Gillette Tries To Win Back Men With New Ad After Getting Woke, But Still Disables Comments And Ratings

After Gillette got woke and risked going broke with a hyper-Leftist ad that was designed as subversion of masculine traits by a feminist ad group, apparently someone at the company decided to do a complete 180 by making a commercial actually designed to sell their products to real men. The latest ad is about deodorant, but there’s nothing about the ad that tries to portray it as feminist propaganda. Instead, it’s focused on the stern, silent-soldier integrity that men must employ during some of the most stressful times in life.

The ad focuses on a military man juggling between being a soldier and being home with his family. His time away from home causes his wife distress, and he eventually chooses to give up being a soldier to don a suit and work for a black woman in order to make his wife happy. The theme is that dealing with the stress of trying to please the wife is sometimes what causes every hero to sweat. You can check it out below.

You might notice, however, that the comments are completely disabled on the ad and the ratings are not visible.

After the initial backlash against the feminist propaganda they put out before, attempting to turn American men into pansy Social Justice Warriors, they haven’t been able to live down that reputation amongst their core demographic so they’re trying to silence all dissent.

But trying to silence dissent no longer works in today’s era where browser extensions like Dissenter now exists.

Commenters took to the Dissenter page to express their disapproval of the ad, and for making the lead come across as a man forfeiting his duty to his country to go work for a diversity hire.

The comments absolutely rip Gillette to shreds, from taking them to task for having a metro-sexual-looking lead, to the plot of the short, to the fact that many people still haven’t forgiven them for the original ad, there was no quarter spared for the Procter & Gamble subsidiary.

This is all despite the fact that Gillette’s ad was supposed to be pro-military family. In the description box of the YouTube ad it reads…

“Gillette Deodorant is partnering with the nonprofit organization Operation Homefront, whose mission is to help build strong, stable, and secure military families so they can thrive in the communities they have worked so hard to protect. As part of its partnership, Gillette will be making a donation to military families in need. […]


“Gillette, and its parent company, P&G, is committed to hiring veterans. If you are a veteran and are looking for a job, we encourage you to visit our careers website”

Gillette may be trying to win back the customers they lost, but anyone with any ounce of integrity will probably continue to steer clear, especially when Social Justice Warriors did things like attack people who stood against Gillette’s propaganda, such as SJWs hounding down Halo’s original composer Marty O’Donnelll because he holds Conservative views and rejected Gillette’s agitprop.

Many people are hoping that the damage is bad enough that Gillette will tank and eventually end up on the Get Woke; Go Broke Master List. The company is still a ways off from that happening, but it’s not outside the realm of possibility.

(Thanks for the news tip dk max)


Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

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