Mashable Uses Woman’s Mass Effect: Andromeda Criticism To Claim Harassment
Mass Effect Andromeda Sara Ryder
(Last Updated On: March 20, 2017)

Many of the same websites that claimed #GamerGate was a harassment campaign back in 2014 (even though the FBI investigated and found no actionable evidence that it was a harassment campaign), are now claiming that an alleged former BioWare employee is being harassed for her work on Mass Effect: Andromeda. It turns out that some of the evidence they’re using to claim that harassment is taking place, actually includes non-harassing criticism from other women.

Mashable originally published an article on March 20th, 2017 entitled “The disgusting witch hunt over ‘Mass Effect’ game’s terrible animations”. They claimed that the following tweet from Twitter user Margaret, was harassment aimed at one of the employees of BioWare who allegedly did not work on the game’s animations but was associated with the development in some way.

This came after reports surfaced that the woman in question was allegedly in charge of working on the face animations for Mass Effect: Andromeda. Media websites like Mashable claimed that a harassment campaign was targeting the woman, and used tweets like the ones Margaret posted as proof of harassment.

Over on Kotaku in Action, some users pointed out that Margaret was none too pleased about the incident, and called out the Mashable writer – who previously worked for Kotaku – for having altered the headline and misrepresented the tweet in order to paint the criticism as harassment.

The Mashable writer in question responded saying that she didn’t intend for Margaret’s tweets to be construed as harassment.

Technically, Amini is right.

The exact wording in the modified article states…

“Screenshots from Allie Rose-Marie Leost’s social media and resume, which listed her as the lead facial animator at EA working on Mass Effect: Andromeda, was all it took for people to launch a hate campaign against her”

Directly following the quote is Margaret’s tweet.

It’s not explicitly stated that the tweet represented harassment, it’s certainly implied, though.

Various individuals across the internet seeing articles about harassment have instantly jumped to the belief that this is some sort of campaign of misogyny. In reality, if you read the tweets cherry picked in all of the articles, a lot of it is actual criticism. However, criticism is being misconstrued as harassment, like the one below.

Some of the tweets are harsh with the criticism, though. And obviously given the scope of the issue and the fanbase of Mass Effect, there are a lot of people (male and female) expressing disappointment with the issues about the game. One thing the media has completely ignored is all of the harsh criticisms and anguish expressed by the fans toward former BioWare developer Manveer Heir for his blatant racism that was directed at a large demographic of the Mass Effect: Andromeda fanbase.

Nevertheless, Kotaku in Action features a list of articles claiming that a harassment campaign is underway against the allegedly former BioWare staff.

However, mislabeling constructive criticism as harassment surely underplays and undercuts the importance of real cyber-bullying and cyber-harassment.

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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • The Fractured Filter

    Is anyone else having a major case of dejavu? I feel like we’ve gone through this with BioWare already….Either Dragon Age 2 or ME3….hmmmm hmmmm

  • Disqusted

    Saw this coming a mile away. All artists pack up and go home, no need to make good quality stuff anymore. Just let crapheads poop garbage and accuse everyone of hating them. No more accountability, no need to improve, no need for any skill or talent. Great direction for all industries!

    Bigotware is now the Amy Schumer of game companies.

    • The R.H. Deplorable

      well efffin put

  • bell02

    good article!

  • LurkerJK

    Has anyone combed the game credits yet?, If she is not the lead animator, who made this horror show ?

  • Alistair

    Ahh well it “only” harassment if males criticise women.

    I bet SJWs are in shock that shock horror women criticise other women.

    • LurkerJK

      Critizicing women ? Ha, That so last year

      Now harrasing could be saying hello or even bringing up a name in a conversation

      Saluting while male is a serious crime

    • Disqusted

      Males can’t be harassed because they only think with their dick. People seem to actually believe that.

  • SevTheBear

    One tweet and the web goes ape shit. Some how I don’t think this will ever change xD

  • Sharkz

    The Sun – “Trolls harass woman with death and rape threats because new game Mass Effect Andromeda’s animations ‘weren’t good enough’”:

    International Business Times (the ones that claimed “Ah. Peace and quiet.” on women’s day is “racist”) – “Gamers send death and rape threats to female Mass Effect Andromeda dev over facial animations”:

    Can someone point these “threats” out or possibly demand some proof for the claims from said sites, since they are making these allegations based on nothing, or is claiming “death and rape threats” just standard procedure nowadays to make articles more sensationalist? I’m hard-pressed to even find any “harassment”, the few Twitter comments sites like Polygon and Kotaku cite certainly aren’t it.

    She hasn’t even posted anything for the past 5 days – only removed her affiliation with BioWare as “Lead Facial Animator” from her Bio and seems to be waiting it out till it’s over, has anyone asked her (or BioWare) to point out what’s up with that or actually asked her if she has received any “threats” or considers herself “harassed” and what she thinks about all these articles popping up on all these sites with her name all over them?

    • has anyone asked her (or BioWare) to point out what’s up with that or actually asked her if she has received any “threats” or considers herself “harassed” and what she thinks about all these articles popping up on all these sites with her name all over them?

      Risky move, cotton. One of two things happen if you directly ask her during this time.

      1) She’s level-headed enough to respond and explain what happens.

      2) Your tweet gets lumped in with being harassment and you get blocked and added to one of the many lists.

      I’ve had this happen on multiple occasions just asking questions. It might be best to wait for it to blow over before reaching out, because in this climate even an innocuous question can get you absolutely fried by the fake news media.

    • LurkerJK

      They have redefined “death and rape threats” as just trying talking to someone without virtue signaling first

  • Pratim Gupta

    And so it begin’s again

  • “It’s not explicitly stated that the tweet represented harassment, it’s certainly implied, though.”

    That’s precisely the problem. The author set up a moral position at the very beginning, and then uses accompanying Tweets – doesn’t matter if they aren’t actually harassing anyone – as examples of the thing she’s condemning. What she should have done, instead, was use the search function on Twitter to find the Tweets in question as her examples – but it’s more juicy to use a non-offending Tweet with lots of Likes and RTs to paint the picture that it’s a large amount of people going after this animator.

    Yeah, nice try, Mashable – I wouldn’t piss on you if you set yourself on fire.

    • Yeah, nice try, Mashable – I wouldn’t piss on you if you set yourself on fire.

      …unless you drunk a lot of alcohol, of course.

      • Spider Jerusalem

        Even pass-out drunk, I’m sure most of us would do our utmost to miss.

        • Elilla Shadowheart

          I’ll be over here, roasting marshmallows on them.

    • JasonC5

      speaking of which, did Manveer get fired yet?


    Mass Effect Andromeda is what happens when you hire employees based on the color of their skin and their politics rather than skill and talent. This is a AAA game with a FOURTY. MILLION. DOLLAR. BUDGET. Plus the five year development cycle. Let that sink in.

    • ExhaustedSquid

      Politics rule all in this SJW climate. Even if you have ‘teh skin color’ but your politics are ‘wrong’?

      Ha, you’re not getting ANYWHERE.

  • Laytonaster

    It doesn’t help how BioWare is claiming that this animator doesn’t work for them, but at the same time it doesn’t change a damn thing. ME:A is the end result hiring so many incompetent employees who ended up producing an aesthetic disaster, yawn-inducing plotline, cringe-inducing characters, and an underperforming system that barely functions most of the time.

    • Elilla Shadowheart

      We’ll find out for sure if her name appears in the credits. But if it’s a complete screwup, I’m sure that EA will use this as an opportunity to “fold in” various parts of the studios.

      • Alistair

        Maybe they include a latest patch like 1.20 to edit her name out and fixes for bugs.

      • Phasmatis75

        In an AMA on 8chan an EA marketing anon stated that Electronic Arts is going to shut down Bioware after Andromeda. I do not blame them.