Remedy and 505 Games have released Control on PC via the Epic Games Store, PS4, and Xbox One on August 27th, 2019. It’s only been a week, and the game is discounted heavily according to a recent report. As of right now, it’s unclear whether the game is experiencing a discount phase or if it’s performing in sales about as well as it is optimized.
The latter website, GameSpot, attempts to play off Control’s heavy discount as a new thing that publishers are doing this year (2019), but the recent title rides on a similar wavelength that Anthem rode in late February at launch, where it was deeply discounted shortly after release.
You can read what GameSpot has to say about the discount below:
“Remedy’s new action-adventure game Control is the latest to receive the release day discount treatment–the title is already on sale for $10 off (PS4 and Xbox One only) at Walmart and Amazon. Update 9/2: Control is now even cheaper at Amazon, which is price-matching a deal at Target, bringing the price down to just $38 for this brand-new release.
For Labor Day, Target is offering 25% off select games and accessories if you select in-store pickup at checkout. That includes Control, which is already discounted to $51 (PS4) and $50 (Xbox One) but drops to around $38.25 / $37.50 with the 25% off deal.”
GameSpot pulls the woke Mortal Kombat 11 into the mix along with Fire Emblem: Three Houses, except the latter title has not dipped as low as Control:
“As the popularity of digital games increases, it’s clear retailers are doing what they can to make physical copies more appealing to gamers who might prefer the convenience of a download. For some retailers, the answer has been to drop the price on games at release, offering new titles for $49.94 when they would normally go for $60. From Mortal Kombat 11 to Fire Emblem: Three Houses, we’ve seen this pattern emerge in a big way over the course of 2019.”
It’s unclear at this point if this is just a “typical 2019 deal” regarding Control or if this is the game performing poorly due to the Epic Games Store timed exclusivity, marketing, and other factors.
With that said, do you believe Control is doing well or no?