Onward Got Woke, Went Broke

I first became aware of Onward as the advertisement played before the featured Sonic movie. At first glance, it appeared to be a heartwarming story with a positive male depiction that would be worth supporting. Sure as many have now confirmed the plot didn’t look too deep, but it was an animated flick to kill a couple of hours.

Any interest in the movie died the moment Disney decided it would be the perfect vessel for LGBT propaganda. After all, movies are a costly activity and few are going to be willing to pay the premium to be lectured or predictive programmed.

Not that Disney really cared about their own agenda-pushing as they allowed it to be censored in Russia and then experienced the movie being banned in the Middle East over the LGBT agenda, as reported by IndieWire. Ironically rendering those who derided our earlier criticism as Islamaphobes. One Million Moms, a conservative woman’s organization, equally found objection to Disney indoctrinating children into far-left ideologies.

“These scenes are subtle in order to desensitize children. But now Disney has traded its subtlety for intentionality.


“Disney has decided to be politically correct instead of providing family friendly programming. Disney should stick to entertaining, not pushing an agenda.”

With the box office in, it would appear the market has spoken and Onward at $40 million domestically ($24m gross) and $28 million internationally ($11.2m gross) the movie with a budget of $135 million, it is considered a massive flop netting only $68 million at the box office, according to Deadline.

There is some speculation that as a result of limited competition until the release of Peter Rabbit 2: The Runaway (which has been delayed by 5 months), Onward could potentially surge over the next couple weeks, but right now the numbers aren’t looking good, as noted by Forbes. There is no denying this is possible, but it is rather insulting to presume consumers are nothing more than cattle that if left to starve will consume anything they are offered. It is delusional to assume in the age of digital distribution alternatives cannot be found. Moreover, Disney nor its investors are in the business of breaking even eventually.

Though Peter Rabbit 2 has announced a delay citing Corona Virus fears the next family movie releasing will be Trolls 2 on April 10th giving Onward four more weeks uncontested where if the box office remains stable at $68 million per week, a phenomena that would require an act of god to achieve, the movie would only net $340 million worldwide. With a marketing budget that likely put the movie in the $300m range, a gross of $196m is far from profitable.

Without a doubt it is safe to say short of an intervention by a higher force that isn’t Disney’s wallet, Onward has officially achieved Broke status.

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