BioWare Dev Accuses Deus Ex Devs Of Being Racially Insensitive
(Last Updated On: August 3, 2016)

Drama between game developers have been brewing under the canopy of social media. BioWare Montreal’s Manveer Heir decided to pick on Eidos Montreal’s marketing for a poster that had “Augs Lives Matter”. 

Heir took to Twitter recently to express his discontent with the poster that you see in the header image of this article above. He likened it to Eidos attempting to culturally appropriate the Black Lives Matter movement, making a series of tweets that stated the following…

“Many other video game studios don’t have enough diversity, but when you outright fuckup by appropriating BLM you deserve to get called out. Eidos Montréal consistently shows they don’t get it on these issues. Or they don’t care.


“Also, let’s pretend for a minute there was a ton of diversity on that Deus Ex team. It doesn’t mean they understand the issues well enough. Diversity on its own is not the solution. It’s a first step. Actually being woke enough to understand inclusion issues still must occur.


“Anyway, I think Eidos Montréal should be ashamed of themselves for appropriating a real black struggle and movement for financial gain. If [Eidos Montreal] gives a crap about black folks and diversity/inclusion, they would stop using that image to promote the game.


“Even if SOMEHOW in game the whole “Aug Lives Matter” is done really well, in advertising it is devoid of context and highly problematic.”

Technically speaking, every aspect of Deus Ex: Mankind Divided is “highly problematic”. The entire game is about augmented people suffering from a mechanical apartheid. But it’s not without reason and the whole game’s plot is layered, complex and dealing with sensitive cultural and political matters that do tangentially overlap with some of the concerns happening in today’s society. There is no part of the game you could advertise that wouldn’t be considered controversial, problematic or offensive to some group, political party or social class.

Nevertheless, various websites picked up on the outrage and have been reporting their outrage about people being outraged about a promotional poster.

The outrage over the poster actually caused the Eidos global executive brand director, Andre Vu, to speak up and defend Deus Ex: Mankind Divided along with the marketing team’s use of the poster, replying to Heir in a series of tweets, one of which states…

“[…] well i think you are assuming too much stuff without even knowing the whole context and shouldnt jump on a hate wagon that fast”

You can see the complete reply chain for the tweets in the image below.

Vu wraps up the conversation by saying that the Black Lives Matter and Aug Lives Matter are just a coincidence in overlapping social issues since they’ve been working on and writing out the story for Deus Ex: Mankind Divided for over five years. Assuming the term is used in the game as it appears in the poster, that would predate the Black Lives Matter movement by two whole years, which didn’t form until the middle of 2013.

Deus Ex: Mankind Divided also incurred the wrath of social media criticism when they used the “Mechanical Apartheid” hashtag, with people calling it insensitive and that it was drawing from real life suffering and heinous acts against a group of people.

Sadly, given the display that people have when developers attempt to tackle “mature” subject matter, it’s likely that we’ll see less of it approached by larger game studios so they don’t have to deal with the media fallout. It’s also unfortunate because all of these topics are par the course for the Deus Ex franchise, which has been covering hot button social issues since the series’ debut on the market back in 2000.

Ironically enough, Heir’s criticisms come on the heels of BioWare shutting down their forums ahead of the release of Mass Effect: Andromeda, as reported by Forbes. So any comments or criticisms about BioWare’s handling of the new game will have to be made on some other platform off-site.

Deus Ex: Mankind Divided is due for release on August 23rd at the end of this month for Xbox One, PS4 and PC, where-as BioWare’s Mass Effect: Andromeda is due for release in March of 2017 for the Xbox One, PS4 and PC.

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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • DDD-kun

    The fact that the idea that “big studios cannot tackle mature issues” is being toted around acts as a flag and signal that only indies have the capability & know-how. And that’s hubris.

    And we all know pride goes before the fall. More and more, I find less reason to support or address the color bearers that surround that particular crowd of developers, to say the least of directly supporting the many asinine products that can and have resulted from that school of blind thought.

  • Michael P

    OMG there goes art imitating life again….so problematic! The perpetually offended are never happy, there’s always something to get outraged over. I hope Eidos do what they did last time and ignore this moron.

    PS: Could the miserable douche have used any more buzzwords?

  • SiliconNooB

    I seem to recall Manveer writing a Twitter screed about how he hates white people.

    Complete degenerate trash, and probably a terrorist.

  • Dave The Sandman

    Y see? See what happens when y try to talk sense to a SocJus drone?

    Utterly pointless.

    Simply tweet back:

    “Ah go piss up a rope you race hustling shit weasel. Cry louder why dont ya!”

    Sit back and bask in the adoration of gamers everywhere, watch your pre-orders rocket, and laugh all the way to the bank.

    Its called the Play Asia Response Strategy

  • Alistair

    *Noted Aug lives matters in book” along with Boobs, butts legs, lack of diversity, now Aug lives matters.

    The thing is does SJWs want diversity & inclusive like they want games to grow-up basically to mimic real lives issues in games.

    Less sexual themes everything that made us feel good etc etc.

    Aug lives matters is no way connected to black lives matters even if it did they want to mimic what life throws at them to be reflected in games.

    The saying you can have cake but you can’t eat it too. Meaning you want this & they give what you wanted. But you still no happy & still cherry picking.

    Edit: example he said diversity alone not the solution but diversity is the problem or lack off not enough gender in games is SJWs calling card plus the sexiest card & everything esle card too.

    • That’s the thing, they want “mature” themes in games and when they’re added they complain it’s an “ism”.

      Naughty Dog kowtowed to their request with Nadine, but it came at the expense of the player. I really hope the future of games isn’t untouchable minority characters who must be protected in-game from all the wiles of the player in order to maintain positive depictions of “diversity”. I don’t play games to make some snowflake in a safe space feel good about themselves.

      • Arbitrary

        I remember watching a YouTube-video of the black woman beating the shit out of the white male protagonist in a fist-fight, before he gets tossed out of the window and starts massacring more disposable, white men.

        Fuck me. And people say “developers have stopped pandering to SJWs”, do they? Get your fucking eyes checked.

  • C G Saturation

    Don’t like Deus Ex in general (didn’t enjoy it), but Bioware is way out of line here. Grow the hell up, Bioware.

    • LurkerJK

      I’m am surprised the mouse smoothing is the main thing stopping you, whenever i think about recommending Mass Effect i start numbering everything i dont like like about it and notice i pretty much like nothing other than the Space Opera Setting and Renegade Shepard

      The first game has aged terribly, it plays like freaking shit, combat is complete crap, skill system is a pointless +% checkbox excel sheet, the loot is ridiculous (wee i got my Armor Mark XXXIII, time to replace the armor i got 30 seconds ago), same freaking boring minigame to do everything other than shooting, half your play time will be spent in elevators and the side content it a snorefest, whenever you are outside dialogue there is no fun to be found in that game.

      Mass Effect 1 is an excellent example for “nostalgia beer goggles”

      Mass effect 2 did a whole lot to fix the gameplay problems, i remember being baffled when ppl complained about the changes, but still the dialogue and setting are the main highlights, the rest of the game is “adequate”

      And Mass effect 3 was an afterthought, just a bunch of horde mode levels tied together by nostalgia and bad writing, its pretty much Dragon Age 2, just that the “ANOTHER WAVE!” horde mode and square room levels kinda fit the setting and gameplay better

      • durka durka

        Yup the first game was terrible after that i simply played the rest with all the dlcs from captain jack sparrow’s bay and played it as an action game. I was willing to check this out if it was gonna be as big as their last game. Essentially a open world sci fi shooter, it would make up for the fact prey 2 never happened but since this cunt licker is in charge of gameplay i predict checking my privilege every dungeon i visit.

  • giygas

    Here we go again.

  • Sevuz

    How the mighty has fallen. Bioware is not even Bioware anymore. Same paint but different car. If this is the mindset of next Mass Effect game, then it’s gonna suck hard in the story department.

  • hurin

    Mass Effect: Andromeda added to list of games not to buy.

    • Val Ryan Nemo

      No matter, trumpette. It will still sell well, with or without you

      • hurin

        SJWs only talk about games, they do not actually buy any. See what happened with Sunset.

  • DizzyGear

    It sucks for the people losing their job at Bioware who don’t deserve it but at this point I hope Louis prediction is right and that EA puts them out their misery before they make a bigger joke of themselves.

  • durka durka

    This fucking guy again. This is the guy who claimed that anyone who is white is oppressing him, yup i am certain eastern europeans and greeks are opressing this spoiled brat. Now he is saying that “lives matter” is exclusively a owned by the blm group who are a bunch of hateful clowns anyway seeking attention. Then he talks about cultural appropriation, i need to remind these morons that the western world is based on ancient greece and everything they do they are effectively appropriating greek culture, language, names of ships or mythological character, the political system, etc etc.

    He is talking about cultural appropriation like its copyright infringement and this dumb fuck is lead gameplay designer. What the fuck? Andromeda is gonna suck dick…..

    “In Greek mythology, Andromeda is the daughter of the Aethiopian king Cepheus and his wife Cassiopeia.”

    well shit, exactly my point.

    • C G Saturation

      Cultural appropriation is hypocritical bullshit. The people whining about how we need to be more culturally diverse are the same people bitching whenever someone likes or borrows aspects of another culture. The same people also ignore actual racism.

      It’s one way or the other, you can’t demand both at the same time. It’s like with feminists – you can’t treat females equal whilst also treating them uniquely special for being female. You also cannot have equality by focusing entirely on females at the expense of males.

      These fundamental contradictions prove how bullshit they are.

      • durka durka

        The radical left i use this term because democrats are not the left they are center left and just as corporatist as the right, are always some losers with insecurities that cover up their emptiness by seeking positions of power to tell people what to do and how to act in order to pretend they know something and they worth a shit, so they are better than everyone else and the fact they are the morally just, gives them the right to do highly unethical things in the name of greater good.

    • Val Ryan Nemo

      “the blm group who are a bunch of hateful clowns anyway seeking attention”
      GO SCREW YOURSELF, you ignoramus f§ck.

      • lucben999

        We don’t appreciate that kind of comment around here buddy, don’t censor the word “fuck”, ok?

        • Val Ryan Nemo

          But “hateful clowns”….that’s an OK?
          I get it.
          Some things, some people, don’t ever change.

          • SiliconNooB

            Hateful clowns was putting it mildly. They are degenerate thugs.

      • durka durka

        Well to be fair, i dont keep up with blm bust most of what i have seen is a bunch of privileged black college kids whining about utter nonsense just for the sake of whining because they are at that kind of phase in their life at that point and then they throw a bit of Afrocentrism in there for good measure.

        • SiliconNooB

          If all they did was whine then there would be no problem – it’s the whole setting things on fire and shooting policemen thing that kind of sticks in my craw.

      • One With Shadows

        Pants up….Don’t loot! Hahaha.

    • SiliconNooB

      I no longer buy Bioware games, so I’ll be looking at this trainwreck from the sidelines.

  • Hawk Hopper

    Is there going to be a Black Lives Matter character (ie a racist cop killer) in the next Mass Effect?

    • Val Ryan Nemo

      Will Hawk Hopper be one of the victims? Good riddance if so….

  • Ghost

    Bioware doesn’t have any legs to stand on. Their idea of being inclusive is shoehorning crap lines like “I can be eye-candy too” into their shit games.

    • SiliconNooB

      Last time they did something original would be Jade Empire eleven years ago. Last time they did something good was Dragon Age Origins seven years ago – and even that showed all kind of warning signs about what they would become.

      Bioware is now pozzed beyond any hope of salvation.

  • pandora delphy✓ᵛᵉʳᶦᶠᶦᵉᵈᵃᶜᵘᶰᵗ

    Bioware has zero integrity and everyone is aware of that. Also, using the word ‘woke’ in any context is terrible and this moron should feel bad for doing so.

  • anopolis

    that boiware dude…he can kiss what sound kinda like “the rim of my ass” much so its really funny how similar it is to what he can kiss….however…I almost agree with him…not for the reasons he spewed forth..but because its cheap and forced…and frankly after all the shit i’ve been witness to I rather dislike the term nowadays….all lives matter?? uh huh…pull my other one..nothing matters, lets all go cry about what victims we are…and everything bad in life isn’t my own dumbass fault but someone did it to me just the media is making me cynical as a mofo

    • C G Saturation

      The only lives that really matter are the ones receiving a ton of cash from billionaires with an agenda, because they are the only ones able to form bullshit self-contradictory groups that allow them to enact domestic terrorism with impunity.

      • anopolis

        you know what I’m talking about then…good good…were being divided on makes me sad. A lot of us are falling for it..allowing hate to swell up inside of us, cause alot of us are dumb.

  • Fenrir007

    You mentioned the Mechanical Apartheid controversy, so I will leave the comment that one of the Deux Ex devs left on KiA on that occasion:

    This tweet was used as his verification:

    SJWs are morons who can only look superficially at any issue. I’m thankful many devs are defaulting to not giving a fuck to their whining instead of caving in nowadays.

    • Good call.

      Also, just a heads up: I don’t know why but Disqus has recently been putting some comments in the spam/pending folder. I have it set where anybody can post links, even guests and they don’t need to be approved, but I’ve found a couple of comments that made it into the spam folder and the pending folder in the backend for some reason.

      Not sure what’s up with that. But just a forewarning in case comments with links don’t show up right away.

      • Fenrir007

        Ah, good to know!

      • C G Saturation

        From the current state of the internet, I’m surprised Disqus even allows comments at all.

      • LurkerJK

        I see a “verified account” flag down the comments in this page, its happening, get to the boats

    • Arbitrary

      “I’m thankful many devs are defaulting to not giving a fuck to their whining instead of caving in nowadays.”

      Citation needed.

      • LurkerJK

        They have reached a point where they CANNOT work unless they shut them out than because they are making a stand or anything like that

        Corner a small animal against a wall and it will have no other choice than try to claw its way out.

      • Fenrir007

        Scroll up and see my top comment, for example.

        • Arbitrary

          “They have reached a point where they CANNOT work unless they shut them out , its not because they are making a stand or anything like that

          Corner a small animal against a wall and it will have no other choice than try to claw its way out.”

          “Scroll up and see my top comment, for example.”

          None of you have yet given me any examples of developers supposedly pandering less these days. Hell; in the last Call of Duty-trailer, the male protagonist had his life saved by a woman two minutes into the video. Nintendo just referred to GamerGate as a “hate group”.

          Again – citation fucking needed.

          • Fenrir007

            Gilles Matouba. Scroll up.

    • LurkerJK

      Either you stop giving a fuck or you quit and go live in a cave because somewhere someone will always be “offended” at everything you do and thanks to social media now you will hear all about how “offensive” it is