The news comes courtesy of Gematsu, who picked out the first month’s figure for Dead or Alive 6 from Koei Tecmo’s financial report. Between March 1st, 2019 and March 31st, 2019 the game only managed to move 350,000 copies both digitally and physically across Xbox One, PS4, and PC.
Compare that figure to the original Dead or Alive 5, which launched on September 25th, 2012 and managed to move 580,000 units worldwide during its first month, as reported by Siliconera. It becomes obvious how badly Dead or Alive 6 is doing on the market by comparison.
Within the same time span, Dead or Alive 6 for PS4, Xbox One, and PC, moved 230,000 fewer units than the original Dead or Alive 5 when it released back in September of 2012 for the Xbox 360 and PS3.
So just to put this into perspective, Dead or Alive 6 launched on three platforms and moved 40% fewer units than Dead or Alive 5, which only launched on two platforms.
That’s a huge discrepancy right there.
To make matters worse is that the free-to-play Dead or Alive 6: Core Fighters launched just two weeks after the vanilla version of the game was made available on March 1st. It took a year before Dead or Alive 5 received its free version in 2013.
At the end of its run Dead or Alive 5 – including all of the re-releases and special editions – moved 1.5 million copies by 2015, as reported by Niche Gamer.
That also doesn’t include the figures for Dead or Alive 5 Ultimate: Core Fighters, which had completely separate numbers from the other versions of the game. On its own the free-to-play version of the game racked up more than 3.5 million individual downloads between 2013 and 2015.
Right now Dead or Alive 6 is absolutely struggling, and is getting trounced on Steam by the region-blocked version of Dead or Alive Xtreme Venus Vacation. Just look at the stats comparing the Steam Chart figures between Dead or Alive 6 and Dead or Alive Xtreme Venus Vacation.
It’s quite obvious why the numbers are so low for Dead or Alive 6.
It’s a combination of the piss poor pricing of the season pass, combined with the low amount of content featured in the game, the high-grind walls that it initially launched with, and most importantly: Yohei Shimbori.
The game had nine months of anti-hype thanks to a lot of mixed messages put out by producer Yohei Shimbori, who tried desperately to pitch Dead or Alive 6 as a “toned down”, and “less sexy” version of what made the series popular in the first place.
The constant backpedaling and desperate attempts to placate the Socialist Justice Warrior tendencies of the Western press caused a lot of the core demographic to lose interest in Dead or Alive 6. To no one’s surprise, only the most hardcore of hardcore fans stuck with the game during release. They literally pissed in the face of their core audience by trying frantically to cater to the phantom audience.
Due to the poor numbers and the struggling playerbase, Dead or Alive 6 is just a few short steps away from making it onto the Get Woke; Go Broke – Master List.
(Thanks for the news tip Richard Pell and FxGhost25)