After sucking in all the wrong ways at the box office over the weekend, Margot Robbie’s Birds of Prey is getting a slight name alteration according to the latest reports. The movie is now being called Harley Quinn: Birds of Prey. I doubt that will help recover the losses at the empty theaters, but the suits in the marketing department aren’t going to give up without a fight.
Entertainment Weekly couldn’t get a response from Warner Bros. Entertainment about the name change, but they speculated that it was likely due to the box office bomb over the weekend, writing…
“Potential viewers must not be aware that Birds of Prey focuses on Margot Robbie‘s Harley Quinn. Well, the studio has now taken steps to make that loud and clear…or rather, louder and clearer. Though the film’s official title is Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), take a look at the listings for your local multiplex and you’ll see something slightly different: Harley Quinn: Birds of Prey. AMC, Regal, and Cinemark‘s websites all currently display this title for the film.
“While it’s not confirmed that the movie’s underwhelming box office numbers motivated this change, it’s safe to assume they had something to do with it, as it’s rare for a film’s listed title to change post-release.”
This has also spread to the YouTube community as well, where they’re not only reporting the same thing as traditional press but also that there appears to be a bot campaign against the live-action Sonic The Hedgehog movie in order to veer people towards the glorious mess that is Birds of Prey – oh wait, I’m sorry I mean Harley Quinn.
Clownfish TV covered the controversy in one of their latest videos.
This comes after initial estimates claimed that Birds of Prey – oh, right, Harley Quinn: Birds of Prey was going to rack in nearly the same amount as Deadpool 2 over the weekend, but instead it sputtered and died out of the gate with the three day gross.
If they didn’t waste all their marketing funds trying to disparage straight white males and telling men not to see the movie, then maybe people would have showed up. Then again, they also made Harley look hideous and kept repeating that Black Mask was gay. After the film initially bombed they blamed it on white men, as reported by Memology 101. But now it looks like passing off the blame won’t save Birds of Pray at the box office.
I doubt a name change will do any good since it already made it onto the Get Woke, Go Broke Master List.
(Thanks for the news tips Clownfish TV and Γεώργιος Αρχαιοκαπηλίδης)