stats from VGChartz, which aren’t always that accurate, but at the same time, some of its estimations have been close to the actual marker. With that said, on January 1st, 2019, website vgchartz.com offers curious gamers the following info:
“Publisher Electronic Arts and developer EA Dice – Battlefield V – sold 1,404,974 units in two days at retail, according to our estimates. First week sales can be viewed on the VGChartz Global Weekly Chart for the week ending November 24.”
The website continues with its estimation and offers the below information:
“Breaking down the sales by region, the game sold best in the US with 620,342 units sold (44%), compared to 448,548 units sold in Europe (32%) and 107,648 units sold in Japan (8%). Looking more closely at Europe, the game sold an estimated 91,217 units in the UK, 91,748 units in Germany, and 72,567 units in France.”
Seasoned readers will know that said site numbers aren’t always accurate and can be off wholly, but, interestingly enough, website superdataresearch.com released “digital units” not too far off — on a bit of a higher scale to be precise.
“Battlefield V and Fallout 76 launches fail to meet franchise benchmarks. We estimate Battlefield V and Fallout 76 sold 1.9 million and 1.4 million digital units, respectively, across console and PC at launch. Both are down from Battlefield 1 and Fallout 4.”
And for the curious, Superdata has proprietary data partnerships to collect point-of-sale and instance data from publishers, developers, and payment service providers. Additionally, this allows the company to base analyses on the monthly spending of over 160 million unique, paying digital players, worldwide. Partnerships include ZeniMax, Google, Twitch, Visa, Activision Blizard, SEGA, Capcom, and many more.
Moreover, VGChartz estimates that Battlefield V sold 1.4 million physical units at launch, while SuperData calculated digital units of 1.9 million at launch. We can conclude that even if the game surpassed both estimations and, bear with me here, sold 3 million or 5 million, it would still be considered a disappointment in the eyes of EA. Why? Star Wars: Battlefront 2 disappointed EA with over 7 million sold as reported by gamesindustry.biz.
But alas, we will be able to find out the truth either on January 29th, 2019, or February 5th, 2019, when EA is scheduled to announce its quarterly earnings report, which should include a myriad of things like sales from Origin Access Premier. But if the estimated numbers above hold any weight, Battleifled V is in trouble.