Dead Or Alive 6 Sales Stutter In U.K. Amid Season Pass And Grinding Controversies
Dead or Alive 6

Team Ninja and Koei Tecmo’s Dead or Alive 6 got off to an awful start in the United Kingdom as far as physical sales are concerned. The game got off to a pretty awful start in the U.K., topping out at the number 21 spot out of 40 during the March 2nd chart tracking data.

As noted by, Team Ninja’s premiere 2019 fighting game managed to miss the top 10 by a mile, and the top 20 by an inch. What was number one? Anthem.

However, this is all just physical sales and we have no idea how many units the game actually moved. But the top 10 are listed below.

  1.  Anthem
  2.  FIFA 19
  3.  Far Cry New Dawn
  4.  The Lego Movie 2 Videogame
  5.  Red Dead Redemption 2
  6.  DiRT Rally 2.0
  7.  Metro Exodus
  8.  Mario Kart 8 Deluxe
  9.  Super Smash Bros. Ultimate
  10.  Trials Rising: Gold Edition

It doesn’t end there, though.

Some outlets are using this opportunity to try to talk about how terrible Dead or Alive 6 has sold. With writing…

“There’s no saving face for Dead Or Alive 6 though, which had an even worse start than we predicted in our review. It could manage only number 21 in the all formats chart, with the PlayStation 4 version scraping in at number 26 and the Xbox One version not making the top 40.


“The new game sold half that of Dead Or Alive 5 in 2012, during its first week, which even accounting for the rise in digital suggests a significant downturn in interest.”

While it’s true that Dead or Alive 6 didn’t do particularly well out of the starting gate in the U.K., it wasn’t like SoulCalibur VI did all that great during its launch week either, with an October 22nd, 2018 article from reporting…

“The next highest charting game this week is Bandai Namco’s SoulCalibur VI at No.8. The fighting game’s launch sales are more than 55% lower than its predecessor. However, SoulCalibur V was released in 2012 when the physical games market was bigger and digital game sales were still in their infancy. 80% of SoulCalibur VI’s sales were on PS4, with the remainder on Xbox One.”

SoulCalibur VI obviously did better out of the gate than Dead or Alive 6 (especially judging by the Steam Charts for Dead or Alive 6), but it was still down half of what SoulCalibur V did six years earlier. Nevertheless, the game still managed to move enough copies both physically and digitally for Bandai Namco to call SoulCalibur VI a sales success.

Dead or Alive 6 - Panties For Ages

However, already had a bone to pick with Dead or Alive 6, writing in their review that the game has “creepy, sexist character designs and outfits” and that…

“[…] Dead Or Alive is a franchise that desperately needs to grow up, because at the moment it’s just embarrassing and certainly not a game we’d want to be caught playing by someone else.”

Apparently growing up means becoming a game that bricks PS4 consoles? Or does “growing up” mean becoming pornography? Because almost everyone who was angry at people who criticized the lack of sex appeal in Mortal Kombat 11 had a textual fetish with recommending people go to Pornhub.

But Dead or Alive 6’s woes don’t end with “woke journalists” who have little else on their mind than turning women into skin sleeves for pornstar erections. There’s also the costume and parts issue, which has caused quite a bit of consternation among gamers. This was covered in depth by YouTuber Vara Dark recently.

The unjustified $93 season pass for Dead or Alive 6 is worth more than the game or any of its content, and then this is coupled with the fact that the game isn’t really content rich to begin with. This is why the game’s current user review rating on Steam is mixed.

After lots of complaints and plenty raging comments on Twitter from Japanese gamers being completely pissed about the grind-tier tactic Team Ninja and Koei Tecmo employed for unlocking costumes in Dead or Alive 6, Siliconera is reporting that Team Ninja will be adjusting the unlock rates. They’re also supposed to ease down on all the fleecing tactics that have driven up the negative reviews and likely spread more than a fair share of soured impressions via word of mouth.

None of this is helped by the fact that the eight months of PR leading up to release was an absolute clown show of flip-flopping that seemed to win over no one and piss off everyone in the end.

It’s going to be an uphill struggle from here on for Team Ninja to find a solid content release balance, a proper pricing balance, and proper post-launch marketing balance, because right now it’s not looking too hot.

(Thanks for the news tip Richard and VoxeX)


Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

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