For the longest time, Microsoft has kept details of their plans for the Xbox Series X close to their chest. Beyond knowing the specs, design, and other woke features, little is known about the upcoming console.
Now that has changed that with an announcement on their official blog detailing both their product and marketing plans for 2020.
Beyond the usual corporate-speak and platitudes, we learn any hope Sony had of a delay in Microsoft’s release are dead. Furthermore, as long suspected their streaming service Project xCloud will be rolled into their Game Pass Service later this year. Whether that means consumers will have to pay one monthly fee or will have access to various plans was not specified and likely is still under consideration.
-Our goal remains to launch Xbox Series X and Halo Infinite this Holiday
-All 15 Xbox Game Studios teams are hard at work on next-generation games for Xbox Series X and Xbox Game Pass
-The best development teams around the world are working hard to have their games ready to play on Xbox Series X this holiday
-For PC players, we plan to support the community by making all our major releases at launch available with Xbox Game Pass for PC, including Halo Infinite, Wasteland 3, Minecraft Dungeons and of course, Microsoft Flight Simulator.
-We have new updates and titles lined up for Xbox Game Pass for console and PC
-We’re expanding Project xCloud into new countries and on new devices—and later this year Project xCloud and Xbox Game Pass will come together, enabling you and your friends to play together in more ways.
Leading into their next-generation launch, Microsoft will feature a stream highlighting various first and third party titles in development for the Xbox Series X. Among those streams, two will be significantly more extensive and more important than the others.
Tomorrow’s stream will be the first. Dedicated to giving players their first look at what they can expect to launch with the Xbox series X along with various titles that will launch close to release. July’s stream will be their second major stream and their substitute for E3. Again dedicated to showcasing an extensive series of games coming to the Xbox Series X, no different than any other E3 showing.
Spreading out their announcements over multiple months is an excellent strategy. At the end of the day, the substance of those announcements will have a significantly greater impact on the value of the Series X. Right now, Microsoft appears to be the lesser evil between them and Sony. They have attempted to carefully cultivate the very same “for the players” mentality Sony utilized for their last launch.
That all can and will fall apart if every single game announced is nothing but more agitprop mixed with predictive programming like Wasteland 3. Sony is getting lambasted for their anti-Christian propaganda in The Last of US 2, but Wasteland 3 is not all that dissimilar. Perhaps the delay was indeed used to remedy the outright offensive levels of wokeness, maybe not. If similar content is all Microsoft has to show, then their “for the players” style marketing blitz will be nothing but a colossal failure.
Their streams can be caught on:
- YouTube.com/Xbox for the 4K stream.