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1566570cookie-checkSega Interactive And Sega Games Merge Will Allow For “New And Great Content”
Industry News
2019/12

Sega Interactive And Sega Games Merge Will Allow For “New And Great Content”

In recent news, the chief creative officer Toshihiro Nagoshi says that changes are coming in April 2020 with two divisions merging together, allowing Sega to make new and great content, which includes video games. The merge was explained by Nagoshi on the December 24th edition of the SegaNama stream.

Thanks to website dualshockers.com we learn that Sega — a well-known company, especially in the past with its rivalry with Nintendo — is looking to “make new and great content” in the near future, by doing a merge that will also see name changes.

Firstly, the website explains that the stream touches on parent company Sammy Holdings’ new plan, and the brand name Sega existing. However, there is no company named “Sega” as of this moment. It’s just something that people refer to the company as (like yours truly), although it’s not official in the business world.

The publication site goes on to explain that underneath Sega Sammy Holdings is Sega Holdings, an entity comprised of two other companies known as “Sega Interactive” and “Sega Games.”

The website sees Nagoshi saying that Sega never only stuck with video games, and they branched out into making toys and the like, but as time went on the company decided to separate the brand into what is now Sega Interactive and Sega Games.

The reason for the split is so that each entity could better explore its own set of rules. Nevertheless, due to the changing markets in Japan as well as around the world, the two are merging back.

Nagoshi says that this move is a “big change” and will allow the company to make new and great things to come.

Moreover, back on May 1st, 2019, website tweaktown.com covered the company’s FY 2018 plans on how Sega will reportedly refocus on existing IPs and bring more ports to PC:

“It [SEGA] also plans to revive dormant IPs and fan-favorite content while launching special re-releases.”

Lastly, we’ll find out how Sega’s new strategy pans out during 2020 and beyond. However, what would you like to see from Sega in the year 2020 regarding new games and IPs?

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