A surprise announcement came yesterday as Disney’s long time CEO Bob Iger suddenly stepped down from his position effective immediately. The unusual move’s announcement was followed by the appointment of Bob Chapek as the new CEO of Disney. Iger confirmed he will stay on as Executive Chairmen until his official retirement at the end of 2021. Rather than continue running the company he will focus his attention on building Disney Plus and managing the entertainment side of the business following the Fox Merger.

To say this move is strange is a massive understatement. A CEO suddenly stepping down from his position and appointing another to it is virtually unheard of. Chiefly because investors have legal protections against companies just making decisions in this manner and the board of directors also has to approve the appointment. Iger cannot anoint another because he feels the time is right as he claims.

Over the next couple of days more insights will come out as various journalists and content creators get in touch with their inside sources to find out what exactly has gone on at Disney. Until then outlets can only go on about Iger’s accomplishments and activities because they have nothing else to report on, but let us speculate a bit, not unlike Overlord DVD.

This is my educated guess, so take this with a grain of salt: investors wanted Iger out after a series of failures and blunders hit the company under his watch. Their greatest problem comes from market perception. To fire your CEO would be to admit there have been major problems with the company. An admission that would be followed by a stock devaluation. They may have wanted them gone, but not to the point they would be willing to take potential millions in losses as the stock price revalued from the news.

Typically in business, unless it is more important to make a show of firing an exec, said execs are given the opportunity if they are high enough in the company, to step down and save face. This is what we are seeing here.

Following Star Wars Rise of Skywalker failing to break even, along with Disney taking a loss on the whole Star Wars acquisition, Iger’s boast in his book how he was chiefly responsible for this was likely the moment he signed his own death warrant. Fans knew he betrayed Lucas, which is something the industry knew long before we did.

Under Iger, Disney was developing a reputation that made directors — and after Rise of Skywalker — even actors not want to work for the company. Boasting in a book how your actions are setting up this, is what we evil professionals call a boneheaded move.

Add to that the loss Disney took propping up Disney Plus, which saw a massive subscriber drop off following the conclusion of The Mandalorian. Along with the great probability of those that remain the majority are from Verizon’s year-long free Disney Plus deal and the service that was to be Iger’s legacy is effectively dead weight for the company.

Disney parks under-performing and Star Wars Land outright failing were likely the icing on the cake, but the most damning charge against Iger would be allowing Feige to do the same thing to the MCU that had just tanked the Star Wars franchise by removing Ike Perlmutter’s oversight of the MCU, as reported by Hollywood Reporter, which saw it remain politics-free and kept on budget. Feige the other day confirmed if they didn’t insert massive amounts of diversity into the MCU he was going to leave Marvel, as noted by Indiewire.

After watching Star Wars as a franchise die, combined with the failures of Fembusters, Terminator Dark Fate, Charlies Angels, and Birds of Prey many other studios and investors are wise to the “Get woke, Go broke” mantra and what it will mean for the MCU going forward.

In Iger’s own words he expressed how he, along with Kennedy and J.J. Abrams, had championed the diversity politics that killed Star Wars. Politics that are now known to be unprofitable and soon to be politically nonviable.

Among financial institutions, it is known the Republicans are about to sweep the entire country and they are absolutely freaking out about it. We are not talking about a small majority, but turning the majority of the country deep red and ushering in an epoch that will see the return of Conservatism throughout the nation.

Culturally this would be easy to rectify if not for Social Media and Google targeting Conservatives for the past three-plus years in retaliation for Trump’s 2016 victory along with all of their subsequent 2020 election interference. The upcoming sweep will begin to see scores being settled against Hollywood and Silicon Valley over their blatant censorship tactics and political manipulation, or so they believe. Whether it happens will be seen, but when everything is taken into consideration Iger had become a massive liability for Disney both financially and politically.

Again it is just speculation, but the alternative is to argue Disney is run by blind ineptitude with ultra carefree investors oblivious to market trends. Between the two options, I’d lean more towards his termination and being allowed to ride out his time in a creative role with little power.