Activision Runs Damage Control For Call Of Duty: Infinite Warfare’s Poor Reception
(Last Updated On: June 13, 2016)

Activision’s CEO Eric Hirshberg has let loose a quote that’s making the rounds as a form of damage control against the growing backlash for this year’s Call of Duty from Infinity Ward, called Infinite Warfare.

Running to IGN for a bit of corporate white-knighting, Hirshberg found no love in IGN’s comment section when he stated…

“First of all, you gotta love the passion of gamers,” […] “This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it.”


“There just aren’t many entertainment franchises on earth that can generate the kind of passion that Call of Duty can… and that’s a good thing.”

“Generate passion” is a euphemism for “outright hatred”. That’s neither embellishment or hyperbole. Following DICE and EA revealing the trailer for Battlefield 1, the dislike meter for Call of Duty: Infinite Warfare skyrocketed, as gamers showed that they most certainly prefer one game over the other.

Nevertheless, Hirshberg didn’t let the facts or numbers get in the way of said damage control, telling IGN…

“[…] of course, we know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.


“The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions on line, we also look at other measurements and the fact is — while it’s very early — pre-orders are off to a very strong start. Views of the reveal trailer… are up and, in fact, the number of likes per view on the Infinite Warfare trailer are the highest we’ve ever seen.”

I think he’s misinterpreting “dislikes” with “likes” because there’s no way in the world to blatantly say that the likes if the highest they’ve ever seen when they’re looking at 725,000 dislikes on a 10 million view trailer. That’s some Ghostbusters level hate right there.

The Call of Duty: Infinite Warfare trailer has been up for five days where-as the Battlefield 1 trailer has only been up for one day, as of the writing of this article. It’s amazing to see that both trailers are nearly equal in views (and the Battlefield 1 trailer is likely to overtake the Infinite Warfare trailer in views before the weekend is out) and yet Activision is still sitting in the burning house pretending as if nothing is wrong.

EA may have been the Worst Company in America two times in a row for a number of good reasons, but this year they just might pull out the one feat that they haven’t been able to do since Call of Duty: Modern Warfare came out, and that’s out-sell Call of Duty on the first week with a brand new Battlefield game.

The bean counters are really going to have their work cut out for them for what’s bound to be one of the biggest and most entertaining software rivalries to butt heads in years.

Battlefield 1 will get the drop first on October 21st for the Xbox One, PS4 and PC, while Call of Duty: Infinite Warfare and the HD remastered version of Call of Duty: Modern Warfare will launch on November 4th for the Xbox One, PS4 and PC. Let the clash of the titans begin.

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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • Sevuz

    All this hate and company blowjobs for 2 freaking trailers… yeah gaming fans is something else

  • Dgnfly

    BF1 isen’t all that great either, considering there are DLC packs for a game that is about a war that diden’t have much weapons in general. Not to mention the fact it barely has a single palyer if the leaks are true.

    • a war that diden’t have much weapons in general.

      There were quite a few weapons that spanned the globe… from melee weapons alone there are a lot of possibilities, from Mid-East culture to East-Euro culture. We get to see some of those diverse range of weapons briefly in the trailer. Personally, I’m excited to see some of the more rare weapons from different regions making an appearance in the game since we usually don’t get to use them in games.

      • Dgnfly

        Mid-east must include a campaign called killing the Armanians then, cause that’s kinda what the turks were pre-occupied with during WW1. Don’t get to happy they alrdy making DLC packs meaning it’ll be as empty as Battlefront.

        And considering single player is only 6 missions if the rummors are correct and not to mention it feels more like a SJW project considering they focus on a minority that fought cause who care if the majority whites were killed.

        • TBill

          Don’t forget the whole Arab Revolt and numerous battles against the British. The Ottomans were kinda busy with all of that too.

      • TBill

        The sheer diversity of weapons during WWI is awe-inspiring. For example, standard issue to cavalrymen included a sword, lance, rifle, and grenades. WWI saw a mixing of two different ages of warfare in Europe and the Middle East. Then start to look at the battles fought in sub-Saharan Africa between the native troops for Britain and Germany.

  • C G Saturation

    Then there are people like me who aren’t interested in any of those games. I can’t help but feel it’s a shame when I see so much time, effort, money, talent and skill going into pretty graphics and it’s always for some first person military war simulation shooter revolving around killing other people.

    Probably because it also reminds me of how humans have historically developed.

  • durka durka

    “It’s amazing to see that both trailers are nearly equal in views”

    Not uprising look at the likes seems people who hate cod went with bf which has been the case since bad company 2 came out.

    There is a very dedicated hatred for every cod release and no matter what activision do they will never change their tune, even if you give em ww2 cod they wont like it. It is deep illogical hatred for a product they stopped caring about….. a very long time ago.

    Yet these people still seeing this as some form of competition between the two just like in 2011 with mw3 and bf3. Thinking that cod will be “defeated” and stop existing after a while or implying that hardline and battlefront were supbpar and dice isnt falling, i dont see why they are so excited about “battlefield 1” horrible name, it is bf4 with a different skin.

    There is no point taking part in this nonsense. We had enough ww2 games and now the sci fi theme is reaching its peak, they gonna have to come up with something new.

    • C G Saturation

      Western people always have this thing about competition. They love to take sides and attack each other to feel cheap superiority. I grew up with kids like that. Nintendo vs Sega vs Sony, and all that crap. I quickly realized it was a waste of time and a poor way to define one’s self.

      I say Western people because the last time I talked to Japanese people, they said that while such a phenomenon also exists in Japan, it doesn’t seem to be anywhere near the levels it is in the West. They seem to be more sensible and capable of appreciating stuff without taking sides. I can’t go anywhere in the West without people arguing about what they personally feel is better for whatever bizarre reason.

    • TBill

      While I agree with you about the overabundance of WW2 and sci-fi military games, what does WW2 have to do with the Battlefield trailer?

      As someone who has sunk dozens of hours into Verdun, I would love a broader WW1 game. I am cautiously optimistic that Dice might deliver on this.

  • Hawk Hopper

    What if they had instead released a back-to-basics CoD WWII FPS game, maybe one with a revisionist twist or an alternate history story line?

    Nope, they used the predictable story with a cover of “Space Oddity” cuz you can’t let David Bowie just die already.

    • Can you imagine a WWII game where you play as the Germans and Japanese, and you hoist the flag of the Reich over Moscow in one campaign while raising the flag of the Rising Sun over Washington in the other?

      Tell me people wouldn’t buy that.

      • Hawk Hopper

        I could image the glorious salt the politically correct brigade would generate if that happened!

        • Ethan42

          Image all the articles, videos and flak the game would receive saying how it’s “racist” showing those flags being hoisted. Even though it’s a game telling an alternate history like that one Amazon TV show.

      • durka durka

        red orchestra 2, can you imagine a ww2 game that does NOT talk place in the usual places?

    • Like what Wolfenstein the New Order Did? That was ballsy.

      • Hawk Hopper

        “Call in a drone strike on Hilter’s big ass mech!”

  • Wisdomcube2000

    Battlefield vs CoD. Is it fair to say fuck ’em both?

    Last battlefield game I played was plagued by issues/bugs/garbage, and the Battlefront game by Dice was hilariously low on content (+a fucking $50 season pass).

    I have very low expectations for their next game. I can’t comment on CoD anymore though as I’m now 2 games out with almost no interest in coming back.