Blizzard Issues Non Apology Over Scamming Customers

If you’ve ever wondered why corporations issue non-apologies the likes you are about to read there is a reason beyond they’re evil corporate exploitative sleaze. An apology in legal terms is tantamount to an admission, either of guilt, action, or what have you. In essence, if they apology for delivering a busted product they are admitting the product is, in fact, defective which can be used against them in lawsuits, refund demands, and regulatory enforcement.

Thus you get apologies like this to avoid further legal issues, which potentially cost money in the short term, but destroys your market reach in the medium and long term. Blizzard’s one is a doozy.

Hail War3 Players,

 

We’ve been following the discussions the past couple days and want to thank you for your feedback as well as your support. First off, we want to say we’re sorry to those of you who didn’t have the experience you wanted, and we’d like to share our plans for what’s coming next.

 

There were a few hours during launch day where we experienced server-load issues that impacted players’ ability to jump right in, but we were able to resolve those later in the day. Separate from that, we’ve seen community feedback about different aspects of Reforged that we wanted to take some time to address.

 

Before we go on: the team is excited that Warcraft III: Reforged is finally upon us and we’re fully committed to supporting the game for a long time to come. The next few patches and updates we’ll discuss below are just part of our ongoing plans. This game is an integral part of the Blizzard DNA, with a team that loves Warcraft III, and we’re looking forward to pouring our hearts into Reforged and the Warcraft III community for the long term.

 

One of the concerns with Reforged that we’ve seen are the visuals when selecting Classic Mode. We’ve identified the bug causing the colors and shading to look different from the original Warcraft III, and we’re testing a fix that will be incorporated in a larger patch addressing this issue and others. We expect to release that late this week. The patch will also address many other known issues, such as fixing some portrait animations and audio bugs, implementing some UI fixes, and more. Please keep an eye out for the patch notes for a detailed list of all the bug fixes.

 

Another area of concern we’re seeing is regarding online features such as leaderboards and clans, which applies to all Warcraft III players, including those who haven’t purchased Reforged. At BlizzCon we talked a lot about how the team is actively working on standing up the back-end to ensure a smooth transition to this new MMR system, much like we did with StarCraft: Remastered. As with Remastered, these and other features will be included in a major patch for Reforged, which will also address the issue for players of the original game. We’ll share release plans as work progresses in the coming weeks—please be assured that the team is hard at work on standing these features up.

 

There are some individual concerns we’ve seen that we’re not currently planning to address and we wanted to give the community a heads-up. As of Version 1.30 of the original game, we saw very low usage of tournaments and of the Reign of Chaos ruleset, so we removed both in mid-2019 (in Version 1.31). Eliminating the maintenance for underused elements has helped us streamline our overall support of the game and focus on areas impacting the most players. That said, we do anticipate that players who prefer Reign of Chaos will find custom games with similar rulesets, which we hope will help satisfy that concern.

 

Related to that, as we talked about last year at BlizzCon, we did not want the in-game cutscenes to steer too far from the original game. We went a little deeper into the thought process behind that at the show, but the main takeaway is that the campaigns tell one of the classic stories in Warcraft history, and we want to preserve the true spirit of Warcraft III and allow players to relive these unforgettable moments as they were (albeit rebuilt with new animations and the higher fidelity art).

 

We know this update doesn’t address all questions, but we’re committed to the development and support of this game. We hope you’ll keep an eye out for this week’s patch and future updates and let us know what you think as we continue fine-tuning things. Until then, thank you as always for your support and passion for Warcraft III. We appreciate all your feedback and will continue to keep the Warcraft III community updated on everything we’re working on.

 

Sincerely,

 

The Warcraft III: Reforged Team

Without even having to break down the various anti-consumerist messages we can find a blatant lie within the first three paragraphs. Claiming the whole team is excited the game is out is an outright lie, and not because no one in their right mind would want their career tied to this trainwreck. Rather it is because Blizzard farmed out animation, models, and art to a Malaysian company called Lemon Sky who recently took to Warcraft 3’s subreddit to throw Blizzard under the bus and announce they’re no longer working on the project.

The rest of the non-apology is the usual, it is your fault for believing we would deliver features we may deliver later while offering no ETA and just expecting consumers to believe a game they farmed out is going to see ongoing support to remedy the problems with it. Consumers weren’t buying it though.

“Thank you for pouring your hearts into Warcraft 3 Reforged. Your cold, dead, rotting and decaying hearts” Ozzy-12607

 

“I think a lot of players won’t come back or create custom maps till they fix the eula” -Koninglys-2569

 

“Summary:

 

-You aren’t ever going to actually apologize and acknowledge what you did, so instead will just say “sorry to those of you who didn’t have the experience you wanted.”

 

-You are fixing some of the bugs this week.

 

-You are going to add the online features like clans and leaderboards that should have been there Day 1, but aren’t telling us when.

 

-You aren’t going to give us the cutscenes that were promised, and are instead going to insist it’s because you want to “allow players to relive these unforgettable moments as they were.”

 

-You aren’t going to address any of the other questions for a long time, if ever.

 

Why the hell should we waste any more energy on this company?” -Espada-1288

Yet through all the blowback one user going by the handle of Ancho summed up the entire non-apology the best: “More empty words on broken promises.”

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